| Date | Title | Description |
| 20.12.2024 | The Future of Advertising: Innovation and AI Take Center Stage | In the fast-paced world of advertising, change is the only constant. Companies are racing to innovate, driven by the need to connect with consumers in more meaningful ways. Two recent developments illustrate this trend: the appointment of B... |
| 18.12.2024 | The New Frontier of AI Data Solutions: LXT and Clickworker Join Forces | In the fast-paced world of artificial intelligence, data is the lifeblood. Companies are racing to harness vast amounts of information to train their algorithms. The recent acquisition of Clickworker by LXT marks a significant shift in this... |
| 18.12.2024 | XR Extreme Reach Appoints Blair Robertson as Chief Product Officer | XR Extreme Reach, a global technology company, has named Blair Robertson as its new Chief Product Officer. With a proven track record of technology leadership and driving product innovation, Blair will focus on advancing XR’s global solutio... |
| 17.12.2024 | XR Extreme Reach Appoints Blair Robertson as Chief Product Officer | XR Extreme Reach, a global technology company, has named Blair Robertson as its new Chief Product Officer. With a proven track record of technology leadership and driving product innovation, Blair will focus on advancing XR’s global solutio... |
| 04.11.2024 | Navigating the Future of Digital Advertising: Innovations and Insights | The digital advertising landscape is a constantly shifting terrain. Companies are adapting, innovating, and evolving to meet the demands of a more privacy-conscious audience. Recent developments from Upwave and Mediavine illustrate this dyn... |
| 30.10.2024 | Upwave Announces Addition of Dan Robbins to its Advisory Program | Upwave, the leading analytics platform for brand advertising, today announces the appointment of Dan Robbins to its Advisory Program. Robbins, formerly the Vice President of Business Marketing & Partner Solutions at Roku, brings a wealt... |
| 06.04.2022 | DIGIT Deal Roundup | March 2022 | Funding and Investment Innovatium
Scottish renewable energy tech company Innovatium has secured over £900,000 in funding to enhance its pioneering new liquid air battery technology.
Led by Kelvin Capital alongside Scottish Enterprise, the i... |
| 18.03.2022 | DIGIT Deal Roundup | February 2022 | Funding and Investment FutureX
Business education and community platform FutureX will expand its Silicon Valley Scale programme after securing funding from the Scottish Government Tech Ecosystem Fund.
With the new funding, the group will be... |
| 03.03.2022 | Innovid Finalises Acquisition of Edinburgh’s TVSquared | The acquisition of Scottish technology company TVSquared by Innovid has been finalised.
The deal will see the New York-based company purchase TVSquared for $100 million in cash and 12.5 million in Innovid stock. At the time of writing, this... |
| 14.10.2021 | Industry-First Study on Converged TV Sheds Light on Need for New Currencies & Holistic Cross-Platform Measurement | TVSquared, the global leader in converged TV ad measurement and attribution, released a new report – “The State of Converged TV: A Look at Global Trends & Adoption” – in conjunction with third-party research firms, Dynata and Advertiser... |
| 13.10.2021 | The Fastest Growing Video Advertising Platform Is Now CTV | Marketers are expected to allocate more ad dollars to Connected TV as content and usage increase. ... [+] (Jack Dempsey/AP Images for LG Electronics)ASSOCIATED PRESS |
| 19.08.2021 | Daily AI Roundup: The 5 Coolest Things on Earth Today | AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-s... |
| 18.08.2021 | TVSquared Partners With Adimpact to Measure Reach, Frequency & Incremental Reach as Political Ad Spending Shifts to Streaming | AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022
TVSquared, the global leader in converged TV ad measurement and attribution, has partnered with AdImpact, a leading provider of ad intelligence data f... |
| 06.08.2021 | Flashtalking Partners With TVSquared for Incremental Reach on Converged TV Campaigns | Advertisers Globally Can Measure Audience Overlap of CTV and Linear Campaigns and Leverage Insights to Extend Reach
Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative messaging and unif... |
| 30.03.2021 | AdTech Leaders Unite To Measure The Ad Council & COVID Collaborative’s COVID-19 Vaccine Education Initiative – The Largest PSA Campaign In U.S. History | A collective of TV measurement leaders has joined forces to quantify the effectiveness of the Ad Council and COVID Collaborative’s “It’s Up to You” COVID-19 Vaccine Education Initiative – the largest PSA campaign in U.S. history. Together, ... |
| 27.03.2021 | SpotX Integrates TVSquared For Transparent, Real-Time, Global CTV Measurement & Attribution | TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, a... |
| 15.03.2021 | A lack of transparency creates a ‘breeding ground of insecurity,’ according to one tech CEO | TVSquared CEO Calum Smeaton. Courtesy of TVSquared
Employees want their organizations to be transparent, and that’s especially true during a crisis.
