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Visual IQ
http://www.visualiq.com/Last activity: 24.06.2025
Active - Reference to Marketing Optimization Solutions
Nielsen Visual IQ produces the world’s most powerful marketing effectiveness measurement solutions. We combine Nielsen’s unmatched data access and scale in marketing mix modeling with Visual IQ’s daily multi-touch attribution capabilities to offer holistic measurement solutions, so brand and agency marketers have access to the right performance insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to tactical optimizations while campaigns are still in-flight, our solutions deliver the actionable, audience-driven intelligence marketing teams need to maximize efficiency and effectiveness across their entire marketing portfolio.
Nielsen Visual IQ can be reached at VIQ.info@nielsen.com or by visiting www.visualiq.com.
Nielsen Visual IQ can be reached at VIQ.info@nielsen.com or by visiting www.visualiq.com.
Total raised: $15M
Founded date: 2006
Investors 1
| Date | Name | Website |
| - | Escalate C... | escalateca... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 25.06.2012 | Series B | $12M | - |
| 20.08.2010 | - | $3M | - |
Mentions in press and media 11
| Date | Title | Description |
| 25.06.2025 | The Total Experience Score: A New Era in Brand and Customer Engagement | In the bustling marketplace of today, brands are not just names; they are experiences. Forrester's introduction of the Total Experience Score (TES) marks a pivotal shift in how companies measure their impact. This new metric combines brand ... |
| 24.06.2025 | MarTech Interview with Adit Abhyankar, CEO and co-founder of Breakthrough | Adit, please share your professional background and the journey that led you to co-found Breakthrough and eventually become the CEO. I have loved tech since the dotcom boom days in San Francisco. Breakthrough is my seventh startup – other t... |
| 27.09.2017 | Nielsen to Buy Visual IQ as Adtech Acquisition Spree Continues | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Nielsen has agreed to purchase Visual IQ in a move aimed at enhancing the research firm’s set of marketing tools and data-crunching capabilities. Terms of the deal, announced ... |
| 29.10.2016 | M&A roundup - week ending 10/29/16 | AT&T bought Time Warner; Groupon acquired LivingSocial; Google purchased Eyefluence The New York Times Company acquired product recommendation site The Wirecutter and its sibling, The Sweethome. No financial terms of the deal were discl... |
| 14.08.2014 | With $1.1M In Funding, Conversion Logic Announces Tools For Tracking Video Ads Across Devices | Two executives from marketing tech company Visual IQ are striking out on their own with a new startup, Conversion Logic, which promises to help advertisers track the effectiveness of their video campaigns across devices. As consumers engage... |
| 25.06.2012 | Visual IQ Raises $12M in Funding | Visual IQ, a Needham, MA-based cross channel marketing intelligence software provider, has raised $12m in funding. Backers include Volition Capital and existing investor Fog City Capital. In conjunction with the funding, Sean Cantwell and R... |
| 25.06.2012 | Visual IQ Nabs $12M Series B for Ad Optimization Software | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Needham, MA-based advertising software startup Visual IQ is revealing today that it has raised $12 million in Series B funding, just three months after CEO Manu Mathew told me... |
| 27.03.2012 | Ad Tech Startup Visual IQ Adding NY Presence, Eyes Funding Round | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Local startup Visual IQ‘s story begins with co-founder Manu Mathew’s frustrations as a marketer trying to understand how to best spend an advertising budget. He left his job m... |
| 23.08.2010 | Visual IQ Raises $3M from Fog City Capital | Visual IQ, a Needham, MA-based provider of provides software and services supporting marketing investment decisions, completed a $3m growth funding. The investment was made by Fog City Capital. The company plans to use this new capital to e... |
| 23.08.2010 | Visual IQ raises $3 million as interest grows for software-as-a-service | On-demand data-mining service provider Visual IQ is the latest player in software as a service to draw interest from investors, raising $3 million in funding from Fog City Capital on Monday. Others include RealPage, which offers Web-based s... |
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