Owners and Brand managers of $4 billion in global retail sales with plans to deploy significant capital into acquiring more brands in the future.
We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail. While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.
With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer.
By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.
We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail. While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.
With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer.
By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.
Location: United States, New York, Watervliet
Employees: 51-200
Total raised: $575M
Founded date: 2019
Funding Rounds 2
| Date | Series | Amount | Investors |
| 13.03.2023 | - | $375M | Ares Manag... |
| 17.07.2019 | - | $200M | Oaktree Ca... |
Mentions in press and media 14
| Date | Title | Description |
| 10.06.2025 | Walgreens, Authentic Brands, Kourtney Kardashian among those evaluating Rite Aid assets, sources say | Walgreens, Authentic Brands, Kourtney Kardashian among those evaluating Rite Aid assets, sources say By Abigail SummervilleJune 10, 20255:59 PM UTCUpdated ago Text Small Text Medium Text Large Text Share X Facebook Linkedin Email Link Item ... |
| 28.03.2025 | Spangle: $6 Million (Seed) Closed For AI-Based Commerce Platform For Retailers | SpangleAI announced it emerged from stealth to launch an AI-based commerce platform for retailers to maximize revenue from paid traffic. The company is backed by leading firms Madrona Ventures and Streamlined Ventures, setting a new standar... |
| 21.03.2025 | After a breakdown, CEO thought he’d ‘lose everything’—how he got well, built a $310 million company and sold it to Walmart | This story is part of CNBC Make It’s The Moment series, where highly successful people reveal the critical moment that changed the trajectory of their lives and careers, discussing what drove them to make the leap into the unknown. When Wal... |
| 19.03.2025 | The Future of Retail: AI and Stock Opportunities Amidst Market Uncertainty | The retail landscape is shifting. The winds of change are blowing, driven by technology and market dynamics. As consumers demand more personalized experiences, companies must adapt or risk being left behind. Enter SpangleAI, a new player in... |
| 19.03.2025 | Spangle Launches to Power 1:1 Commerce with AI and ProductGPT | SpangleAI (Spangle) emerges from stealth to launch an AI-powered commerce platform for retailers to maximize revenue from paid traffic. Backed by leading firms Madrona Ventures and Streamlined Ventures, Spangle sets a new standard for AI-dr... |
| 26.06.2024 | Toys 'R' Us Comeback: Iconic Retail Chain Uses OpenAI's Sora to Create a Brand Film About Its Origin Story | By Inno Flores Published Jun 26, 2024 3:27AM EDT Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard Share on Pocket In the age of digital innovation, Toys "R" Us is making a comeback with the h... |
| 14.06.2024 | PHOENIX - New Joint Venture Led by WHP Global - Receives Court Approval to Acquire Operations of Express Retail Company | PHOENIX will Operate DTC Commerce in the U.S.A. for Express & Bonobos NEW YORK, June 14, 2024 /PRNewswire/ -- WHP Global, in collaboration with an affiliate of Simon Property Group ("Simon"), Brookfield Properties ("Brook... |
| 13.03.2023 | WHP Global Receives $375M Equity Investment | WHP Global, a New York-based brand management firm, raised $375M in Equity investment. The round was led by Ares Management Corporation (NYSE: ARES) providing significant growth capital for WHP Global’s next wave of brand acquisitions. The ... |
| 02.02.2023 | MEN'S WEARHOUSE, WHP GLOBAL, AND H2H ANNOUNCE COLLABORATION CELEBRATING LEGENDARY FOOTBALL ATHLETES | H2H members include Marcus Allen, Tim Brown, Earl Campbell, Tony Dorsett, Paul Hornung, Barry Sanders, Roger Staubach, Doak Walker, and Charles Woodson FREMONT, Calif., Feb. 2, 2023 /PRNewswire/ -- Men's Wearhouse, the industry leader in pr... |
| 12.11.2021 | Toys”R”Us Launches First NFT Collection with Ethernity | WHP Global, the parent company of Toys”R”Us has partnered with leading authenticated NFT platform Ethernity to bring the iconic toy brand to the blockchain with the release of its first non-fungible token (NFT) collection. Toys”R”Us, the wo... |
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