| Date | Title | Description |
| 19.02.2025 | Global CPG Giant Expands Mirriad Partnership, Driving Virtual Product Placement Success with Younger, Diverse Audiences | Study Demonstrates Virtual Product Placement's Full-Funnel Impact and Multicultural Reach NEW YORK, NY, UNITED STATES, February 19, 2025 /EINPresswire.com/ -- Mirriad, a leader in virtual product placement (VPP) announced today a campaign w... |
| 07.01.2025 | Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution, Merging Virtual & Traditional Product Placement | The collaboration offers brand integration at scale with in-depth performance insights NEW YORK, NY, UNITED STATES, January 7, 2025 /EINPresswire.com/ -- Mirriad, the leader in virtual product placement (VPP), and BENlabs, an entertainment ... |
| 22.08.2024 | ‘THE DIVERSE MEDIA ALLIANCE’ BY MIRRIAD AND DIVERSE-OWNED PARTNERS, LAUNCHES TO FUTUREPROOF THE INCLUSIVE MEDIA MOVEMENT | Mirriad's VPP
The Strategic Alliance Aims to Build a More Equitable Media Ecosystem NEW YORK, NY, USA, August 22, 2024 /EINPresswire.com/ -- Today marks the launch of, ‘The Diverse Media Alliance,’ a strategic alliance powered by Mirriad, t... |
| 26.07.2024 | The Future of Tech and Advertising: A Dual Path to Innovation**
** | ** The landscape of technology and advertising is shifting. Two recent reports shed light on this evolution. One focuses on the upcoming CES 2025, the world's premier tech event. The other examines the growth of global product placement spe... |
| 26.07.2024 | Snoop Dogg and the Evolution of Product Placement: A Cultural Shift at the Paris Olympics**
** | ** The Paris Olympics are not just about athletic prowess; they are a cultural spectacle. Enter Snoop Dogg, the hip-hop icon, who is set to infuse the Games with a fresh, youthful energy. As a special correspondent for NBCUniversal, Snoop a... |
| 25.07.2024 | Global Product Placement Spending Grew 12.3% in 2023 to $29.6B, Slowing from 14.3% in 2022 Due to Impact of Strikes; Spending to Post Strong, But Slower, Growth in 2024 | PQ Media's Global Product Placement Forecast 2024-2028 (10th Edition)
Global product placement spending grew 12.3% in 2023 to $29.63 billion, decelerating from the 14.3% gain posted in 2023, caused primarily by the impact of the US writer a... |
| 07.06.2024 | Mirriad Co-Hosts Inaugural “Inclusion in Media” Dinner at Cannes 2024 To Launch Diverse-Owned & Inclusive Media Alliance | The Inclusive Media Dinner Promotes Innovation Among Diverse Owned Media NEW YORK, NEW YORK, USA, June 7, 2024 /EINPresswire.com/ -- Mirriad, the leading VPP and in-content advertising platform, is celebrating the launch of the Diverse-Owne... |
| 03.11.2021 | CEO of Advertising Tech Game-Changer, Mirriad to Present at US Consumer Goods & Digital Services Virtual Investor Conference | NEW YORK, Nov. 3, 2021 /PRNewswire/ -- Digital Advertising spend globally is soaring to all time highs and a Cookie-less data world is upon us, putting the $649bn Advertising market in turmoil, meaning new and innovative solutions are neede... |
| 28.10.2021 | Mirriad Taps Music Industry Veterans to Diversify Music Alliance Brand Partnerships | Mirriad, the leading in-content advertising company that uses AI-powered technology for brands including Conde Nast, Universal and Johnson & Johnson, announced two new strategic hires: Martin Moor as Vice President and Head of Music &am... |
| 07.10.2021 | Mirriad Advertising : CEO of Advertising technology game-changer, Mirriad to open Oct 7 New York OTCQX Virtual Investor Conference | NEW YORK, Oct. 6, 2021 /PRNewswire/ -- Starting 9am ET tomorrow, Mirriad Advertising (OTCQX: MMDDF, LSE: MIRI) Mirriad, the leading in-content advertising company, invites individual and institutional investors, as well as advisors and anal... |
| 29.07.2021 | IP : Mirriad Advertising plc - Trading update for six months to 30 June 2021 | Mirriad, the leading in-content advertising company, today announces the following trading update for the six months ended 30th June 2021.
