Instead of having a large portion of their cash stuck in a security deposit and making their landlords rich by paying off their mortgage, our renters build their wealth as the real estate market appreciates and as their rental home generates income. Renters have control over the income their rental generates by paying rent on time and keeping property expenses low. At the end of their lease renters can use the wealth they've accumulated to purchase the home or cash out.
Location: United States, New York
Employees: 51-200
Total raised: $300M
Founded date: 2017
Investors 4
| Date | Name | Website |
| 12.02.2021 | Khosla Ven... | khoslavent... |
| - | ARKA Ventu... | arka.ventu... |
| - | Esalen Ven... | esalenvent... |
| - | Parker89 | parker89.c... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 19.11.2021 | Series B | $300M | - |
Mentions in press and media 4
| Date | Title | Description |
| 02.10.2022 | Renters are finally being rewarded for paying the bills on time with cash back, gift cards, and even boosted credit scores | The Up&Up user Alana Powers in front of her home in St. Louis. Up&Up This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Redeem now In the US, 44.2 million households rent; the median... |
| 23.12.2021 | Up & Up – Renting a House with a Buyout by Alexander Gornyi | The post was originally published in Russian on Startup of the Day. Alexander kindly agreed to republish what we think is of great value to our readers. The business of rent is simple and clear: you buy houses, you find people to rent them... |
| 19.11.2021 | Up&Up, Which Aims To Build Wealth For Renters, Surpasses $300 Million With Latest Funding Raise | Up&Up co-founders Benedict Wong, Basil Siddiqui, Michael Wong and Ryan Brown Up&Up |
| 30.11.2020 | This Startup Lets Renters Begin Earning Equity In Their Homes Immediately | For many Americans, buying a first home is simply not economically feasible. So they end up paying a significant portion of their salary in rent, which, in fact, accounts for about 45% of Millennials’ income, according to recent research. |