Trove allows brands to manage returns, unsold inventory, and trade-ins. The platform combines reverse logistics together with apparel-specific functionality (e.g. pricing, routing, item identification, etc.) to serve brands in a capital-light way. Trove serves market leaders across North America and runs some of the most prolific branded resale programs in operation today.
Location: United States, California, Brisbane
Employees: 11-50
Total raised: $107.5M
Founded date: 2013
Investors 3
| Date | Name | Website |
| 04.12.2023 | ArcTern Ve... | arcternven... |
| - | Capital On... | capitalone... |
| 11.07.2025 | Revolution | revolution... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 10.08.2023 | Series E | $30M | G2VP |
| 26.08.2021 | Series D | $77.5M | - |
Mentions in press and media 9
| Date | Title | Description |
| 10.07.2025 | Dubai to debut restaurant operated by an AI chef | Previous Chef Khimraj Nepali discusses a recipe with AI Chef "Aiman", in Dubai, United Arab Emirates, July 8, 2025. REUTERS/Rula Rouhana Chef Khimraj Nepali prepares a dish using the recipe from "Aiman", the AI Chef, at ... |
| 05.11.2023 | The circular economy promises to remake retail. Why is it so hard to trust? | Thrifting is back, though this time it has a tech spin on it. An entirely new generation has discovered the pleasures of digging through other people’s discarded clothes in the hopes of finding the perfect piece. Hoping to cash in on the tr... |
| 10.08.2023 | Trove Raises $30M in Series E Funding | Trove, a Brisbane, CA-based company which specializes in branded resale and trade-in for brands and retailers, raised $30M in Series E funding. The round, which brought the total amount to $150M, was led by Wellington Management and ArcTern... |
| 07.04.2023 | VCs to recommerce startups: Let’s pop some tags | Brian Schwarzbach Contributor Brian Schwarzbach is an SF-based investor with Cathay Innovation, a global venture capital firm investing across North America, Europe, Asia and Africa. He focuses on early-stage investments in commerce, market... |
| 26.08.2021 | Trove Raises $77.5M in Series D Funding | Trove, a Brisbane CA-based branded recommerce company, raised $77.5M in Series D funding. The round, which brought Trove’s total funding to date to $122.5m, was led by G2 Venture Partners with participation from Bank of Montreal, Capital On... |
| 16.07.2018 | Why Michigan is the Midwest’s Most Improved Startup Community | PitchBook’s recent report on the 3 critical factors for a strong venture ecosystem — density, resources, and talent — led me on a quest to find where, beyond the typical major cities discussed in the venture world, we see these factors crys... |
| 27.03.2015 | Woman falls for real estate scam on Trulia | A woman from Middletown, Connecticut fell victim to an Internet scam on Trulia’s (TRLA) real estate website after sending $500 to a person she thought was the owner of the rental home, a Trove article explained. Lisa Garcia, who is a mother... |
| 22.01.2014 | After WaPo Sale, Graham Holdings Relaunches Its Flipboard Competitor Trove | A few years back, the Labs group of The Washington Post Co. debuted Trove, a personalized, social news site and aggregator that relied heavily on Facebook for curation. But of course, the company’s flagship newspaper WaPo was sold to Jeff B... |
| 20.04.2011 | The Washington Post Launches Trove, A Personalized Social News Site | The Washington Post Company this morning debuted its free, personalized, social news site and aggregator Trove in public beta. First reported to be in the works and nearing launch by The Wall Street Journal in February 2011, Trove aggregate... |