H1 Highlights
Total revenue increased by 27% to £1.14m, primarily driven by the US market
US revenue ... |
| 25.06.2021 | IP : Mirriad Advertising plc - Mirriad agrees new commercial terms with Tencent | Mirriad, the leading in-content advertising company, today announces that it has reached a new commercial agreement with Tencent.
Tencent is China's biggest online video streaming platform by subscriptions and, after two years of successful... |
| 16.06.2021 | A+E Introduces New Product Placements In Old Movies And Shows | Rob Sharenow, president of programming at A+E Networks, speaks during a 2020 press tour. Willy Sanjuan/Invision/AP |
| 16.06.2021 | MIRRIAD ADVERTISING PLC
Mirriad Advertising : CEO to Webcast Live June 17 at VirtualInvestorConferences.com | NEW YORK, June 16, 2021 /PRNewswire/ -- Mirriad Advertising (OTCQX: MMDDF) (LSE: MIRI) Starting 11am ET tomorrow (Thursday 17th June) Mirriad, the leading in-content advertising company, invites individual and institutional investors, as we... |
| 15.06.2021 | IP GROUP PLC
IP : Mirriad Advertising plc - Mirriad & A+E Networks® enhance partnership offer | Mirriad, the leading in-content advertising company, has today announced a partnership with A+E Networks® to deliver in-content opportunities for brand partners, allowing them to better connect with their audiences.
In Q4 2020, both parties... |
| 12.05.2021 | IP GROUP PLC
IP : Mirriad Advertising plc - Results for the year ended 31 December 2020 | Mirriad, the leading in-content advertising company, announces its audited results for the year ended 31 December 2020.
Financial overview
2020 revenue up 91% to £2.18m (2019: £1.14m)
Operating loss reduced by 25% to £9.09m (2019: £12.17m)
... |
| 01.05.2021 | Add a Coke Can to Your Viral Video? The Next Gen of Product Placement Is Here | If you watched this year's NCAA basketball tournament, you may have unknowingly witnessed an early milestone from a company aiming to upend video advertising.
Ryff, a stealthy L.A.-based startup founded in 2018, helped Coca-Cola insert imag... |
| 01.05.2021 | LA-Based Ryff Uses Video Game Technology for Tailored Product Placement in Film and TV | If you watched this year's NCAA basketball tournament, you may have unknowingly witnessed an early milestone from a company aiming to upend video advertising.
Ryff, a stealthy L.A.-based startup founded in 2018, helped Coca-Cola insert imag... |
| 04.01.2021 | Mirriad Uses AI Technology to Integrate Tecate Into Multicultural Music Content To Reach Fans | Mirriad Uses AI Technology to Integrate Tecate Into Multicultural Music Content To Reach Fans It's a priority for Mirriad to authentically align brands to not only the right content, but the right moments," shared Maria Teresa Hernande... |
| 17.12.2019 | Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there | In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model.
Subscription services are on the rise — with every m... |
| 11.12.2017 | Mirriad Announces £26.2m Fundraising and Proposed Admission to AIM | Mirriad Advertising, plc, a London, UK-based video technology company and developer of native in-video advertising, priced its Initial Public Offering and has applied for the Admission of its entire issued and to be issued share capital to ... |
| 21.03.2016 | Mirriad Advertising Ltd - Secures $15m in financing |
Continues to Shape the Future of Advertising in age of “Ad Skipping”
Mirriad Advertising Ltd, a technology company reshaping the future of video advertising, today announced it has closed $15 million in financing as of January 2016, le... |
| 21.03.2016 | Daily funding roundup - March 21, 2016 | Moat bagged $50M; eGym closed a $45M funding; Mattermark raised $7.3M from Foundry Group
ServisHero, a platform for finding and hiring local service providers in southeast Asia, secured a $2.7 million “pre-Series A” round led by Golden Gate... |
| 21.03.2016 | Mirriad Advertising Raised $15M in Financing | Mirriad Advertising Ltd, a London, UK-based video advertising company, raised $15m in financing.
The round was led by IP Group PLC, with participation from Parkwalk Funds and Unilever Ventures.
