| Date | Title | Description |
| 09.03.2026 | Marketing Workflow Automation: How Technology Is Eliminating Manual Processes and Accelerating Campaign Delivery | Share
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The marketing automation market is projected to reach $8.6 billion in 2025, reflecting growing recognition that manual processes are no longer sustainable in modern marketing operations. As organisations scale ... |
| 24.02.2026 | Only 6% of Marketers Have Fully Implemented AI, According to New Supermetrics Report | HELSINKI, Feb. 24, 2026 /PRNewswire/ -- Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams, today released its 2026 Marketing Data Report based on a global survey of marketers at leading brands and age... |
| 30.07.2025 | How Smarter Personalization Drives Growth | Consumers have come to expect a certain level of personalization when shopping, presenting a major opportunity for marketers. Studies have shown that 80% of consumers are more likely to make a purchase when brands offer personalized experie... |
| 19.06.2025 | Supermetrics acquires customer data platform Relay42 | Marketing intelligence platform Supermetrics has announced the acquisition of Relay42, a leading real-time customer data platform, for an undisclosed sum.
Since openings its Dublin office in 2021, Supermetrics has grown its Irish operations... |
| 06.03.2025 | Supermetrics’ 2025 report reveals insights to tackle data overload | Supermetrics, a leading marketing intelligence platform, has unveiled its 2025 Marketing Data Report, providing an in-depth look at the trends, challenges and opportunities for marketing measurement. Drawing insights from 6,000 businesses a... |
| 14.01.2025 | SplitMetrics welcomes Eoin Hallahan as CRO | App growth solutions company, SplitMetrics, announces that Eoin Hallahan has joined the team as the new Chief Revenue Officer.
Hallahan brings 16 years of sales expertise, with over a decade in senior leadership roles across adtech, martech... |
| 20.11.2024 | Helsinki-based Taito.ai raises €2.5 million toward employee performance management | Taito.ai has secured €2.5 million in seed funding, led by Accel, to transform employee performance management using AI. The round also attracted prominent angel investors, including Eléonore Crespo, (Co-Founder and Co-CEO of Pigment), Rober... |
| 20.11.2024 | Taito.ai Raises $2.7M in Seed Funding | Taito.ai, a Helsinki, Finland-based provider of an AI-powered performance enablement platform, raised $2.7M in Seed funding.
The round was led by Accel, with participation from Illusian’s angel investors, including Eléonore Crespo, (Co-Foun... |
| 09.08.2023 | 50 Лучших Курсов Маркетинговой Аналитики [2023] +Бесплатные | Длительность: 9 месяцев.
Стоимость: полная стоимость – 178 000 руб, по скидке – 97 900 руб, рассрочка – 8 200 руб/мес (на 12 месяцев).
Формат: интерактивные онлайн-семинары, вебинары, домашние задания с проверкой преподавателя, .
Документ о... |
| 30.04.2023 | Топ 5 небанальных источников трафика в арбитраже | Пример рекламы на Facebook, цель которой - перенаправить клиента в WhatsApp
Другой вариант — делать массовые рассылки с помощью сторонних сервисов по типу Whats Monster.
Какие офферы продвигать?
В связи с тем, что мы имеем дело с мессенджер... |
| 06.01.2023 | An in-depth review of Hevo Data | Image: NicoElNino/Adobe Stock
Hevo Data’s solutions help data teams not only streamline but also automate data flows across their organization. Hevo’s approach to data pipelines and ETL can result in hours of engineering time per week being... |
| 08.12.2022 | CloverDX review: The ultimate data management platform | Image: conceptcafe/Adobe Stock
CloverDX helps enterprises solve their most complex data problems by building and managing better data pipelines and delivering better data outcomes, but is CloverDX a suitable data management platform for you... |
| 28.09.2022 | How small businesses can embrace data governance | Image: insta_photos/Adobe Stock
Data may be essential to the effective operation of every business, but not all businesses are created equal when it comes to the capacity to capitalize on data. As impressive as it may be to read about what ... |
| 05.06.2022 | Finnish start-ups present strong growth numbers | The revenue of the member companies of the Finnish Startup Community, founded a year ago, has grown by 62 per cent from last year. The combined revenue of the companies was EUR 3.5 billion in 2021. The growth is expected to remain strong in... |
| 23.11.2021 | HubSpot : 16 Content Marketing Analytics Tools That Finally Do What You Need | To have winning marketing campaigns and content, you need to understand the analytics behind your strategies.
Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strate... |
| 22.10.2021 | HubSpot : 37 Tasks Every Marketer Should Automate | As a marketer, you're busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?
Well, not necessarily.
With all of the marketing automation tool... |
| 22.10.2021 | HubSpot : How to Automate Your Business's Reporting Workflows | In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we're on track to reach our goals.
