In complex CPG verticals like beauty, electronics, and outdoor gear, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower frontline workers across the world with fair compensation and economic equality, all based on the sales revenue they generate each day.
Employees: 11-50
Total raised: $10.5M
Founded date: 2018
Investors 5
| Date | Name | Website |
| 11.02.2021 | The LAUNCH... | launchacce... |
| - | colibri eq... | colibriequ... |
| 24.02.2021 | Supernode ... | supernode.... |
| - | Argonautic | argonautic... |
| - | Four Acres... | fouracres.... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 04.11.2022 | Series A | $8M | - |
| 14.10.2021 | - | $2.5M | - |
Persons 1
| Date | First Name | Last Name | Title | |||
| - | Adam | Steinberg | Investor | linkedin.c... | - | - |
Mentions in press and media 6
| Date | Title | Description |
| 04.11.2022 | SparkPlug Raises $8M in Series A Funding | SparkPlug, a San Francisco, CA-based provider of an incentive management and wage supplementation platform for frontline workers, raised $8M in Series A funding. The round, which brought total investment raised to $11.5m, was led by Lightba... |
| 19.01.2022 | SparkPlug brings the power to the salespeople | What is SparkPlug? SparkPlug is the world’s first sales gamification engine that lets frontline retail employees and food-service workers earn a piece of the pie. The current industry landscape Whilst SparkPlug respects the grind, the gr... |
| 14.10.2021 | Nextdoor CEO Sarah Friar throws down a gauntlet to social media companies—and to herself | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Social media is a double-edged sword full of unintended consequences, as recent election cycles a... |
| 14.10.2021 | Nextdoor CEO Sarah Friar throws down a gauntlet to social media companies—and to herself | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Social media is a double-edged sword full of unintended consequences, as recent election cycles a... |
| 14.10.2021 | SparkPlug Raises $2.5M in Funding | SparkPlug, a San Francisco, CA-based provider of an employee rewards and campaign management platform, raised $2.5m in seed funding. The round, which brought total funding raised to date to $3.5M, included TenOneTen Ventures, Jason Calacani... |
| - | SparkPlug | “Award-winning software company specializing in sales enablement and gamification technologies for retail teams.” |