Willful was founded as an alternative to traditional estate planning, and it allows Canadians to make end-of-life arrangements quickly and easily. Customers are guided through entering basic information including their name and date of birth, as well as the names of their beneficiaries. When the customer is finished filling out details about property, gifts, and beneficiaries, Willful generates a document (or documents depending on the package selected) and provides instructions for how to make it legally binding by having it signed in the presence of two witnesses. Willful offers packages, starting at $99 CAD. Willful also allows for unlimited edits to each document, saving users even more time and money in the future.
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Notre mission consiste à mettre la technologie au service de la planification des dernières volontés. Willful c’est la manière facile et pratique de mettre de l’ordre dans ses affaires à un coût abordable. Nous avons travaillé avec des avocats spécialisés en droit successoral pour développer le service de planification successorale en ligne le plus complet au Canada, afin que vous et votre famille puissiez vous préparer à affronter l'avenir.
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Notre mission consiste à mettre la technologie au service de la planification des dernières volontés. Willful c’est la manière facile et pratique de mettre de l’ordre dans ses affaires à un coût abordable. Nous avons travaillé avec des avocats spécialisés en droit successoral pour développer le service de planification successorale en ligne le plus complet au Canada, afin que vous et votre famille puissiez vous préparer à affronter l'avenir.
Location: Canada
Employees: 1-10
Total raised: $1.55M
Founded date: 2017
Investors 4
| Date | Name | Website |
| - | Tactico In... | tactico.co... |
| - | FounderFue... | founderfue... |
| - | Real Ventu... | realventur... |
| - | York Angel... | yorkangels... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 02.12.2021 | - | $750K | - |
| 15.07.2020 | - | $800K | - |
Mentions in press and media 21
| Date | Title | Description |
| 03.03.2026 | New study shows Canadian women are the family's crisis managers - before and after death | TORONTO, March 3, 2026 /PRNewswire-PRWeb/ -- For International Women's Day, Willful is highlighting the critical — and often unpaid — role that women play in incapacity and estate planning in Canada A new study from Willful, Canada's leadin... |
| 30.10.2025 | Study: Canadians' financial optimism declines as tariffs, rising unemployment, and costs of living worsen economic pressures | Willful's The Great Delay 2025 Report sees Canadians continuing to delay key financial milestones TORONTO, Oct. 30, 2025 /PRNewswire-PRWeb/ -- New research from Willful, Canada's leading online estate planning platform, shows that Canadians... |
| 23.09.2025 | Mycroft: $3.5 Million Seed Funding Secured For AI Security And Compliance Officer Platform | Mycroft is a company that utilizes artificial intelligence to simplify how businesses manage security and compliance. It has just emerged from stealth mode and announced $3.5 million in seed funding. The investment was led by Luge Capital, ... |
| 22.09.2025 | Mycroft launches with $3.5M to bring agentic AI to security and compliance Send us a News Tip EXTRACT THE SIGNAL FROM THE NOISE Cookies | Agentic artificial intelligence security startup Mycroft Technologies Inc. launched today and announced that it has raised $3.5 million in funding to accelerate product development and expand its AI-powered security and compliance operation... |
| 22.09.2025 | Mycroft Raises $3.5M in Seed Funding | Mycroft, a Toronto, Canada-based provider of an agentic AI platform that acts as a Security and Compliance Officer, raised USD $3.5M in new funding. The financing round was led by Luge Capital, with participation from Brightspark Ventures a... |
| 01.12.2022 | One year after becoming legal, BC residents embrace digital wills | VANCOUVER, British Columbia (PRWEB) December 01, 2022 It’s been one year since British Columbia became the first province in Canada to allow fully digital wills, and BC residents have embraced the ability to create, sign, witness, and store... |
| 12.04.2022 | Arbor Memorial partners with Willful to provide digital estate planning tools to Canadian families | TORONTO (PRWEB) April 12, 2022 Today Willful, Canada’s leading online estate planning platform, and Arbor Memorial, Canada’s largest privately-owned funeral and cemetery provider, announced a new partnership that will provide Canadians in n... |
| 07.12.2021 | Willful Raises $750K in Bridge Financing | Willful, a Toronto, and Montreal, Canada-based online will platform, raised $750K in bridge financing. Backers included Canadian technology entrepreneur and Dragons’ Den star, Michele Romanow, and other notable angel investors, family offic... |
| 02.12.2021 | Willful lands Dragon Michele Romanow in new $750,000 round | Kevin Oulds and Erin Bury entered the Dragons’ Den in June to pitch their death tech startup Willful. It was a move that could have seen them walk away without a deal and even risk their brand before a national television audience. Oulds, a... |
| 02.12.2021 | Willful Announces $750K Bridge Financing Round With Support From Michele Romanow And Other Investors | TORONTO (PRWEB) December 02, 2021 Willful, Canada’s leading online will platform, announces a $750K bridge financing round with participation from Canadian technology entrepreneur and Dragons’ Den star, Michele Romanow, and other notable an... |
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