Veylinx is the most realistic behavioral insights platform for confidently answering critical business questions during all stages of product innovation.
To reliably predict demand, Veylinx captures behavioral insights through a Nobel Prize-winning approach in which consumers have real skin in the game. This is a major advance from traditional market research practices that rely on what consumers say they would hypothetically buy.
Trusted by the world's most innovative consumer goods companies, including P&G, Unilever, Pepsico, Nestlé, General Mills, Reckitt and Kimberly-Clark.
To reliably predict demand, Veylinx captures behavioral insights through a Nobel Prize-winning approach in which consumers have real skin in the game. This is a major advance from traditional market research practices that rely on what consumers say they would hypothetically buy.
Trusted by the world's most innovative consumer goods companies, including P&G, Unilever, Pepsico, Nestlé, General Mills, Reckitt and Kimberly-Clark.
Location: Netherlands, North Holland, Amsterdam
Employees: 11-50
Total raised: $2M
Founded date: 2015
Investors 3
| Date | Name | Website |
| - | DFF Ventur... | dff.ventur... |
| - | Xdeck | xdeck.de |
| - | xdeck | xdeck.ac |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 18.02.2021 | Series A | $2M | - |
Mentions in press and media 6
| Date | Title | Description |
| 15.07.2025 | Concerned U.S. shoppers ready for natural colors in food and beverages | Concerned U.S. shoppers ready for natural colors in food and beverages Tue, Jul 15, 2025 11:45 CET Report this content CHICAGO, July 14, 2025 — More than 75% of American consumers are concerned or somewhat concerned about consuming food and... |
| 11.04.2023 | Startup Showcase: Veylinx – The Most Realistic Behavioral Insights Platform | If you’re looking for a reliable and accurate way to measure consumer demand for your products and services, then Veylinx might be the solution for you. Founded in Amsterdam in 2015, Veylinx is a behavioral insights platform that provides b... |
| 22.02.2023 | Groundbreaking Ad Study Reveals Super Bowl Commercials Do Drive Consumer Demand | A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised. The results show that 2023 Super Bowl advertising fueled a 6.4% increase in demand amon... |
| 19.02.2021 | Veylinx bags £1.4M, develops behavioural insights platform for businesses to propel innovation | Veylinx, the first and only behavioural insights platform that uses skin-in-the-game to predict consumer purchase behaviour, announces to have raised $2 million (£1.43 million) in a pre-Series A investment led by venture capital firm Dutch ... |
| 18.02.2021 | Amsterdam-based Veylinx uses Nobel Prize-winning approach to solve the problem of unreliable survey data; raises €1.6M | Amsterdam-based Veylinx started as an academic project in 2015. Anouar El Haji – its founder and CEO, was working on his PhD at the University of Amsterdam when one of his fellow researchers was trying to understand why a particular product... |
| 18.02.2021 | Veylinx Raises $2M in Pre-Series A Funding | Veylinx, an Amsterdam, The Netherlands-based behavioral insights platform that uses skin-in-the-game to predict consumer purchase behavior, raised $2m in pre-Series A funding. The round was led by Dutch Founders Fund, Hidde Hoogcarspel, Lau... |