XYXX started with the philosophy that inner wear can be elements of self expression. An inner wear isn't a mundane article of clothing. It is the first thing one puts on in the morning and it needs to be able to reflect one's mood; it needs to be exciting!
Once XYXX was born, we set out with the agenda of designing and manufacturing sexy, comfortable inner wear that would let us channel our inner cool.
XYXX is a brand that is subversive and curious to a fault. We love designing new patterns, experimenting with our products (amongst other things) and being obnoxiously quirky. We are in constant motion.
Each of our designs are inspired by things that make us want to move, groove, grind, rewind and do it all again. You might want to pinch yourself, but it’s true: inner wear CAN feel this good.
Once XYXX was born, we set out with the agenda of designing and manufacturing sexy, comfortable inner wear that would let us channel our inner cool.
XYXX is a brand that is subversive and curious to a fault. We love designing new patterns, experimenting with our products (amongst other things) and being obnoxiously quirky. We are in constant motion.
Each of our designs are inspired by things that make us want to move, groove, grind, rewind and do it all again. You might want to pinch yourself, but it’s true: inner wear CAN feel this good.
Location: India, Gujarat, Surat
Employees: 51-200
Phone: +91 63587 29768
Total raised: $28.73M
Founded date: 2017
Investors 3
| Date | Name | Website |
| - | Sauce | sauce.vc/ |
| - | Anicut Cap... | anicutcapi... |
| - | DSG Consum... | dsgcp.com |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 15.05.2023 | - | $13.36M | - |
| 12.10.2022 | Series B | $11.27M | - |
| - | Series A | $4.09M | - |
Mentions in press and media 25
| Date | Title | Description |
| 16.03.2026 | Preventive paincare startup Betterhood raises Rs 5 crore led by Kairon Capital | Synopsis Preventive paincare startup Betterhood has raised seed funding led by Kairon Capital. Founded in 2024, the company offers products for musculoskeletal health and posture support. The capital will fund product development, team grow... |
| 09.03.2026 | Rs 750 Cr Opportunities Fund closed by Sauce VC | The final close of Sauce VC’s Rs 750 crore Opportunities Fund has been announced by the consumer-focused early-stage venture capital firm. The fund will double down on high-conviction bets on four to five companies from Sauce’s early-stage ... |
| 16.01.2026 | Kairon Capital marks first close of maiden VC fund | Deepankur Malhotra, founder, Kairon Capital New Delhi–based venture capital firm Kairon Capital has completed the first close of its debut consumer-focused venture capital fund, after raising over 60% of its targeted corpus of Rs 150 crore ... |
| 16.01.2026 | VC firm Kairon Capital debuts with Rs 200 crore fund | Synopsis Deepankur Malhotra, a former executive at Amazon India, where he focused on investing in consumer brands, has launched a consumer-focused venture capital firm, Kairon Capital, with a target corpus of Rs 200 crore, including a Rs 50... |
| 11.11.2025 | Home and lifestyle brand Haus & Kinder raises $3.3 million in round led by Sauce VC | Synopsis Angel investors, including Yogesh Kabra, founder of XYXX; Sangeet Agrawal and Navin Parwal, founders of Mokobara; and the Chona Family, founders of Hocco Ice Cream, participated in the round. The D2C firm will use the funds to expa... |
| 18.09.2025 | Supply6 and PlaySuper Raise Early-Stage Funding The below brands have announced their latest funding rounds. | Supply6 Raises USD 1.1 Mn Funding Led by Zeropearl VC Supply6, a direct to consumer nutrition brand, has secured USD 1.1 million (about INR 9.1 crore) in seed funding. The round was led by Zeropearl VC with participation from entrepreneurs... |
| 07.06.2024 | Second ESOP buyback announced by Leverage Edu | The company Leverage.biz, which also owns Fly.Finance, Fly Homes, and the study abroad platform Leverage Edu, has declared the completion of its second ESOP buyback exercise. The company’s more than fifty workers in various departments bene... |
| 15.05.2023 | Amazon invests Rs 110 crore in men’s innerwear brand XYXX | ETtechYogesh Kabra, founder, XYXX Men’s innerwear and lifestyle brand XYXX has raised Rs 110 crore ($13.5 million) in fresh funding led by Amazon Smbhav Venture Fund. Existing institutional investors including Sauce.vc, Anicut Capital, DSG ... |
| 12.10.2022 | XYXX Secures INR 90 Crore In Series B Funding | - |
| 25.08.2022 | Singularity, others invest Rs 90 cr in men’s apparel brand XYXX | Credit: Pexels Surat-based men’s apparel brand XYXX Apparels Pvt Ltd on Thursday said it has raised Rs 90 crore (around $11.5 million) as a part of its Series B funding round led by Singularity Growth Opportunities Fund. The round also incl... |
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