TradePending’s mission is “simple automotive”, bringing dealers and consumers together across North America. We ingest over 8 million listings daily to build cutting-edge products, making TradePending the industry leader in data-powered lead generation and transparency.
Your customers want to know what their trade is worth. SNAP, the disruptive trade-in tool, brings transparency, elegant data visualizations, powerful mobile usability, and 300% more leads than competing solutions.
The Buying Platform empowers dealers to customize the trade-in process to match their strategy, while increasing website conversion, and providing consumers with more accurate and transparent data about their vehicle.
Superlatives, launched in 2019, significantly improves how dealers merchandise their inventory. We automatically highlight key characteristics about a dealer’s inventory with digital badges to increase urgency, get people off the couch, and create conversations around features instead of price.
The SNAP API provides industry partners the ability to ingest our proprietary market data to power their own products and services. With one simple integration, instantly tap into our nationwide dataset of real-time automotive listing data.
Your customers want to know what their trade is worth. SNAP, the disruptive trade-in tool, brings transparency, elegant data visualizations, powerful mobile usability, and 300% more leads than competing solutions.
The Buying Platform empowers dealers to customize the trade-in process to match their strategy, while increasing website conversion, and providing consumers with more accurate and transparent data about their vehicle.
Superlatives, launched in 2019, significantly improves how dealers merchandise their inventory. We automatically highlight key characteristics about a dealer’s inventory with digital badges to increase urgency, get people off the couch, and create conversations around features instead of price.
The SNAP API provides industry partners the ability to ingest our proprietary market data to power their own products and services. With one simple integration, instantly tap into our nationwide dataset of real-time automotive listing data.
Location: United States, North Carolina, Carrboro
Employees: 51-200
Phone: +1 919-249-8795
Founded date: 2014
Investors 2
| Date | Name | Website |
| - | Stellus Ca... | stelluscap... |
| - | The CapStr... | capstreet.... |
Mentions in press and media 9
| Date | Title | Description |
| 13.06.2025 | New TradePending, Authenticom Deal Automates Customer Retention | TradePending, a sales and service enablement software platform for car dealerships, today announced a strategic partnership with Authenticom, an automotive data management platform. The partnership integrates Authenticom’s data syndication ... |
| 09.01.2025 | AutoTech Investments Hosts High-Powered Breakfast at NADA 2025 on January 24th, 2025 | The Ultimate Forum for Investors, Automotive Technology, Dealers & Manufacturers January 24th, 2025 Thank you to our event sponsors AutoTech Investments (ATI) is an exclusive high-impact event dedicated to the connection between automot... |
| 17.08.2023 | TradePending Acquires Snapcell | TradePending, a Chapel Hill, NC-based provider of a sales enablement and consumer experience software platform for car dealerships, acquired Snapcell, a SaaS automotive video marketing platform that helps car dealerships build trust and imp... |
| 21.06.2023 | Toyota’s SmartPath Partners with TradePending to Deliver Trade-In Valuations | CHAPEL HILL, N.C. (PRWEB) June 21, 2023 TradePending, a leading provider of real-time automotive valuation data, is proud to announce a new offering to Toyota SmartPath and Lexus Monogram dealers. This new functionality enables customers to... |
| 10.05.2023 | TradePending's Newest Product AutoBio “Customer First” Sales Enablement | “We’re working hard to get our sales team operating at the highest levels again. AutoBio will be a key part of this process.” - Rebecca Balonier, Internet Director at Volkswagen of Elgin. CHAPEL HILL, N.C. (PRWEB) May 10, 2023 Aptly named, ... |
| 11.10.2021 | Imagine Autos Selects TradePending API for Innovative Vehicle Merchandising | CHAPEL HILL, N.C. (PRWEB) October 11, 2021 Imagine Autos built the next generation of 3rd-party vehicle shopping websites, showcasing a dealer’s inventory nationwide to the TikTok generation. They’re now one of the web’s largest vehicle inv... |
| 24.08.2021 | Carpraze Selects the TradePending API for Trade-In Valuations | TradePending has one of the best valuation methodologies available in the market, and their API makes it easy to bring that data into our products CHAPEL HILL, N.C. (PRWEB) August 24, 2021 Carpraze helps dealers acquire more inventory acros... |
| 18.08.2021 | TradePending Appoints Ron Frey and David Metter to Board | CHAPEL HILL, N.C. (PRWEB) August 18, 2021 The new directors bring extensive automotive experience across multiple disciplines, both from the retail and vendor sides of the business. TradePending CEO Brice Englert adds, “Ron and David are bo... |
| 28.06.2021 | TradePending Appoints New CFO and Product Director | CHAPEL HILL, N.C. (PRWEB) June 28, 2021 TradePending, a leading provider of vehicle valuation and merchandising software to car dealerships, announces the appointment of two senior executives. Tom Parker joins as Chief Financial Officer, wi... |