| Date | Title | Description |
| 28.10.2025 | Plant-Based Products Hit with Labeling Restrictions in Switzerland and the Netherlands | The Netherlands Food and Consumer Product Safety Authority (NVWA) has issued a warning to several companies, including major producers of plant-based meat substitutes, regarding the use of the term “minced meat” on product labels. The warni... |
| 02.09.2025 | The Vegetarian Butcher and Vivera Join Forces to Form The Vegetarian Butcher Collective | Earlier this year, plant-based meat company Vivera acquired The Vegetarian Butcher from Unilever, which had owned the brand since 2018.
Now, Vivera and The Vegetarian Butcher — both of which are headquartered in the Netherlands — have joine... |
| 11.04.2025 | Plenitude Project Announces Final Conference on Circular Bioeconomy for Sustainable Protein Production | The Plenitude Project announces its Final Conference, focused on Circular Bioeconomy for Sustainable Protein Production, taking place on June 3, 2025, at the Fokker Terminal in The Hague, Netherlands.
The conference is co-located with Bridg... |
| 21.03.2025 | JBS and Unilever: A Tale of Transformation in the Food Industry | The food industry is a landscape of constant change. Companies rise and fall, adapt and pivot. Two giants, JBS and Unilever, are currently navigating this turbulent terrain. JBS, the world's largest meatpacker, is inching closer to a dual l... |
| 20.03.2025 | Unilever to sell plant-based brand The Vegetarian Butcher as it focuses its portfolio | Listen to the article 3 min
This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
Unilever is selling The Vegetarian Butcher, a plant-based offering, to Vivera for an undisclosed amount. Vivera, a plant-based fo... |
| 20.03.2025 | Unilever Completes Sale of The Vegetarian Butcher to Vivera | At the end of last year, Unilever announced plans to sell off its plant-based meat brand, The Vegetarian Butcher, as part of its efforts to slim down its portfolio and focus on its core “power brands.” Now, less than 4 months later, Unileve... |
| 07.11.2024 | Boermarke: “Our R&D Team Develops More and More New Blends, Taking the Animal Variant as a Starting Point” | Boermarke, a Netherlands-based company that fully transitioned to producing solely plant-based alternatives in 2023 after three decades in the animal dairy industry, reveals that it has been announced the Gold award winner at this year’s Pl... |
| 18.10.2024 | Op Ed: Philipp Wolf, Founder of swyytr, Says Plant-Based Brands Are Losing the Mainstream Due to a Lack of Courage | Philipp Wolf is the founder and operator of swyytr.com, a digital food hub that brings together relevant topics from the food sector under one roof and reports on news and trends in the form of several newsletters every week, in addition to... |
| 18.09.2024 | Future Food Quick Bites: Vegan Uggs, Plant-Based Stroopwafels & Beer from Pasta Waste | 5 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Alpro’s new flavoured barista milk, vegan footwear wins, and ... |
| 12.09.2024 | Vivera Launches Plant-Based Protein Bites Made From Whole Food Ingredients | Dutch meat alternatives producer Vivera has announced the launch of a new product, Protein Bites, made from vegetables, grains, and legumes.
Three varieties of the product are available — TexMex, Thai, and Green. All the varieties have the ... |
| 26.08.2024 | German Researchers Uncover Flaws in Vegan Diet Plans by ChatGPT and Gemini | Researchers at the University of Hohenheim and the Max Rubner Institute conducted a study on the suitability of AI chatbots ChatGPT and Gemini (previously Bard) to create meal plans that meet the daily intakes of macro- and micronutrients f... |
| 16.08.2024 | Vivera Discusses the Challenges of Producing Authentic Vegan Seafood | In contrast to meat alternatives, the range of vegan seafood available on the market is relatively insignificant, despite alternative seafood being a growing sector.
Says Netherlands-based Vivera, a subsidiary of JBS since its 2021 acquisit... |
| 16.07.2024 | Unlocking the Dutch Plant-Based Market | With some of Europe’s most receptive consumer demographics to plant-based foods, it’s no wonder that the Netherlands’ market for alternative proteins is fast-growing. Through the National Protein Strategy (Nationale Eiwitstrategie), signifi... |
| 09.06.2023 | Vivera Reports Stable Growth, Becomes B-Corp Certified, Enters Dutch Foodservice | Vivera is experiencing stable growth and says it aims to become one of the leading brands in meat alternatives. Yesterday the Netherlands brand announced it had achieved B Corp certification, and furthermore, the brand has entered into its ... |
| 09.03.2022 | Vivera Debuts Plant-Based Salmon Fillet That Costs Less Than The Real Thing | 3 Mins Read
JBS-owned Vivera has revealed a new vegan salmon analogue that the company says mimics the flavour, fattiness and flaky texture of real salmon in response to a ‘lack of plant-based fish alternatives’ currently in circulation in ... |
| 04.03.2022 | Vivera Launches Plant-Based Salmon Fillets at Lower Cost to Real Salmon | Vivera, the Dutch plant protein producer acquired last year by Brazilian meat giant JBS, this week unveiled a plant-based salmon fillet which will be sold at €3.49 for two fillets, making the product cheaper than conventional salmon fillets... |
| 17.02.2022 | Vegan Mum Must-Haves: 5 Alternative Meat Products I Always Have In My Fridge | 6 Mins Read
In an ideal world, we would all be eating a whole foods plant-based diet with no processed products. That same world would probably see toddlers going to bed with little to no fuss and clean plates every mealtime. The reality is... |
| 18.11.2021 | Brief: JBS to acquire cultivated meat company in $100m investment | Brazil’s JBS — the world’s largest meat processor — plans to acquire a majority stake in Spanish cultivated meat company BioTech Foods as part of a $100 million investment into the nascent sector, Reuters reports.
