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Tractive

http://www.tractive.com/

Last activity: 16.02.2026

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Categories: HardwareInformationLifeMobileOnlinePetProductSecuritySupplyWearables

Tractive was founded in 2012 in Pasching, Austria, by a group of paw-ssionate entrepreneurs with the aim of creating a safer environment for the millions of pets around the world. By leveraging the latest technologies, Tractive develops pet wearables, apps and online services; providing pet owners and pet lovers alike with more happiness, security, and peace of mind with their beloved four-legged friends. Behind Tractive stands a dedicated, dynamic and experienced international team that is always striving to find new and innovative ways to satisfy and delight its customers and users.

Tractive’s mission is to strengthen the bond between pets and their owners by leveraging technology to ensure a healthier, longer and safer life together.

Top 6 benefits of being our “paw”some employee:
- Flat hierarchies with honest and quick feedback
- The chance to work with the latest technologies and tools
- Creative freedom and autonomous working fields
- A multicultural work environment and excellent team spirit
- Flexitime and regular team events like running, yoga classes, team breakfast, etc.
- Excellent connection to the local public transport system as well as a company parking area

If you're a high achiever with talent, eager to learn and ready to get into new challenges, then you've found the right place! Check out our opportunities at https://tractive.com/gen/hr/jobs

Get to know the Tractive team at https://tractive.com/gen/hr/team and take a look at our @Tractive blog (https://tractive.com/blog/en/category/tractive-en#categories). It will give you an insight of our everyday work life!

Follow us:
Facebook: https://www.facebook.com/TractiveCompany
Instagram: www.instagram.com/tractive
Pinterest: https://www.pinterest.com/tractive/
Kununu: https://www.kununu.com/at/tractive2
Glassdoor: https://www.glassdoor.co.uk

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Mentions

Location: Austria, Upper Austria, Wagram

Employees: 201-500

Total raised: $35M

Founded date: 2012

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Investors 1

Date	Name	Website
-	Guidepost ...	guidepostg...

