The purpose of Wasoko is to improve the food distribution, so fresh produce is harvested and delivered most efficiently, while all parties involved is getting a fair profit. We are doing this by connecting farmers, drivers and retailers to deliver products radically cheaper and fresher. We start our disruption in the least efficient markets, while building the food supply-chain of the future owned by our community.
We enable farmers to sell their products directly to retailers in the cities, increasing revenue for farmers, lowering prices for retailers and tying communities together. Our primary focus is on the farmers living in areas, where the climate for farming is favorable most of the year. We are currently rolling out the concept in Nairobi, Kenya. We are starting with operations centered on tomatoes, since it is a widely grown and consumed product in Kenya and we will test with other products as well shortly.
Our long term vision is to help farmers earn more money from their products, so more people can invest time and money in producing more and better food, reducing the need for long, inefficient and wasteful food supply chains.
We enable farmers to sell their products directly to retailers in the cities, increasing revenue for farmers, lowering prices for retailers and tying communities together. Our primary focus is on the farmers living in areas, where the climate for farming is favorable most of the year. We are currently rolling out the concept in Nairobi, Kenya. We are starting with operations centered on tomatoes, since it is a widely grown and consumed product in Kenya and we will test with other products as well shortly.
Our long term vision is to help farmers earn more money from their products, so more people can invest time and money in producing more and better food, reducing the need for long, inefficient and wasteful food supply chains.
Location: Tanzania, Singida, Uganda
Employees: 501-1000
Total raised: $125M
Founded date: 2015
Investors 8
Funding Rounds 1
| Date | Series | Amount | Investors |
| 16.03.2022 | Series B | $125M | - |
Mentions in press and media 30
| Date | Title | Description |
| 18.09.2025 | Wasoko co-founder Daniel Yu steps down one year after MaxAB merger | Daniel Yu, who co-founded Wasoko in 2013, is leaving his full-time role at the Kenyan B2B e-commerce company after over a decade of building it into one of Africa’s largest retail-tech startups. The move comes one year after Wasoko merged w... |
| 15.06.2025 | African E‑Commerce Super‑App MaxAB‑Wasoko Acquires Egypt’s Fatura | MaxAB‑Wasoko, the leading pan‑African retail e‑commerce and supply‑chain super‑app, has announced the acquisition of Egypt‑based B2B marketplace Fatura from EFG Finance, marking a key milestone in its mission to unify and digitally empower ... |
| 30.10.2024 | Wasoko, MaxAB taps auto executive as technical advisor as valuation soars past $500 million | After their August 2024 merger, Wasoko and MaxAB told TechCabal that they had launched new business units beyond e-commerce and the development of AI systems powering pricing, product selection, and route optimisation. Wasoko and MaxAB, an ... |
| 29.08.2024 | The Rise of a New E-Commerce Titan in Africa | In the bustling world of African e-commerce, a seismic shift has just occurred. Wasoko, a Kenyan B2B e-commerce platform, has merged with Egypt’s MaxAB. This all-stock merger, finalized after a four-month delay, aims to create a powerhouse ... |
| 28.08.2024 | African e-commerce firms merge in expansion bid | Kenyan e-commerce firm Wasoko and Egyptian counterpart MaxAB completed an all-stock merger, creating a firm that will sell essentials to more than 450 000 merchants in eight African countries. The move provides a single platform for both fi... |
| 27.08.2024 | Wasoko, MaxAB finalise “category king” merger | After a four-month delay, Wasoko, a Kenyan B2B e-commerce platform, has completed an all-stock merger with Egypt’s MaxAB. The merged entity will have a new name, which the company declined to share, citing a rebranding process which will so... |
| 07.06.2024 | In due course, 4Di Capital SA plans to raise third venture fund | In “due course,” South African early-stage venture capital firm 4Di Capital plans to raise its third venture fund in order to invest in seed to Series A companies throughout the continent. Based in Cape Town, South Africa, 4Di Capital is an... |
| 27.03.2024 | African B2B e-commerce giant Wasoko marked down to $260M after VC halves stake | VNV Global, a Swedish investment firm that backs startups in mobility, health and marketplaces, slashed the value of its holding in Wasoko, an African B2B e-commerce startup, by 48%, according to its annual report for 2023. In the report, V... |
| 27.09.2023 | Data snapshot: the largest funding rounds of the decade for Africa agrifoodtech | Data snapshot is a regular AgFunderNews feature in which we analyze agrifoodtech market investment data provided by our parent company, AgFunder. Click here for more research from AgFunder and sign up to our newsletters to receive alerts ab... |
| 21.09.2023 | Data snapshot: Kenya, Nigeria and Egypt lead the way for agrifoodtech investment in Africa | Data snapshot is a regular AgFunderNews feature in which we analyze agrifoodtech market investment data provided by our parent company, AgFunder. Click here for more research from AgFunder and sign up to our newsletters to receive alerts ab... |
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