TVSquared CEO Calum Smeaton has centered his leadership around transparency, and it’s paid ... |
| 15.03.2021 | A lack of transparency creates a 'breeding ground of insecurity,' according to one tech CEO | TVSquared CEO Calum Smeaton. Courtesy of TVSquared
Employees want their organizations to be transparent, and that's especially true during a crisis.
TVSquared CEO Calum Smeaton has centered his leadership around transparency, and it's paid ... |
| 18.02.2021 | TVSquared Teams Up With Experian To Power TV Ad Measurement & Deliver Audience Insights At Scale | TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVS... |
| 02.02.2021 | TVSquared ADvantage XP First To Bring Standardized, Cross-Platform Measurement & Outcomes To TV | TVSquared announced today the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform measurement across channels, platforms, devices and identity partners. With trusted, independent ... |
| 07.12.2020 | From The Experts: Media And Advertising In 2021 | The short-lived Quibi was one of the casualties of the pandemic ridden 2020, nonetheless many media ... [+] experts expects 2021 to be banner year for connected TV devices and streaming video. Photographer: David Paul Morris/Bloomberg© 2020... |
| 22.05.2020 | Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape | The Netflix Inc. true crime documentary miniseries Tiger King became popular with quarantined ... [+] viewers during the COVID-19 pandemic. How will media, advertising and consumer behavior change post-pandemic? We asked some experts. Photo... |
| 06.11.2018 | Turing Fest Announces Finalists for Scottish Tech Startup Awards | Turing Fest has revealed the finalists for the inaugural Scottish Tech Startup Awards on 29th November.
The Scottish Tech Startup Awards is a newly launched event, which will highlight and celebrate individuals and companies leading the way... |
| 02.07.2018 | DIGIT Movers and Shakers JUNE 2018 | Recruitment Sopra Steria
Sopra Steria Scotland has announced that its Scottish regional director Alison McLaughlin is being seconded to the Scottish government to help realise its digital transformation ambitions.
Stepping up to take the re... |
| 04.05.2018 | DIGIT Deal Roundup: April 2018 | CityFibre
CityFibre, the fibre-optics infrastructure company which is currently building networks across Scotland has agreed to a £538 million takeover. Antin Infrastructure Fund partnered with Goldman Sach’s-backed West Street Infrastructu... |
| 10.04.2018 | Term Sheet — Tuesday, April 10 | BIKE SHARING WARS
The bike-sharing war is roaring in the United States following its explosive popularity in China and Europe.
Paid Content You can't secure what you can't see From ExtraHop
Jump became the first stationless bicycle service ... |
| 09.04.2018 | TVSquared Raises $8 Million | EDINBURGH, United Kingdom & NEW YORK--(BUSINESS WIRE)--TVSquared, the gold standard for TV performance analytics and optimization, raised another $8 million in funding to support and accelerate its market expansion. To date, equity fund... |
| 09.04.2018 | TVSquared Raises $8 Million New Funding | TVSquared, the TV analytics and optimization has raised $8 million in funding to accelerate its market expansion. The latest round was led by private equity partnership, West Coast Capital, and supported by existing investors, including the... |
| 09.04.2018 | TVSquared Raises $8M in Funding | TVSquared, an Edinburgh, Scotland, UK-, NYC- and Los Angeles, CA-based global TV performance analytics provider, raised $8M in funding.
The round, which brings total funding to more than $21m, was led by West Coast Capital, and existing inv... |
| 28.02.2018 | Clarity, Collaboration, Communication and Customers: Digital Transformation 2018 | DIGIT’s 2018 Digital Transformation conference took place yesterday. Despite dire weather warnings, the morning proved to be bright and welcoming (if a little chilly). Nearly 300 delegates arrived at Edinburgh’s Dynamic Earth to hear from a... |
| 31.01.2018 | Applications Open for Scottish EDGE Competition | Applications for Scottish EDGE, the UK’s largest business funding competition, open today. Last year saw a total of 240 applications and organisers are hoping for even more this year.
