| Date | Title | Description |
| 03.07.2025 | Prime Roots Launches Upgraded Plant-Based Deli Meats That Outperform Conventional Meat in Taste Tests | Prime Roots, a U.S. producer of clean-label plant-based meats, has upgraded its line of mycelium-based deli meats after years of research and development. According to the company, the new meat alternatives were preferred over conventional ... |
| 09.04.2025 | Future Food Quick Bites: Ottolenghi’s Beans, Disneyland & Beyond Meat Doc | 5 Mins Read Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Bold Bean Co’s Ottolenghi collaboration, Beyond Meat’s new documentary, and Miyoko Schinner’s upcoming vegan cook... |
| 07.04.2025 | Prime Roots Announces Canadian Debut | Bringing the first mycelium-based deli meats to Canada, redefining deli for a new generation with allergen-free, minimally processed options
TORONTO–(BUSINESS WIRE)–Prime Roots is a new-school deli brand bringing a new generation of consume... |
| 19.03.2025 | Juicy Marbles Takes a Bite Out of the Market with Whole-Cut Plant-Based Pork | Juicy Marbles is shaking up the plant-based meat scene. The Slovenian company has launched “Pork-ish,” a whole-cut pork analogue that’s turning heads and tantalizing taste buds. This new product is part of their Meaty Meat lineup, which aim... |
| 18.03.2025 | ‘Rivalling Tofu’? Plant-Based Innovator Juicy Marbles Rolls Out Whole-Cut Pork with Nutri-Score A | 4 Mins Read Slovenian whole-cut meat analogue maker Juicy Marbles has released Pork-ish, the second product in its Meaty Meat lineup, its cheapest offering ever.
Building on its new Meaty Meat range, Juicy Marbles has released a whole-cut p... |
| 08.02.2025 | The Protein Paradigm Shift: Chicken and Plant-Based Innovations Lead the Charge | In the ever-evolving landscape of American diets, protein reigns supreme. The recent surge in chicken sales and the rise of plant-based alternatives illustrate a significant shift in consumer preferences. As health consciousness grows, so d... |
| 07.02.2025 | ‘Lowest Price Ever’: Meat-Free Startup Debuts Ultra-Realistic Marbled Lamb with 34g of Protein | 4 Mins Read Juicy Marbles, known for its plant-based whole cuts, has released Meaty Meat, a high-protein, high-fibre lamb analogue in the US.
Slovenian plant-based meat maker Juicy Marbles is building on its North American launch with a new... |
| 23.01.2025 | Project Eaden: Revolutionizing Plant-Based Meat with Fiber Spinning Technology | In the heart of Berlin, a culinary revolution is brewing. Project Eaden, a startup founded in 2022, is poised to change the way we think about plant-based meat. With a recent €15 million ($15.6 million) Series A funding round, the company i... |
| 22.01.2025 | Germany’s Project Eaden Spins $15.6M in Series A Funding for Ultra-Realistic Pork-Free Ham | 6 Mins Read German startup Project Eaden has secured €15M ($15.6M) in a Series A funding round to launch its fibre-spun whole-cut in retail, starting with REWE supermarkets nationwide.
Using textile technology to modernise and futureproof t... |
| 11.10.2024 | Largest-Ever Collaboration of Plant-Based Powerhouse Brands Unites in Landmark Campaign to Drive Consumer Awareness | The Plant Based Foods Association (PBFA) has partnered with advertising agency AKQA Bloom to launch the “May Cause” campaign, a landmark initiative that unites leading plant-based giants such as NotCo, Impossible Foods, Beyond Meat, and man... |
| 11.10.2024 | Impossible Foods, Beyond Meat & Others Join Forces for First Plant-Based Industry Campaign | 5 Mins Read Some of America’s leading vegan food companies have come together to launch the first joint marketing campaign for the plant-based industry.
Do not ingest plant-based food… if you enjoy the taste of average to mediocre food.
Tha... |
| 03.10.2024 | Austrian Vegan Seafood Startup Opens ‘World’s Largest’ 3D-Printed Food Factory | 4 Mins Read Revo Foods has opened what it says is the world’s largest factory dedicated to 3D-printed food, rolling out an updated whole-cut mycelium salmon fillet as the facility’s first product.