The company will use the funds to further inve... |
| 18.03.2015 | Nvidia highlights five startups that use cool graphics technology | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
SAN JOSE — Five new startups delivered pitches ab... |
| 28.02.2015 | How machine learning will fuel huge innovation over the next 5 years | Machine learning is coming into a golden age, and with it we’re seeing an awakening of possibilities formerly reserved for science fiction.
Machine learning (ML) is a computer’s way of learning from examples, and it’s one of the most useful... |
| 24.11.2010 | MirriAd Closes Funding Round | MirriAd Ltd, a London, UK-based provider of digital product placement solutions, has completed a funding round of undisclosed amount.
The investment was led by Oxford Capital Partners and STV Group plc., with participation from existing ins... |
| 19.10.2008 | Funding roundup - week ending 10/17/08 | Webaroo, Eventful, and Sonoa Systems are among companies that raised funds It's that time again for the weekly roundup of companies in the mobile, video, digital media, social network, and advertising sectors that raised money this past wee... |
| 14.10.2008 | MirriAd raises $3.5M for embedded advertising | With more channels to surf than ever before and the rising popularity of DVR technologies like TiVo, the classic 30-second television commercial is losing more and more value, and advertisers are looking for new solutions. Riding this trend... |
| 14.10.2008 | MirriAd Secures £2 Million Funding to Accelerate Deployment of Embedded Advertising Solutions | Oxford Technology Enterprise Capital Fund Joins Existing Funding Partners
14th October 2008, London, UK – MirriAd, the embedded advertising specialist, today announces the completion of a £2 million, second round of funding, designed to acc... |
| 31.07.2008 | Angel Investors and VCs Join Forces in Groundbreaking Video Advertising Opportunity | MirriAd Wins ‘Best Structured Deal’ Award
31 July 2008, London, UK – The innovative funding structure of embedded advertising specialist, MirriAd, has been recognised by the British Business Angels Association (BBAA) as the ‘Best Structured... |
| 28.09.2007 | MirriAd wins £2m funding for video tech | MirriAd, a UK startup which has developed a technology to embed advertising into videos ranging from user generated video up to studio quality productions, has received a a £2 million investment from Seraphim Capital among others.The firm, ... |
| - | Mirriad – ‘breakthrough’ commercial agreement | MIRRIAD SIGNS NEW CONTRACT WITH US-BASED TIER ONE ENTERTAINMENT AND MEDIA GIANT |
| - | Parkwalk closes Mirriad investment | We are pleased to announce that Parkwalk has participated in the successful Mirriad IPO. The company raised £26.2m on its admission to AIM.
Mirriad is the leading provider of NIVA (Native In-Video Advertising) services to brands and agencie... |
| - | Youku taps Mirriad to boost Samsung ad campaigns and support video streaming growth in china | NIVA ads in China’s largest video streaming platform are just tip of spear, represent billions in untapped ad revenue for streamed content |
| - | Mirriad – Secures $15m in financing | Mirriad Advertising Ltd, a technology company reshaping the future of video advertising, today announced it has closed $15 million in financing as of January 2016, led by IP Group PLC, alongside Parkwalk Funds, with a minority investment fr... |
| - | Youku Tudou Announces Collaboration With Mirriad to Offer High-Tech ‘Native in-Video’ Ads | – Samsung becomes the first brand to jump onboard |
| - | Parkwalk closes Mirriad follow-on investment | We are pleased to announce that Parkwalk have closed a follow-on investment into Mirriad, the leading provider of NIVA (Native In-Video Advertising) services to brands and agencies looking to address the growing challenges presented by ad s... |
| - | Parkwalk closes Mirriad investment | We are pleased to announce that Parkwalk have closed an investment into Mirriad, the leading provider of NIVA (Native In-Video Advertising) services to brands and agencies looking to address the growing challenges presented by ad skipping a... |
| - | Mirriad – Signs new contract with Tencent | Mirriad secures ‘breakthrough’ commercial agreement with Tencent Video in China |
| - | Portfolio company Mirriad announces £26.2m fundraising and proposed admission to AIM | Parkwalk is pleased to note that portfolio company Mirriad Advertising plc (“Mirriad”), the global video technology company and developer of native in-video advertising, has successfully priced its Initial Public Offering and has applied fo... |
