The natural deodorant that works.
Wild has a simple mission: To create high performing products, that use the very best ingredients nature has to offer, whilst reducing the impact we have on the environment and our surroundings.
Wild has a simple mission: To create high performing products, that use the very best ingredients nature has to offer, whilst reducing the impact we have on the environment and our surroundings.
Location: United Kingdom, England, London
Employees: 1-10
Founded date: 2020
Investors 1
| Date | Name | Website |
| - | Polipo Ven... | polipovent... |
Mentions in press and media 9
| Date | Title | Description |
| 02.12.2025 | Candy Kittens: ‘We want to be the Unilever of challenger brands’ | When Ed Williams and Jamie Laing first set up Candy Kittens in 2012, they dreamt of being bought by Unilever. Now – 13 years later – they’ve bought healthy snack brand Graze from the consumer giant for a fraction of what Unilever paid for i... |
| 26.08.2025 | Workspace vacate London HQ for Unilever-acquired Wild Cosmetics | Wild Cosmetics has signed a new lease with Workspace which will see it move into Workspace’s current head office at Kennington Park. Workspace, which owns and manages flexible office and light industrial spaces, will move its headquarters t... |
| 30.08.2022 | Here are the 25 fastest-growing direct-to-consumer brands, according to monthly traffic and Q2 growth from Similarweb data | Simulate, Bad Birdie, and Sunski were among Similarweb's 25 fastest-growing DTC brands in the second quarter. Better Booch; Loisa; Dormify; Gussi; Patch; Simulate; Anna Kim/Insider This story is available exclusively to Insider subscribers.... |
| 17.02.2022 | UK-based Wild lands €5.9 million to clean up the personal-care market and fuel the refill revolution | Wild Cosmetics, a UK-based startup paving the way for the refill revolution has just picked up a further €5.9 million for its sustainable deodorant alternative. The company has the vision to remove single-use-plastics and unnecessary chemic... |
| 17.02.2022 | Wild Cosmetics Raises £5M in Funding | Wild Cosmetics, a London, UK-based design-led personal care startup, raised £5M in funding. The round was led by JamJar Investments with participation from existing investors Creator Collective Capital, and Slingshot Ventures and digital cr... |
| 02.12.2020 | December 2020: Little Black Book Of Health, Beauty And Wellness Practitioners | Holiday meal by PlanthoodPlanthood |
| 27.10.2020 | Wild Cosmetics Raises £2M in Seed Funding | Wild Cosmetics, a London, UK-based design-led personal care startup, raised £2m in seed funding. The round was led by Jam Jar Investments. The company will use the funding to expand its product range, drive international expansion and conti... |
| 27.10.2020 | London-based eco startup WILD grabs €2.2 million for its plastic-free, refillable & gender neutral deodorant | London-based Wild Cosmetics, the design-led personal care startup behind one of the UK’s first refillable plastic-free deodorants has raised around €2.2 million in seed funding as it sets its sights on cleaning up the bathroom’s contributio... |
| - | Sustainable businesses lead the way in the 2021 Startups 100 | As ever, this year’s Startups 100 features a diverse pool of businesses, ranging from health tech companies and property investors to a florist CRM system and a secure encrypted communication app. But while each of these ingenious, disrupti... |