Austrian alternative protein startup Revo F... |
| 19.09.2024 | Plantega & World Animal Protection Join Forces to Promote Plant-Based Diets at Climate Week NYC 2024 | The plant-based deli brand Plantega and the animal welfare organization World Animal Protection US are joining forces at Climate Week NYC 2024 to promote plant-based eating to protect animals and the planet.
The collaboration aims to raise ... |
| 09.09.2024 | Beyond Meat: Why Alt-Meat Maker is Going Beyond Plant-Based to Embrace Mycelium for Clean-Label Steak | 6 Mins Read Beyond Meat will soon launch a fermentation-derived mycelium steak to address consumer demand for clean-label products, with a likely launch through a health-focused restaurant chain.
One of the world’s most famous meat analogue... |
| 12.08.2024 | New York’s Plantega Launches Flagship Kitchen for Corporate Catering and Events | Plantega, the New York brand offering turnkey plant-based deli-in-store solutions, has announced the launch of its first fully self-managed flagship kitchen.
Called Plantega Kitchen & Catering (PKC), the kitchen will provide food for la... |
| 31.07.2024 | Hollywood's Green Revolution: A Cinematic Call to Action | Hollywood is not just a land of dreams; it’s a stage for change. The recent Hollywood Climate Summit illuminated this truth. It showcased how the entertainment industry can wield its storytelling prowess to combat climate change. This summi... |
| 30.07.2024 | Hollywood Could Be The World’s Most Powerful Weapon in the Climate Fight | 9 Mins Read
This was my second year attending the Hollywood Climate Summit and for the 2024 edition, the organizers took things to another level. The event was packed with insights, inspiration, and information. Founders Heather Fipps, Alli... |
| 23.04.2024 | Prime Roots is Giving Away a Million Slices of Koji Mycelium Deli Meat | Prime Roots, producer of koji mycelium cold cuts, as well as plant-based pâtés and foie gras products amongst others, is giving away a million slices of its vegan koji deli meat alternative on a US tour.
The Californian brand was recently r... |
| 17.04.2024 | Future Food Quick Bites: Nicki Minaj’s Sneakers, Mycelium Chocolate & A Vegan Cheese MVP | 5 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Macalat’s mycelium-derived vegan chocolate, a blended meatloa... |
| 19.03.2024 | Plant-Based Innovations Secure Top Honors in 2024 Food and Beverage (FABI) Awards | The 2024 National Restaurant Association Show is spotlighting the future of the foodservice industry, showcasing 35 innovative products honored with the Food and Beverage (FABI) Awards.
Over one-third of the awards were given to plant-based... |
| 13.03.2024 | Expo West 2024: The Most Exciting Alt-Protein & Future Food Launches | 4 Mins Read With tens of thousands of people flocking to the Anaheim Convention Center this week for Natural Products Expo West, we look at some of the standout plant-based and future food products being unveiled at the trade show.
Tuesday ... |
| 11.03.2024 | TIME’s Top GreenTech Companies of 2024 Recognizes The Better Meat Co., Rebellyous Foods, Prime Roots & More | TIME Magazine together with Statista, a leading statistics portal, recently unveiled America’s Top GreenTech Companies in 2024, recognizing 250 firms leading the charge in sustainability and environmental stewardship.
Among these, FoodTech ... |
| 24.01.2024 | Prime Roots Partners With Three Little Pigs to Bring Plant-Based Pâté to NYC | Prime Roots, the producer of koji-based deli meats, has partnered with Three Little Pigs, an artisanal charcuterie and pâté maker, to introduce its collection of plant-based pâtés and foie gras to customers in New York City.
The range blend... |
| 05.07.2023 | Kimberlie Le of Prime Roots on the Plant Based Business Hour | CEO of Prime Roots, Kimberlie Le, joins Elysabeth Alfano on The Plantbased Business Hour to discuss the magic of whole-food, Koji fungi (best pâté ever!) and taking over the deli counter.
Specifically, they discuss:
How Koji can be meats fr... |
| 08.06.2023 | The Week in AgriFoodTech: Green Coffee Co brews up $25m, ChatGPT designs robotic harvesting, Zume shuts down | Despite a general scarcity of agrifoodtech funding this week, a few companies announced notable rounds, including the Green Coffee Company, which will expand across Colombia, and Turkish food waste management startup Fazla. Elsewhere, ChatG... |
| 05.06.2023 | Quorn & Prime Roots Collaborate to Expand Market for Mycelium-Based Alt Meats | Quorn and Prime Roots have announced a collaboration in the US to develop market expansion opportunities for mycelium-based alt meats.