Of that total, $41 million... |
| 19.10.2021 | Brief: ‘I was wrong on plant protein; beef will become a luxury item,’ says top EU meat CEO | The CEO of Danish Crown — Denmark’s largest meat processing company and biggest agricultural exporter, as well as Europe’s top pork processor — suggested that beef production is likely to decrease significantly in the coming years due to cl... |
| 12.10.2021 | ANUGA 2021 Day 2: New Food Conference and a Variety of Vegan Innovations | © Koelnmesse GmbH
Day 2 at Anuga: This year, in addition to the numerous exhibitors of vegan products, the trade fair also holds a comprehensive supporting program for the alternative protein industry. A highlight of the show on the second ... |
| 13.07.2021 | Brief: Nestlé to enter cell-cultured meat market in partnership with Israeli startup | Nestlé is planning to enter the cell-cultured protein market in a partnership with Israel startup Future Meat, Bloomberg has reported citing unnamed sources familiar with the matter.
The Swiss multinational is reportedly designing a range o... |
| 05.05.2021 | World’s biggest meat firm pays $409m for plant-based protein maker | JBS, the world’s biggest meat processor, has agreed to acquire Netherlands plant-based protein brand Vivera in a deal worth €341 million ($409 million).
The Brazilian meat firm said the acquisition “strengthens and boosts” its position in t... |
| 06.01.2021 | Vivera Promotes Veggie Challenge in TV Campaign, Debuts Two Products for Veganuary | Dutch alt-meat brand Vivera has launched a TV campaign on Channel 4 in the UK. The campaign will highlight the versatility of the brand’s meat alternatives and also promote ProVeg International’s Veggie Challenge app.
Vivera announced in No... |
| 08.12.2020 | “System Of Support”: Dutch Food Tech Industry A Global Leader Thanks To Multi-Stakeholder Buy-In | 4 Mins Read
Despite being a relatively small country in Europe, sandwiched between Belgium and Germany, the Netherlands is not one to be underestimated when it comes to leading the plant-based movement. Already one of the world’s biggest ex... |
| 05.11.2020 | Vivera Partners With ProVeg to Promote Veggie Challenge on 40 Million Packs | Vivera, the leading Dutch manufacturer of meat alternatives, this week announced a partnership with ProVeg to promote its successful Veggie Challenge on the product packaging of 40 million units. Together they hope to create a snowball effe... |
| 05.11.2020 | Vivera Partners With ProVeg to Promote Veggie Challenge on 40 Million Packs | ProVeg & Vivera ©Yvon Network
Vivera, the leading Dutch manufacturer of meat alternatives, this week announced a partnership with ProVeg to promote its successful Veggie Challenge on the product packaging of 40 million units. Together t... |
| 17.09.2020 | Dutch Plant-Based Brand Vivera To Invest Over US$35M For Expansion | 30 1
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Vivera, the largest producer of plant-based meat alternatives in the Netherlands, is planning to invest at least €30 million (US$35.5 million) over the next three years to expand its product line, machinery and wo... |
| 14.09.2020 | Vivera Announces €30 Million Investment on the Occasion of its 30th Anniversary | © vivera
Vivera, the leading Dutch manufacturer of meat alternative products, recently spoke about its 30th anniversary and the company’s future development in the Dutch trade magazine Distrifood.
Last year, Vivera completely parted with it... |
| 14.09.2020 | Vivera Announces €30 Million Investment on the Occasion of its 30th Anniversary | Vivera, the leading Dutch manufacturer of meat alternative products, recently spoke about its 30th anniversary and the company’s future development in the Dutch trade magazine Distrifood.
Last year, Vivera completely parted with its involve... |
| 23.06.2020 | Vivera: “We Can Put Our Energy Into Creating a New Positive Culture Where We can Help the Planet and Each Other” | Vivera is the third-largest producer of vegan meat in Europe and has seen astonishing success with the company reporting an average annual growth of 25% over the last 3 years resulting in € 80 million expected revenue in 2020. Vivera retail... |
| 25.09.2019 | Vivera Expands Range as Part of Rebrand, Calling for “Goodness Revolution” | Plantbased meat manufacturer Vivera has unveiled a complete relaunch with brand new products, with its CEO Willem van Weede saying that it is time for a “Goodness Revolution”, that a worldwide shift is taking place, and that the “time is no... |
| 07.06.2019 | Plant-Based Steak by Vivera Now Available in Germany | The Dutch company Vivera’s innovative vegan steak is now available in Germany. The steak is hardly distinguishable from the animal version in terms of smell, taste, and mouthfeel. Vivera meat alternatives are very popular with a large targe... |
| 17.05.2019 | Sainsbury’s First to Bring Vivera 100% Fat Free Vegan Bacon to Market | Vivera, one of the largest producers of plant-based meat alternatives in Europe, announces the introduction of its 100% fat free Veggie Bacon Pieces into Sainsbury’s stores across the UK. Vivera currently produces more than 1 million plant-... |