That said, creating repor... |
| 05.10.2021 | HubSpot : 27 Marketing Podcasts That Inspire HubSpot's Content Team | Podcasting is here to stay. According to Insider Intelligence, there are over 117 million podcast listeners in the U.S. alone, a 10% increase from last year, and that figure is expected to rise.
So why are so many people listening to podcas... |
| 23.06.2021 | Instagram and Shopify are poised to join the new affiliate link wars | Shopify’s system, according to a report in The Information, seems more targeted to publishers: The company has struck deals with media companies like Buzzfeed, offering them a larger share of affiliate revenue in exchange for linking back t... |
| 23.06.2021 | Instagram and Shopify are poised to join the new affiliate link wars | Instagram and Shopify appear to be entering the affiliate commissions race. It’s a sign that the two companies are trying to disrupt Amazon’s dominance over product affiliate links.
Earlier in June, Instagram rolled out more details of its ... |
| 02.09.2020 | Finnish company Supermetrics raises $47 million in a new funding round | Finnish company Supermetrics raises $47 million in a new funding round
02 September, 2020, 12:38
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Helsinki-based Supermetrics, the... |
| 26.08.2020 | Supermetrics raises €40M in new funding | - |
| 25.08.2020 | Helsinki-based Supermetrics raises €40 million to expand its MarTech tool across existing global markets | Supermetrics, a world leader in data integration, which is used and trusted by Fortune 500 leaders and elite marketing agencies, has raised €40 million, led by Highland Europe with participation from IVP. The funds will be used to boost its... |
| 25.08.2020 | Finnish company Supermetrics gets €40 million to bring data warehousing to marketing teams | Helsinki-based martech company Supermetrics has raised €40 million in a round led by Highland Europe with participation from IVP and OpenOcean. The investment will fund a “major phase of expansion” including bringing data warehousing to the... |
| 25.08.2020 | Finnish startup Supermetrics raises 40 million euros for data warehousing expansion | Founded in 2013, the company integrates data for marketing teams of its clients around the world.
"Many of our customers are struggling with growing amounts of data and data sources they need to integrate. Data warehousing would solve ... |
| 25.08.2020 | Supermetrics’ raises €40 million for its leading martech tool; plans major product and industry expansion across existing global markets |
Designed by marketers for marketers, Supermetrics is an out-of-the-box tool that consolidates reams of data from multiple sources into their analytics and reporting tools
Using Supermetrics, marketers can draw actionable insights from co... |
| 25.08.2020 | Supermetrics: Finnish SaaS startup born out of ‘Google t-shirt challenge’ secures €40M funding | Based out of Helsinki, Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. ... |
| 25.08.2020 | Supermetrics: Supermetrics closes €40 million funding supporting our mission to help every business grow with data | - |
| 24.08.2020 | Finland’s Supermetrics Raises €40 million Series B | - |
| 24.08.2020 | Supermetrics raises €40M to bring all your marketing data together | Supermetrics, the data management and analysis tool for marketers, has raised €40 million in new funding.
Leading the round is Highland Europe, with participation from IVP; the injection of capital will be used by the profitable Finland-bas... |
| 24.08.2020 | Supermetrics’ raises €40 million for its leading martech tool; plans major product and industry expansion across existing global markets | - |
| 11.04.2019 | Google Cloud Platform gets native Supermetrics-BigQuery integration, empowering multichannel marketers | On the heels of the many big developments coming out of the Google Cloud Next event in San Francisco, marketing metrics platform Supermetrics has announced the release of Supermetrics for BigQuery on the Google Cloud Platform (GCP) marketpl... |
| 10.04.2019 | Supermetrics Turns Google’s BigQuery into an Accessible Marketing Analytics Platform | Following the launch of a new product, Supermetrics for BigQuery, it is now possible to set up and use a marketing data warehouse with just a few clicks – no coding required. Supermetrics for BigQuery is the first plug-and-play data pipelin... |
| 23.11.2017 | Marketing analytics startup Supermetrics raises €3.5 million | Supermetrics, a Finnish marketing analytics company, has raised €3.5 million in a Series A round led by OpenOcean.
Supermetrics' products save marketers “millions of hours of boring manual work,” said CEO Mikael Thuneberg. “This new funding... |
| 23.11.2017 | Helsinki-based Supermetrics raises €3.5 million to globally expand with its marketing analytics solution | Supermetrics, a fast growing marketing analytics startup from Helsinki, just announced the successful closure of a €3.5 million Series A funding round with OpenOcean. Supermetrics aims to further solidify its position as the leading marketi... |
| 23.11.2017 | Supermetrics Raises €3.5M in Series A Funding | Supermetrics, a Helsinki, Finland-based marketing analytics company, closed a €3.5M Series A funding round.
The round was led by OpenOcean.
The company intends to use the funds to accelerate technology and product innovation, and to expand ... |