The companies will also develop new products together, and Quorn will make a minority investment in Prime... |
| 18.05.2023 | The Week in AgriFoodTech: GoodLeaf Farms snags $78m, Prime Roots raises $30m, Miso Robotics gets new investment | This week, Prime Roots raised funding for its mycelium-based take on deli meats and GoodLeaf Farms raked in funding to expand across Canada. Elsewhere, restaurant-tech startup Incentivio scored new funding, a South African bank took a stake... |
| 15.05.2023 | Prime Roots Raises $30M in Series B Funding | Prime Roots, a San Francisco, CA-based plant-based deli and charcuterie company, raised $30M in Series B funding.
The round, which brought the total amount to approximately $50M, was led by True Ventures, Pangaea Ventures, Prosus Ventures, ... |
| 18.10.2022 | 11 of the best food-and-beverage venture capitalists in 2022, according to deal data and other VCs | (left to right) Jordan Gaspar, Tony Conrad, Po Bronson, and Elizabeth Edwards. H Ventures; AF Ventures; True Ventures; IndieBio; Vicky Leta/Insider This story is available exclusively to Insider subscribers. Become an Insider and start read... |
| 06.10.2022 | Connecticut Innovations Announces Presenting Companies for First VentureClash Climate Edition | NEW HAVEN, Conn. (PRWEB) October 06, 2022
Connecticut Innovations(CI), the state’s leading venture capital arm, today announced the companies selected to present at the VentureClash Climate Edition pitch and networking event on Thursday, Oc... |
| 01.07.2022 | Meet These 7 Food Techs Making Pig-Free Bacon A Reality | 5 Mins Read
When it comes to the foods that plant-based folk miss, bacon never fails to make it on the list. Let’s face it: who doesn’t love bacon? From topping maple syrup-covered pancakes, to making the perfect breakfast fry-up and simply... |
| 17.02.2022 | Prime Roots Launches World’s First Koji-Based Deli Meats and Foie Gras | Prime Roots, pioneers of Koji-based Meat, announces the company has re-branded and is launching the first-ever line of Koji Deli Meats and Charcuterie. The new line includes sliceable hams, turkey and salami, as well as koji pâtés, pepperon... |
| 31.05.2021 | We Round Up Most Exciting Prime Roots Products as Brand Unveils New Line of Vegan Mac And Cheese | Most alt-protein companies start out by making the basics, like burgers and nuggets. But US-based Prime Roots has taken a different approach, aiming to make plant-based comfort foods that aren’t widely available.
The company uses a Japanese... |
| 22.04.2021 | Prime Roots Unveils “World’s First” Range of Flavored Vegan Bacon for Earth Day | To celebrate Earth Day, Prime Roots today unveils what it claims to be the world’s first plant-based bacon lineup. The new line of flavoured bacon products consist of thick-cut, butcher-style bacon in Black Pepper, Sriracha, Maple, and Hick... |
| 22.03.2021 | Prime Roots Unveils “World First” Vegan Lobster Ravioli | US plant-based meat producer Prime Roots has launched five varieties of vegan meat and seafood ravioli in honour of National Ravioli Day. The products are made with koji, a type of Japanese protein.
When co-founder Kimberlie Le asked thousa... |
| 08.01.2021 | Veganuary Makes History As 500,000 Pledge To Eat Only Vegan Food This January | 2
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U.K. based movement Veganuary has hit record-breaking 500,000 signups with people having pledged to eat only vegan food in January 2021. This number is double the number of signups the campaign attracted last year in ... |
| 17.12.2020 | What’s For Christmas Dinner? Prime Roots Has A Plant-Based Answer | The "bacon"-wrapped "turkey"Prime Roots |
| 07.12.2020 | Plant-Based Founders Feature on Forbes 30 Under 30 Lists | Forbes has released its 2021 lists of honourees, each featuring 30 notable people under the age of 30. The founders of plant-based companies Simulate, daring, and Prime Roots all appear on this year’s lists.
