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VideoAmp

http://videoamp.com/

The proliferation of streaming and digital media services has created the golden age of video entertainment with more premium TV content than ever before and we believe these experiences should be free or affordable to every human on the planet.

Making this accessible to everyone usually requires subsidies from the advertising industry to power an effective three-way value exchange between a publisher producing content, a consumer viewing it and an advertiser paying the publisher for the chance to connect with its audience.

While the ability to watch premium TV content on any device at any time is great for the consumer, the systems powering these services are fragmented, riddled with complexity and struggling to evolve in a changing privacy landscape. These systems are putting the entire ecosystem and three way value exchange at risk by providing an incomplete and siloed view of the audience that are responsible for advertising waste from inflated metrics, a decrease in publisher revenue opportunity from under representing their audiences and consumers stuck with suboptimal viewing experiences.

Today the industry standard tools are usually designed where connectivity and applications of consumer data sets often come with negative trade off for consumer privacy or security risks of leaking private data. We envision a world where this doesn't have to be the case - a world where consumer privacy, security, and governance are incorporated into the fabric of the codebase that interfaces with these systems to enable the necessary business use-cases that keep these viewing experiences free or affordable to everyone.

The mission of VideoAmp is to be the independent software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. Our platform provides measurement and optimization tools that unifies audiences across the disparate systems of traditional TV, streaming video and digital media. We are unlocking new value for those that currently operate within a siloed view of their audiences, creating efficiencies for the entire industry. We are transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.