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True&Co

http://trueandco.com/

Last activity: 21.05.2025

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Categories: BrandClothingE-commerceHomeMarketplaceOnlinePersonalProviderShippingShop

Welcome to our Facebook community! Please hang out with us and connect with other True women. Share stories, get advice, have fun!

We do check messages, respond to questions, and listen to feedback on the wall so stop by and say Hi anytime. We want this to be a happy place -therefore, spam, profanity, derogatory comments, and links to other websites will be removed.

Have suggestions to help us improve the True&Co. experience? We want to hear from you! Post, tweet, email support@trueandco.com or call 1-888-968-TRUE. Our specialists are available Mon-Fri 10am-5pm PT.

Check out what our customers have to say about our service on our reviews page! https://trueandco.com/reviews

XO,
The Girls at True&Co.

Likes

407.42K

Website visits

86.5K /mo.

Mentions

Location: United States, New York

Employees: 11-50

Total raised: $6M

Founded date: 2011

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Instagram

Investors 7

Date	Name	Website
-	Western Te...	westerntec...
-	FundersClu...	fundersclu...
19.05.2020	GREAT OAKS...	greatoaksv...
-	Great Oaks...	great-oaks...
-	Cowboy Ven...	cowboy.vc
25.06.2020	Cota Capit...	cotacapita...
-	StartX	startx.com

