| Date | Title | Description |
| 10.03.2026 | Digital Out-of-Home Advertising: Programmatic DOOH and Audience Measurement Evolution | Share
Share
Share
Share
Email
A commuter walking through London’s Waterloo station passes a digital billboard that shifts its creative in real time based on the weather outside, the time of day, and the anonymised demographic profile of the... |
| 08.03.2026 | Digital Out-of-Home Advertising: How Technology Is Transforming Outdoor Media | Share
Share
Share
Share
Email
At 7:43 on a wet Tuesday morning in central London, a digital billboard above a busy roundabout switches its creative within 200 milliseconds. The trigger is not a manual instruction from a campaign manager sit... |
| 29.10.2025 | StackAdapt launches DOOH planner with screen-level, guaranteed access | StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement introduces a map-first UI and a unified workflow that... |
| 21.05.2025 | Vistar Media Announces New Global Data Partnership with Spotzi | Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading glob... |
| 02.04.2025 | Placements.io and Vistar Media Partner to Expand In-Store Retail Media Capabilities | Placements.io logo
Placements.io and Vistar Media announce a partnership that integrates Placements.io’s AdSalesOS platform with Vistar’s ad server.
By combining Placements.io’s streamlined platform with Vistar’s DOOH capabilities, retailer... |
| 18.03.2025 | Hit Launches Global Large-Scale DOOH Sales Partnering with Vistar Media | Hit Co., Ltd., the leading outdoor advertising company in Japan, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). This agreement enables access to large-format ... |
| 19.02.2025 | Stingray Advertising & Vistar Media Launch In-Store Video Ads in Canada | Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has joined forces with Stingray Advertising to transform the in-store advertising landscape in Canada. By selecting Vistar’s platform, Stingray A... |
| 14.01.2025 | The New Wave of Acquisitions: Cengage and T-Mobile Expand Horizons | In the fast-paced world of technology and education, acquisitions are the lifeblood of innovation. Two recent deals stand out: Cengage Group's acquisition of Visible Body and T-Mobile's purchase of Vistar Media. These moves signal a shift i... |
| 13.01.2025 | T-Mobile to Acquire Vistar Media, for Approx. $600M | Bellevue, WA-based T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, a NYC-based provider of technology solutions for digital-out-of-home (DOOH) advertisements.
T-Mobile will pay approximately $600 mil... |
| 13.01.2025 | Cengage Group Acquires Visible Body | Cengage Group, a Boston, MA-based edtech company, acquired Visible Body, a company which specializes in interactive, 3D models and software for the sciences.
The amount of the deal was not disclosed.
This acquisition enhances Cengage Group’... |
| 12.12.2024 | Vistar Media sees notable growth in Asia-Pacific in 2024 | Vistar Media concludes 2024 with notable growth in the Asia-Pacific region, citing expansion efforts and strategic initiatives across various markets.
Vistar Media reports a 50% increase in its APAC team, growing from 22 to 33 employees to ... |
| 19.08.2024 | Vistar Media Surges in H1 2024 as OOH Market Continues Its Ascent | Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced significant U.S. growth and momentum in the first half of 2024 across several key metrics – most notably a 77% year-over-year jum... |
| 15.08.2024 | Vistar Media Surges in H1 2024 as OOH Market Continues Its Ascent | Out-of-home advertising leader demonstrates strong performance across key metrics
NEW YORK, Aug. 15, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced sig... |
| 16.07.2024 | Vistar Media expands Vistar Verify to Canada | Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, expands its Vistar Verify program for Canadian media owners and advertisers. The program, which launched in the U.S. in 2023, establishes a set o... |
| 02.05.2024 | Seedtag expands operations to Canada | Seedtag, the global leader in contextual advertising, announced that the company had expanded its operations into Canada with the appointment of Amanda Pui as that country’s National Sales Director.
In her new role, Pui will be responsible ... |
| 30.04.2024 | Vistar Media announced the acquisition of ADstruc | Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media.
“We live in a world powered by software, an... |
| 29.04.2024 | Lamar Advertising Company chooses Cortex to power US DOOH Network | Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected Vistar’s content manageme... |
| 21.06.2023 | Creativity is Reclaiming Its Time as the Defining Factor of Campaign Success | The “Old Spice Guy” has stood as a behemoth in creative advertising over the last 15 years. After being introduced as maybe one of the most absurd commercial executions back in 2010, the Man-Your-Man-Could-Smell-Like campaign went on to del... |
| 14.04.2023 | Vistar Media and Rain-X ClearView Partner for Weather Triggered DOOH Campaign | Innovative Campaign Utilizes the Latest in DOOH Technology to Drive Sales
Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced the completion of an innovative weather trigger-base... |
| 24.10.2022 | Advana Selects Vistar Media as Full Stack Technology Partner | NEW YORK (PRWEB) October 24, 2022
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced its full suite of digital signage technology will power Advana’s global network of point-of-sale screens... |
| 31.08.2022 | Vistar Media Launches in Indonesia, Malaysia, Philippines and Hong Kong S.A.R. | Both demand-side platform and supply-side platform now live in Southeast Asia markets with full audience targeting capabilities
SINGAPORE, Aug. 31, 2022 /PRNewswire/ -- Vistar Media, the leading global provider of software for digital signa... |
| 10.10.2021 | Now Launching: OpenRTB Support for Audio-Only Out-of-Home | Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side plat... |
| 03.10.2021 | The Trade Desk Expands Its Omnichannel DSP to AOOH | Mark B., Tech Times 03 October 2021, 03:10 am
Global tech company The Trade Desk has announced that it is expanding its omnichannel DSP to support Audio Out-of-Home (AOOH) through strategic partnerships with software company Vistar Media an... |
| 13.07.2021 | Vistar Media Raises $30M in Series B Funding | Vistar Media, a New York-based provider of programmatic technology for digital out-of-home, raised $30M in Series B funding.