Ben Pasternak — Founder of Simul... |
| 03.12.2020 | Prime Roots: This Plant-Based Startup Is Using Koji To Bring Home The Bacon | 1 1
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There’s no doubt that plant-based meat is taking over grocery aisles all over the world, from “bleeding” Impossible Foods beef burger patties to Heura’s vegan chicken strips and even 100% plant-based OmniPork “Spam”... |
| 24.11.2020 | Tofurky Unable to Keep Up With Demand, New Plant-Based Turkeys Emerge | Tofurky has reported a huge spike in sales orders amounting to the company’s largest annual increase since 2015, stating to CNN Business that demand is so high that it needs to increase production but is limited this year due to staffing. M... |
| 29.10.2020 | Prime Roots: “We Have a Global Waitlist with Thousands of People From Over 50 Countries” | Prime Roots started life as Terramino Foods, then last year rebranded to Prime Roots whose first product to market – a koji-based vegan bacon – shot to fame when it sold out almost immediately upon its launch this March. This week its plant... |
| 27.10.2020 | Prime Roots Ready Meals Featuring its Famous Koji Bacon Launch Today | From today, October 27th, select Whole Foods locations in the Bay Area will offer a range of plant-based ready meals from Prime Roots featuring its famous bacon which sold out almost immediately upon its launch this March. The range also in... |
| 27.10.2020 | The Most Exciting Alt Seafood Startups According To A Food Tech Investor | 12 3
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Editor’s Note: It’s the worst time in history for our oceans. They are filled with plastic, covered in dead zones caused by human pollution, dominated by hugely unethical fishing supply chains… Sealife doesn’t sta... |
| 27.05.2020 | Vegan Tuna Startup Good Catch Reels In Celebrity Investment, Asia Expansion On The Line | 17 5
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Gathered Foods, the makers of the plant-based tuna brand Good Catch, has just announced an impressive line-up of celebrities that have recently invested in the company. Among them are Woody Harrelson, Shailene Woo... |
| 04.03.2020 | Prime Roots Debuts Vegan Bacon Made from Koji Fungus, Sells Out Almost Immediately | Prime Roots, a plant-based high protein meat alternative company which makes products from a fungus called koji, recently launched a bacon which can be ordered online and shipped directly to your door. Prime Roots’ founders Kimberlie Le and... |
| 22.02.2020 | This Plant-Based Bacon Is Just The Beginning, Alt-Meat Startup Says | What do you call a BLT when the bacon is plant-based? This sandwich includes alt-bacon from Prime ... [+] Roots. Prime Roots |
| 17.09.2019 | ‘By 2030, the US dairy and cattle industry will have collapsed,’ as microbial protein factories take over, predicts think tank | A new wave of companies using a suite of engineered microorganisms (yeast, bacteria, fungi) capable of producing everything from collagen and gelatin (Geltor) to egg proteins (Clara Foods), heme proteins that can be used in plant-based meat... |
| 22.08.2019 | Prime Roots: “We are Able to Make Pretty Much Any Plant-Based Meat or Seafood Product” | Prime Roots, previously known as Terramino Foods, is a sustainable, non-GMO, whole-food source, meat alternative company, utilising a Japanese superprotein called Koji in innovative ways to create plantbased seafood options such as salmon a... |
| - | Opportunities at the Intersection of Biology, Software, and Automation | Over the past two decades, we’ve seen hundreds of billions of dollars of market capitalization created by new software and infrastructure companies built at the intersection of mobile, data, and cloud computing.
Now, we’re in the middle of... |
| - | Apps and Ideas for Renewing Mind and Body |
This time of year, we’re inundated with prompts for resolution. All signs suggest that the new year is prime time for a fresh start and that it would behoove us to improve. But what about repair?
We’re all for self-improvement, but, afte... |
| - | Founder-Focused Investing in Human Health and Biology | Recently, there have been a number of thoughtful blog posts on different models for funding emerging opportunities in human health and biology.
Biotech Researchers Venture Into the Wild to Start Their Own Businesses by Jorge Conde
The $10... |
| - | Important Attributes of Modern Consumer Brands | We’ve been fortunate to work closely with a number of teams that have built and scaled modern consumer brands. These include Blue Bottle Coffee, Fitbit, Madison Reed, Peloton, Ring, and more.
Over time, we’ve compiled a list of attributes ... |
| - | Prime Roots | “Prime Roots is on a mission to provide a better cut of meat for every type of eater. Rooted in koji, Prime Roots is able to replicate the taste and texture of meat without any of the environmental costs of animal proteins.” |
