Yaga is an online marketplace for new & preloved fashion
Location: Estonia
Total raised: $6.98M
Investors 2
| Date | Name | Website |
| - | Specialist... | specialist... |
| - | Rubylight ... | rubylight.... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 21.10.2025 | Seed | $4.68M | Specialist... |
| 12.11.2022 | - | $2.3M | - |
Mentions in press and media 6
| Date | Title | Description |
| 21.10.2025 | Estonian Yaga Raises €4M to Redefine Fashion Across Africa and Middle East | Tallinn, Estonia ~ Company: The newest funding secured by Yaga, an online marketplace for second-hand fashion, is a €4M pre-Series A round. 👯 Founder(s): Aune Aunapuu (Founder & CEO) 📅 Founding year: 2017 🏭 Industry: E-commerce 💥 Proble... |
| 03.11.2023 | Which Innovative Harjumaa E-commerce Startups are Transforming Estonia’s Online Market? | Here in the heart of the European Union, the E-commerce startup scene is booming, particularly in the Baltic region of Harjumaa, Estonia. The home of globally-recognized unicorns like Bolt and Transferwise, this small European nation is fue... |
| 30.10.2023 | Which Estonian E-Commerce Startups are Disrupting the European Market in 2023? | As the world increasingly goes digital, Estonia has rapidly become a hub of exciting e-commerce startups. Transforming the online shopping narrative with their unique ideas, these startups offer diverse solutions to consumers and businesses... |
| 12.11.2022 | Yaga raises $2.3m to grow pre-loved fashion market in Africa | Women across Africa and Asia will soon be spoilt for choice when it comes to second-hand clothing after Yaga, a women-founded e-commerce start-up, raised €2.2 million ($2.3 million) to grow its platform. Offering a localised and secure onli... |
| 10.11.2022 | Estonian-founded Yaga raises €2.2M for its social e-commerce platform | Estonian-founded Yaga raises €2.2M for its social e-commerce platform 10 November, 2022, 15:23 Rostyslav Sobachynskyi --> --> --> -->--> --> --> --> --> --> --> --> --> Yaga, an Estonian-founded e-c... |
| - | Yaga | “Shop for stylish recycling or open your shop with just a few clicks. Yaga is a safe and convenient platform for selling and buying new and used goods - you can pay with a bank link or credit card. Shop affordably and help make fashion cons... |