Funding Rounds 2

Date	Series	Amount	Investors
08.10.2013	-	$4M	-
30.05.2012	Seed	$2M	-

Mentions in press and media 28

Date	Title	Description
22.05.2025	Aarthi Ramamurthy Launches Schema Ventures: A New Dawn for Early-Stage Startups	Aarthi Ramamurthy is a name to watch. The former tech executive has stepped into the spotlight with the launch of Schema Ventures, a venture capital firm aimed at nurturing early-stage startups. With a target fund of $20 million, Ramamurthy...
21.05.2025	Former Meta, Microsoft exec Aarthi Ramamurthy’s Schema Ventures floats debut VC fund	Aarthi Ramamurthy, general partner, Schema Ventures Schema Ventures, a venture capital firm founded by Aarthi Ramamurthy, has unveiled its debut fund to back early-stage startups. The US-based VC firm's maiden fund will have a target corpus...
07.07.2020	A lingerie startup used feedback from 6 million people to make the perfect wireless bra — and it works for larger cup sizes, too	Reviews Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. Style A lingerie startup used feedback from 6 million people to make the perfect wireless bra — and it works for larger cup si...
16.03.2017	Bra startup True&Co sold to Calvin Klein owner PVH	True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold. Phillips Van Heusen (PVH), owner of Calvin Klein, Tom...
02.02.2016	ThirdLove Raises $8M To Take On The Lingerie World With A Phone-Based Fitting App	Of the many categories of products that are hard to buy online, one of the most challenging is underwear — and specifically bras. Even at the best of times — when you are physically in a store with a veritable sea of bras at your disposal t...
02.02.2016	A Bra Company That Uses Smartphones to Find the Right Fit Just Raised $8 Million	February 2, 2016 3 min read Opinions expressed by Entrepreneur contributors are their own. Disrupting the lingerie industry has become a full-figured business. Over the past couple of years, a fleet of startups, including Adore Me and True&...
06.07.2015	16 Women Founders Making Moves in Tech	When Marissa Meyer took over as Yahoo‘s CEO, the tech industry and media praised it a win: the end of the glass ceiling. In reality, there is still an outrageous shortage of women entering the technology sector, particularly software engine...
12.09.2014	Lingerie shopping with… Michelle Lam	On a recent Friday afternoon, Michelle Lam, the founder of True & Co., an online emporium of underthings, strode through a San Francisco Victoria’s Secret and stopped behind a mannequin wearing a houndstooth printed g-string. “This is i...
11.06.2014	500K Women Gave Up Their Boob Data To Build This Bra	True&Co, the e-commerce startup that aims to bring us the perfect fitting bra, took data from a million boobs to build its own line of intimates — in an effort to truly support your bust. The company, which formally launched back in 201...
03.04.2014	Lumoid Wants To Rent You A Camera Now, And Everything Later	Aarthi Ramamurthy is standing outside of her building talking to her first paying customer, and she’s about to make a product decision. She’s shipped him a camera across country overnight on a rental program, and he’s so in love with it tha...
31.03.2014	Inside Jobs: How True & Co.’s Head Of UX Blends Psychology With Technology	The technology industry today has job titles that you don’t really find anywhere else. User experience, or “UX”, is one of them. It seems like every tech company is hiring in “UX design” and “UX research”, but it’s hard for outsiders to kno...
15.12.2013	Metail, The UK Virtual Fitting Room Startup, Raises Further £2.6M As It Stretches London’s Tech City	Metail, the UK-based virtual fitting room startup, has raised £2.6 million in “growth funding”, as it gets ready to move into a new 6,000 square foot converted warehouse on the periphery of “Tech City” in East London. The new investment — i...
07.11.2013	Backed By $5.6M From NEA, a16z And More, ThirdLove Launches iOS App That Uses Selfies To Find The Best Bra For You	ThirdLove — the first brand to come out of the longtime-stealth, well-backed MeCommerce group — entered the world with a bang earlier this year with a promise of a new app that uses smartphone data, by way of two selfie photos of the custom...
08.10.2013	Funding Daily: Ghost Town	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! This funding daily comes to you from Washington, ...
08.10.2013	Funding Daily: Ghost Town	This funding daily comes to you from Washington, D.C., a city that feels eerily quiet with the government shutdown. The impact of the shutdown is felt across the world and in multiple — and unexpected — areas of our lives. As a tech reporte...
08.10.2013	No more measuring tape! True&Co raises $4M to help you find the ideal bra	Are you constantly pulling at your bra straps? Feel uncomfortable wearing tight-fitting tops? Roughly 80 percent of women are wearing the wrong-size bra, according to recent studies. That’s a potentially huge market for True&Co, a compa...
08.10.2013	True&Co Raises Another $4 Million To Help You Find The Perfect Bra	E-commerce company True&Co launched last year to apply a bit of personalization and technology to aid women in their searches for new bras. The company just raised a little bit more funding to invest more in its algorithm for matching c...
14.08.2013	Need a better fitting bra? ThirdLove is an app for that	All boobs are not created equal. Thirdlove announced today that it has raised $5.6 million led by venture capital heavyweights New Enterprise Associates and Andreessen Horowitz to launch a lingerie brand and corresponding mobile app. ThirdL...
14.08.2013	Need a better fitting bra? ThirdLove is an app for that	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. All boobs are not created equal. Thirdlove announced today that it has raised $5.6 million led by venture capital heavyweights New Ente...
04.04.2013	Myntra Buys Fitiquette, A Disrupt Finalist With A Virtual Fitting Room, As India’s Online Fashion Market Heats Up	Fitiquette, a developer of virtual fitting room technology and a TC Disrupt finalist from September 2012, has been acquired by Myntra, one of the big fashion and lifestyle e-commerce companies in India. Myntra plans to put San-Francisco-bas...
01.04.2013	April Fools 2013: The Ultimate Round-Up	Happy April First, errybody! Yes, that’s right, we’ve reached that special, inimitable time of year. April Fools Day 2013. At TechCrunch, we have a long history of taking April Fools seriously. Deadly, deadly seriously. So, we’ve taken it u...
05.11.2012	Metail, The Virtual Fitting Room You’ve Probably Never Heard Of, Partners With Warehouse, Shop Direct, Following Tesco Trial	Likened to a space race, there are a whole bunch of startups trying to solve the problem of how to ‘try on’ clothes online. And for the online fashion industry, it’s a big problem, too. The inability to see if a garment actually fits before...
10.09.2012	Fitiquette: Online Clothing Measurement Never Looked So Good	If clothes make the man, you might say that the equivalent for fashion e-commerce sites is that they are made (and broken) by how well they can sell you clothes. Fitiquette, launching today at TechCrunch Disrupt in San Francisco, is a compa...
05.06.2012	First Round Capital behind early rounds in ThreadFlip, True&Co and Civitas Learning [VC Roundup]	Welcome to the VC Roundup, where we’ll parse through venture capital news related to Philadelphia-based private equity firms and the companies they fund. Subscribe to the roundup as an email newsletter. If you have any VC-related news to pa...
30.05.2012	Staying abreast of the latest bra tech at D10	Perhaps misunderstanding what the D in All Things D stands for, online bra-shopping helper True&Co is demoing its product at the annual D10 conference in Rancho Palos Verdes, Calif. today. As seen at the opening of every infomercial eve...
30.05.2012	True&Co personalizes online bra shopping, raises $2M	The site finds the perfect bra for your unique body type When my sister worked at Victoria’s Secret, she took her job way too seriously and was quite vocal about the necessity of getting fitted for the right bra—like if you didn’t, your bre...
30.05.2012	True&Co Takes $2M Seed Funding From First Round, SoftTech, Others To Shake Up The Bra Industry	The women’s liberation movement once taught ladies to cast off their bras in solidarity and empowerment; now a new startup, founded by two women, is inverting that formula to make sure that when you put it back on, that bra fits like a glov...
-	Female Founders: A Growing Force	The data don't lie: startups with women founders fare better than those without them. A First Round Capital study of its own investments showed that companies with a female founder performed 63% better than investments with all-male foundin...

True&Co

Investors 7

Funding Rounds 2

Mentions in press and media 28

Reviews 0