In 1957 my grandparents moved to Willicroft Farm in Devon with 1 tractor, 12 cows and a pack of cigarettes as my Grandpa happily recalls. They built their farm from the ground up to help 'feed the nation' after the Second World War. Willicroft grew into one of the most respected farms in Devon. Their animals lived long healthy lives, had plenty of room too graze, and a loving family taking care of them.
From personal experience I’m aware, that the bulk of farmers are some of the most charitable, intelligent and hardworking people. But even the happiest cows still have a negative impact on the environment, putting our planet at risk for future generations. With the wealth of information now available to us about dairy farmings contribution to the warming of the planet, the time has come for a modern take on farming.
In 2017, I started to eat a predominately plant-based diet. I realised that if I could change one thing, it was making conscious decisions about the food I ate. The quality of meat and milk replacements made the transition pretty easy but nothing game close to replacing cheese. What began as a pet project at home has become our reason for existence.
Much like my grandparents back in 1957 we're also addressing one of greatest issues facing humanity today - the warming of our planet. We're reimagining how we consume cheese. The mission is different, but the keys to success the same - dedication, partnerships, and real love and passion for what we're doing.
From personal experience I’m aware, that the bulk of farmers are some of the most charitable, intelligent and hardworking people. But even the happiest cows still have a negative impact on the environment, putting our planet at risk for future generations. With the wealth of information now available to us about dairy farmings contribution to the warming of the planet, the time has come for a modern take on farming.
In 2017, I started to eat a predominately plant-based diet. I realised that if I could change one thing, it was making conscious decisions about the food I ate. The quality of meat and milk replacements made the transition pretty easy but nothing game close to replacing cheese. What began as a pet project at home has become our reason for existence.
Much like my grandparents back in 1957 we're also addressing one of greatest issues facing humanity today - the warming of our planet. We're reimagining how we consume cheese. The mission is different, but the keys to success the same - dedication, partnerships, and real love and passion for what we're doing.
Location: Netherlands, North Holland, Amsterdam
Employees: 11-50
Total raised: $2.1M
Founded date: 2018
Investors 3
| Date | Name | Website |
| - | ToasterLab | toasterlab... |
| - | Food &... | feast.vent... |
| 01.03.2022 | Capital V | capitalv.v... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 18.05.2022 | - | $2.1M | Rockstart ... |
Mentions in press and media 29
| Date | Title | Description |
| 28.02.2025 | Shark Tank Vegan Pet Food Startup Wild Earth Files for Bankruptcy, Founder Says ‘It’s Not the End’ | 4 Mins Read Vegan pet food startup Wild Earth, which shot to fame after landing a Shark Tank deal with Mark Cuban, has filed for bankruptcy. But co-founder Ryan Bethencourt says it’s not the end of the brand’s story. Wild Earth, one of the ... |
| 23.01.2025 | The Week in AgriFoodTech: ‘Carbon ratings’ agency BeZero Carbon raises $32m, alt-cheese maker Willicroft shuts down | Some of the biggest agrifoodtech deals of the week include London-based BeZero Carbon closing a $32 million Series C round to expand global carbon ratings services, French farm robotics startup company Aisprid raising $10.4 million, and far... |
| 21.01.2025 | Willicroft Announces Closure After Six Years of Operations | Amsterdam-based plant-based cheese company Willicroft has officially announced its closure following difficulties in meeting fundraising targets in 2024. The company, founded in 2018 by Brad Vanstone, created sustainable alternatives to dai... |
| 10.04.2024 | Future Food Quick Bites: Vegan Shawarmas, Pamela Anderson & Jobs for Cats | 5 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Pamela Anderson’s new vegan cookbook, OMNI’s call for cat tas... |
| 09.04.2024 | Willicroft Dairy Alternatives Produce Up to 25X Fewer Emissions Than Conventional Dairy | Dutch dairy alternatives producer Willicroft has published a product emissions report comparing the environmental impact of its plant-based cheeses and butter to equivalent dairy products. The results take into account agricultural processe... |
| 14.03.2024 | Foodvalley NL Launches Protein Transition Map, Showing 450+ Dutch Alt Protein Companies | Food transition organisation Foodvalley NL has published the Protein Transition Map NL, which shows over 450 companies active in the Dutch protein transition. The map includes an economic analysis, carried out in collaboration with Buck Con... |
| 26.12.2023 | These Amsterdam-based startups are currently fundraising | Read this article in: Amsterdam, renowned for its progressive ethos and commitment to sustainability, has become a fertile ground for startups seeking to address pressing societal and environmental challenges. The creativity and dedication ... |
| 22.11.2023 | Future Food Quick Bites: Beyond Pizzas, Corporate Movers & Vegan Meal Donations | 8 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers a host of developments for plant-based giants, corporate move... |
| 01.02.2023 | Who were the most active food and agriculture technology venture capital firms in 2022? | Data Snapshot is a regular AFN feature in which we analyze agrifoodtech market investment data provided by our parent company, AgFunder, a food and agriculture technology venture capital firm. Click here for more research from AgFunder and ... |
| 10.06.2022 | Willicroft Sows First White Beans in Renegenerative Farming Project, Preparing For 2023 Upscale | Willicroft, the Netherlands brand which became the first plant-based cheese B Corp this March, reveals to vegconomist it has sown its first white beans — the staple ingredient in the brand’s cheese recipes — as it prepares to upscale in 202... |
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