XYZ Reality is the UK start-up behind HoloSite, the world’s first Engineering Grade Augmented Reality device.
On a mission to eliminate 2D in its entirety and bring an industry in decline back to life, XYZ Reality is enabling construction workers around the world to build from holograms and it’s making a huge dent on the 77% of megaprojects that overrun globally.
Construction workers can now view and position design models on site to 5mm accuracy and make real-time decisions in the field. The ground-breaking technology also significantly eliminates errors out of tolerance and reduces the time taken from set-out to build.
Named the UK's 3rd hottest start-up and one of the Top 3 construction technology firms, XYZ Reality is focused on making the lives of all construction workers easier by democratising the skill-set, boosting productivity and closing a skills-gap.
They term AR, Assisted Reality, existing only to enhance the role of the construction worker.
On a mission to eliminate 2D in its entirety and bring an industry in decline back to life, XYZ Reality is enabling construction workers around the world to build from holograms and it’s making a huge dent on the 77% of megaprojects that overrun globally.
Construction workers can now view and position design models on site to 5mm accuracy and make real-time decisions in the field. The ground-breaking technology also significantly eliminates errors out of tolerance and reduces the time taken from set-out to build.
Named the UK's 3rd hottest start-up and one of the Top 3 construction technology firms, XYZ Reality is focused on making the lives of all construction workers easier by democratising the skill-set, boosting productivity and closing a skills-gap.
They term AR, Assisted Reality, existing only to enhance the role of the construction worker.
Location: United Kingdom, England, London
Employees: 11-50
Total raised: $34.67M
Founded date: 2017
Investors 3
| Date | Name | Website |
| 29.06.2021 | Octopus Ve... | octopusven... |
| - | Adara Vent... | adara.vc |
| - | Amadeus Ca... | amadeuscap... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 17.06.2021 | Series A | $28.21M | Octopus Ve... |
| 02.03.2020 | Series A | $6.45M | - |
Mentions in press and media 16
| Date | Title | Description |
| 03.02.2026 | Can AI De‑Risk Breakneck Data Centre Builds? | Start with an AI chip itself, something the size of a stamp, pulsing with billions of transistors, each one sitting on a circuit board roughly the size of a paperback book. Pull back a little, and you will see it is one of a handful locked ... |
| 22.10.2025 | XYZ Reality appoints Waleed Zafar as Chief Revenue Officer | - |
| 22.07.2024 | Summer 2024 Review | As we head into the second half of 2024, we wanted to reflect on the key moments from the past few months: celebrating new investments, team promotions, and impressive growth stories from our across portfolio. We have completed the final i... |
| 22.12.2023 | Adara Ventures: Year in Review 2023 Highlights from 2023 | As we head into 2024, we want to reflect on the past year at Adara Ventures. Despite complex market conditions, we continued backing the best early-stage enterprise tech founders in Europe, expanded our investment thesis, and celebrated man... |
| 28.08.2023 | Summer 2023 Review | As we head into the second half of 2023, we wanted to take a moment to highlight some of the accomplishments within our portfolio over the past few months. |
| 17.06.2021 | XYZ reality secures £20m Series A funding as it prepares for commercial launch | Transformational Augmented Reality (AR) platform sets a new standard in construction. Uses holograms to deliver megaprojects across Europe. Innovative use of holograms on construction sites enables construction teams to view and build accur... |
| 17.06.2021 | XYZ reality secures £20m Series A funding as it prepares for commercial launch | XYZ reality secures £20m Series A funding as it prepares for commercial launch 17-06-2021 Transformational Augmented Reality (AR) platform sets a new standard in construction. Uses holograms to deliver megaprojects across Europe. Innovative... |
| 15.06.2021 | XYZ Reality lands £20M for construction tech | XYZ Reality has secured a £20 million Series A led by Octopus Ventures. The startup will use the funds for recruitment and to expand into the US. XYZ is the developer of an augmented reality device that lets construction workers use hologra... |
| 14.06.2021 | XYZ Reality raises £20m in a Series A round led by Octopus Ventures, and also backed by Adara | 14/06/2021 Nota de prensa XYZ REALITY RAISES £20M IN A SERIES A ROUND LED BY OCTOPUS VENTURES, AND ALSO BACKED BY ADARA. XYZ Reality, an Adara Ventures portfolio company founded in 2017, has raised £20m in Series A funding as part of its... |
| 14.06.2021 | XYZ Reality Raises £20M in Series A Funding | XYZ Reality, a London, UK-based engineering-grade augmented reality company, raised £20m in Series A funding. The round was led by Octopus Ventures. The company intends to use the funds to prepare HoloSite’s commercial launch in the USA, co... |
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