OW Smell Made Digital, a UCL and University of Sussex spin-out previously known as OWidgets, has developed technologies that enable the digitisation and commercial exploitation of the human sense of smell. It is a unique and defensible platform technology that provides a unique capability to design, deliver and evaluate smell sensations and the impact these can have on individuals.
Location: United Kingdom, England, South Cambridgeshire
Total raised: $6.29M
Investors 1
| Date | Name | Website |
| - | Parkwalk A... | parkwalkad... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 30.12.2024 | - | $2.77M | - |
| 08.08.2024 | Seed | $2.2M | - |
| 16.03.2022 | Seed | $1.32M | Parkwalk A... |
Mentions in press and media 10
| Date | Title | Description |
| 30.12.2024 | OW Smell Made Digital – raises £2.2m | We are delighted to announce a further investment in OW Smell Made Digital (OW) as part of a £2.2 million pre-series A funding round. University spinout OW has developed proprietary technology to redefine the way humans experience smell. OW... |
| 09.08.2024 | The Future of Scent and Drive: UK Startups Pioneering Innovation | In the heart of the UK, two startups are rewriting the rules of technology. OW Smell Made Digital (OW) and Monumo are not just companies; they are harbingers of a new era. One is harnessing the power of scent, while the other is revolutioni... |
| 08.08.2024 | OW Smell Made Digital Raises $2.2M in Pre-Series A Funding | OW Smell Made Digital, a London, UK-based providing digital platforms for creating and delivering scents, raised $2.2M in Pre-Series A funding. The round consisted of £1.5M Parkwalk Advisors, and a £0.7M grant from Innovate UK. The company ... |
| 08.08.2024 | OW secures £2.2M for digital scent production | OW Smell Made Digital (OW) has raised £2.2M in a pre-Series A funding round. Parkwalk Advisors, the UK’s most active investor in university spinouts, led the raise by investing £1.5 million. OW has also been awarded a £0.7 million grant fro... |
| 01.03.2023 | Parkwalk – Meet the Portfolio series | As part of our annual Portfolio Showcase in 2022, we had the opportunity to sit down with some of our portfolio companies to speak to them about their experiences. We have showcased these in our ‘Meet the Portfolio’ series of videos below.... |
| 20.07.2022 | Five Ways Technology is Revolutionising the Food Sector | The past two years have brought rapid acceleration and developments in technology and digitisation across all sectors. Although it might feel like we’re already living at a peak digital level, countless technological advancements are happen... |
| 16.03.2022 | OW Smell Digital – closes £1m seed round | Parkwalk are delighted to announce an investment in innovative digital smell company OW Smell Digital. Parkwalk led the £1m seed funding round. |
| 15.03.2022 | Smell made digital! This UK startup gets a whiff of £1 million to enhance sensory experiences | A spinout from the University of Sussex and UCL, OW Smell Digital has raised £1 million funding to develop technology that enables the digitisation of the human sense of smell for metaverse applications. The seed round was led by Parkwalk A... |
| - | OW Smell Made Digital | “OW create digital smell technology that will transform an ecosystem dominated by sounds and vision – solutions that allow us to identify smells and their unique effects.” |
| - | Smell made digital! This UK startup gets a whiff of £1 million to enhance sensory experiences | A spinout from the University of Sussex and UCL, OW Smell Digital has raised £1 million funding to develop technology that enables the digitisation of the human sense of smell for metaverse applications. The seed round was led by Parkwalk A... |