Funding prizes will be awarded at a full day of final pi... |
| 15.11.2017 | Edinburgh’s TVSquared Acquires Munich-Based wywy | Like it or lump it, TV advertising is big business. £5 billion in 2016 big. With this amount of money being spent on a single marketing channel, it’s no wonder that TV attribution – the study of analytical data alongside TV spot times – is ... |
| 09.05.2017 | Two Scottish Companies Hit The Tech North Top 100 | TV Squared hit the number 2 spot, with growth of 163%. While restaurant booking service ResDiary reached number 16, with 76% growth.
Edinburgh-based TVSquared uses data analysis to measure and improve the efficiency of TV advertising. In ea... |
| 21.02.2017 | Term Sheet — Tuesday, February 21 | “HIGH REGARD”
Welcome back from the long weekend, those of you who had yesterday off. Lots to catch up on:
Paid Content What you need to know about growing cyberattacks From ExtraHop
Last month’s political stumble pales in comparison to the... |
| 20.02.2017 | Scottish startup TVSquared raises $6.5 million to help brands optimize their TV ad spending | TVSquared, a Scottish startup that specializes in measuring the impact of TV ad campaigns, has announced a $6.5 million funding round from West Coast Capital and Scottish Investment Bank. This takes the company’s total funding to almost $10... |
| 20.02.2017 | TVSquared Raises $6.5M in Funding | TVSquared, an Edinburgh, Scotland, UK-based TV measurement and optimization platform provider, raised an additional $6.5m in funding.
The round was led by West Coast Capital, with matched funding from the Scottish Investment Bank (SIB), Sco... |
| 20.02.2017 | Scottish ad analytics company TVSquared secures $6.5 million to help optimize even more TV ads | TVSquared, an Edinburgh-based company which offers measurement and optimization of TV ads, has raised an additional $6.5 million. The round was led by West Coast Capital, with matched funding from the Scottish Investment Bank (SIB), Scottis... |
| 20.02.2017 | TV advertising guru TVSquared secures £5.2m in latest fundraising round | |
| 20.02.2017 | Scottish startup TVSquared raises $6.5 million to help brands optimize their TV ad spending | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
TVSquared, a Scottish startup that specializes in... |
| 20.02.2017 | TVSquared Raises $6.5 Million More | EDINBURGH, Scotland & NEW YORK--(BUSINESS WIRE)--TVSquared has raised an additional $6.5 million, as the demand for TV measurement and optimization grows within the $202 billion TV ad industry. The round was led by West Coast Capital, w... |
| 20.02.2017 | Scottish ad analytics firm TVSquared raises $6.5 million | Scottish adtech company TVSquared has raised an additional $6.5 million, following a $3 million round in August. The investment came from West Coast Capital, with matched funding from the Scottish Investment Bank (SIB), Scottish Enterprise’... |
| 10.08.2016 | TVSquared Raises $3M Funding | TVSquared has closed a $3 million investment round from both existing and new investors, including private equity fund West Coast Capital. This latest round brings the total raised to date by the global business to $5.5 million.
TVSquared's... |
| 10.08.2016 | TVSquared Raises $3M Funding | TVSquared has closed a $3 million investment round from both existing and new investors, including private equity fund West Coast Capital. This latest round brings the total raised to date by the global business to $5.5 million.
TVSquared's... |
| 09.08.2016 | TVSquared Closes $3M Funding Round | TVSquared, an Edinburgh, UK-based campaign measurement and optimization platform for the TV advertising industry, closed a $3m funding round.
Backers included private equity fund West Coast Capital and other existing and new investors.
The ... |
| - | Мнение: Почему маркетинговые бюджеты из диджитал уйдут обратно в ТВ? | Мнение: Почему маркетинговые бюджеты из диджитал уйдут обратно в ТВ?
08 Мая, 2017, 11:00
Константин Миска
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Недавно Google объявила о том, что платформа DoubleClick Bid Manager позволит брендам запускать ТВ-рекламу. Это откроет доступ... |
| - | NBCU's advertisers are moving beyond TV measurement giant Nielsen. Here are 6 companies that offer new ways of measuring TV viewership. | Al Roker. Nathan Congleton/NBC/NBCU Photo Bank via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
NBCUniversal says that advertisers are moving away from traditional ways of... |