Lamar Advertising Company made the minority equity investment. According to the terms of the deal, Lamar will gain ... |
| 12.07.2021 | Vistar Media Secures $30Million Series B Investment From Lamar Advertising Company | Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines
Vistar Media, the leading global provider of programmatic technology for digital out-of-home, announced a Series B funding round of $... |
| 12.07.2021 | Vistar Media : Secures $30M Series B Investment from Lamar Advertising Company | Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR).
The investment reflects Lamar and Vistar’s belief ... |
| 05.09.2018 | We’ve got the 4-1-1 on who’s going to be at Super Meetup Philly 2018 (so far) | It’s the Super Bowl of all meetups and we got the gossip on the who’s who who’ll be in attendance. And no, there will not be any greased-up poles to climb. Our list is getting long, but we still have room for you. Yes, you.
Stop by Uptown B... |
| 25.02.2017 | If Trump wants an easy policy win, he should focus on funding smart cities | Michael Provenzano Contributor
Michael Provenzano is CEO and co-founder of Vistar Media.
Two decades after social scientists coined the term “smart cities,” the dream of tech-enabled communities has yet to come to fruition. But Donald Trump... |
| 13.11.2014 | Real benefits of ‘beacons’ will calm consumers’ privacy fears, industry guys say | SAN FRANCISCO — Despite a recent surge of privacy concerns, beacons are powerful marketing tools that are rapidly becoming part of everyday life, said panelists at the Mobile First conference today.
An Oct. 6 Buzzfeed article about an outdo... |
| 13.11.2014 | Real benefits of ‘beacons’ will calm consumers’ privacy fears, industry guys say | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
SAN FRANCISCO — Despite a recent surge of privacy concerns, beacons are powerful marketing tools that are rapidly becoming part of ever... |
| 07.05.2014 | Vistar Media: why this NYC adtech startup’s tech team is based in Philly | The beginning of a startup is “a huge software problem,” as the cofounders of venture-backed adtech startup Vistar Media put it.
That’s why Mark Chadwick and Michael Provenzano wanted to hire engineers in a city they were comfortable in. Th... |
| 26.09.2013 | Eniac raises $12.9M seed-stage mobile fund | NY- and SF-based seek another 20 to 25 mobile startups to fund
Eniac Ventures raised its second fund, totalling $12.9 million. This after about nearly five years of investing out of a $1.6 million fund raised in 2009.
Eniac focuses solely o... |
| 05.08.2013 | Why Facebook’s video ads are destined to fail | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Jeremy Ozen is cofounder of Vistar Media.
I’m in ... |
| 13.03.2013 | Vistar Media raises $1.5M // SnipSnap wins an Appy Award [Startup Roundup] | Technically Philly’s Startup Roundup parses out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along... |
| 06.03.2013 | Vistar Media Closes $1.5M Seed Funding | Vistar Media, a NYC place-based media ad serving technology, closed a $1.5m seed funding.
The round was led by Valhalla Partners, with participation from Mercury Fund, ENIAC Ventures, Ben Franklin Technology Partners, etc.
Co-founded by Jer... |
| 05.03.2013 | Vistar Media Grabs $1.5M in Seed Round |
PHILADELPHIA, PA, Vistar Media has raised $1.5 million in seed funding led by Valhalla Partners, with participation from Mercury Fund and Ben Franklin Technology Partners.
>> Click here for more funding data on Vistar Media
>&g... |
| 05.03.2013 | Vistar Media Raises $1.5 Million To Bring Real-Time Bidding To Digital Out-Of-Home Ads | A new startup called Vistar Media is looking to change the digital out-of-home advertising market by making it more programmatic, more targetable, and more predictive. In other words, it’s hoping to make buying ads on displays outside the h... |
| 28.11.2012 | Benjamin Franklin Technology Partners: state-backed fund invests $1.5M in Philly-area startups | The state-backed Benjamin Franklin Technology Partners recently announced $1,535,000 in investments in eight Philly-region startups.
Find the whole list, with investment amounts and company descriptions from the release below.
Alencon Syste... |
| 03.07.2012 | SEPTA’s recycled energy program, backed by Benjamin Franklin Technology Partners, launches [VC Roundup] | MUST READS
Last week, SEPTA launched a cutting edge regenerative braking program, funded in part by Benjamin Franklin Technology Partners, that recycles trains’ kinetic energy, Product Design and Development reported. This project has recei... |