Funding Rounds 1

Date	Series	Amount	Investors
26.05.2021	-	$35M	-

Mentions in press and media 35

Date	Title	Description
16.02.2026	Lassie: $75 Million Series C Raised For Prevention-First Pet Insurer	Stockholm-based pet insurance platform Lassie has raised $75 million in Series C funding as it positions itself to lead Europe’s evolving pet care and insurance market. The round is one of the largest European insurtech financings of the pa...
15.02.2026	Lassie Unleashes $75M for European Pet Care Domination	Lassie, the innovative Stockholm-based pet insurer, has closed a substantial $75 million Series C funding round. This significant capital injection propels its ambitious European expansion strategy. The company champions a prevention-first ...
12.02.2026	Lassie closes $75M to scale pet care services across Europe	Stockholm-based Lassie, a prevention-focused pet insurer, has raised $75 million in Series C funding to support its expansion across Europe’s pet care and insurance market. The round included participation from Balderton Capital, Felix Capi...
12.02.2026	Stockholm-based prevention-first pet InsurTech Lassie fetches €63.2 million in Series C funding	Lassie, a Stockholm-based prevention-first pet insurer, today announced that it has raised €63.2 million ($75 million) in Series C funding to double down on AI, expand across Europe, and scale faster. The round included participation from B...
13.10.2025	Austria’s Quivo secures €5.2 million to expand its streamlined e-commerce logistics to the Gulf Region	Quivo, a Wien-based technology and logistics scale-up, has secured a €5.2 million strategic investment from Qatar’s leading logistics provider GWC, marking the beginning of a joint expansion into the Gulf region. The capital injection will ...
01.08.2025	TalkTalk bags £100M, Klarna granted UK EMI licence, and European DIGITAL SME Alliance slams EU–US trade deal	This week we tracked more than 50 tech funding deals worth over €967 million, and over 20 exits, M&A transactions, rumours, and related news stories across Europe. In addition to this week's top financials, we've also indexed the most i...
31.07.2025	European Tech Powers Up: Strategic Investments and Mergers Reshape Key Sectors	European startups secure significant funding across vital sectors. German RegTech Certivity landed €13.3 million for its AI-driven compliance software. DefenseTech ARX Robotics added €11 million for autonomous ground vehicles. GreenTech 1Ko...
30.07.2025	+++ Soonicorn +++ n8n +++ Almaz Capital +++ b2venture +++ Mathias Ockenfels +++ PropTech +++ TPG +++	Was gibt’s Neues? In unserem #StartupTicker liefern wir eine kompakte Übersicht über die wichtigsten Startup-Nachrichten des Tages (Mittwoch, 30. Juli). #STARTUPLAND SAVE THE DATE: Am 5. November findet unsere zweite STARTUPLAND statt. Es e...
29.07.2025	Certivity sammelt 13,3 Millionen ein – ARX Robotics bekommt 11 Millionen – Tractive kauft Whistle	Im #DealMonitor für den 29. Juli werfen wir einen Blick auf die wichtigsten, spannendsten und interessantesten Investments und Exits des Tages in der DACH-Region. Alle Deals der Vortage gibt es im großen und übersichtlichen #DealMonitor-Arc...
21.06.2025	One Tech Tip: No more lost cats and dogs. Use tech to track your pet	There are many products on the market. Tractive, Jiobit and Pawfit are among brands that offer trackers for both dogs and cats. Devices for the latter are generally smaller and lighter. An Apple Air Tag and a Chipolo Bluetooth tracker are s...
20.06.2025	+++ Autodoc +++ Utopian Founders +++ Tractive +++ Cycle +++ Solaris +++	Was gibt’s Neues? In unserem #StartupTicker liefern wir eine kompakte Übersicht über die wichtigsten Startup-Nachrichten des Tages (Freitag, 20. Juni). #STARTUPLAND SAVE THE DATE: Am 5. November findet unsere zweite STARTUPLAND statt. Es er...
05.05.2025	These startups are drawing investor interest amid a growing tribe of pet parents	-
30.01.2025	EU-Startups Podcast \| Episode 103: Michael Hurnaus, CEO of Tractive	In this episode of the EU-Startups Podcast, we catch up with Michael Hurnaus, CEO of Tractive, an Austria-based company behind a leading GPS tracker for pets that recently achieved $100 million ARR. Michael discusses the journey of building...
10.09.2024	From Concept to Company: Q&A with Pete Clifford, founder of Karri Discover Pete Clifford's company Karri, a startup developing a smart walkie-talkie for children, transforming how they stay connec...	Entrepreneur UK talks to Clifford about the need for a child-friendly communication device, the importance of having a co-founder, and securing initial funding through personal connections. By Patricia Cullen What inspired you to start your...
17.10.2023	Every Dog Owner Needs This Pet GPS Tracker	Eryka S, Tech Times 17 October 2023, 08:10 am (Photo: Tractive) Because dogs can be adventurous and explorative, a pet GPS tracker can help you ensure that you always know where your dog wanders off. A dog GPS tracker will particularly help...
17.10.2023	Tractive Cat MINI Review: Follow Your Cat's Every Move With This Tiny GPS Tracker	Shermaine Capuli, Tech Times 17 October 2023, 08:10 am (Photo: Tractive) Unlocking Your Cat's Mysteries Do you often wonder about your cat's adventures? Do you feel uneasy when they're out of sight? Worry no more! Let us introduce you to yo...
17.10.2023	Why You Shouldn't Use AirTag Dog Collar to Track Your Pets	Eryka S, Tech Times 17 October 2023, 08:10 am (Photo: Tractive) Many pet owners use an AirTag dog collar to monitor their fur babies. However, Airtag for dogs is actually not a safe device. It is unfit to keep an eye on your pooches. Instea...
07.03.2023	8 pet trackers in Singapore to prevent your furry friends from going missing	When pets go missing, a quick Google search suggests alerting the Animal Response Centre (ARC) and the Society for the Prevention of Cruelty to Animals (SPCA), before plastering notices all over your neighbourhood. But other than keeping th...
18.01.2023	Pettech in Europe is pawsitively booming with investors lining up to play ball	Over the last few years, one trend in tech investment shows no sign of abating – pettech. Early-stage startups continually expand and raise funds, with many acquiring other companies as they grow, while newly founded startups successfully r...
13.12.2021	Tractiv Raises $2.25 Million in Seed Round and Adds Mark Almeida to Board	Tractiv Inc, a software company that enables financial services firms and fintechs to permission, distribute, and monitor use of their data by both internal and external users, has raised $2.25 million (USD) in a priced seed round led by Ny...
27.05.2021	Austria-based Tractive raises €28.7M to help you track your dogs, cats; here’s how	Austria-based Tractive, developer of GPS devices that provide round-the-clock, real-time location tracking for dogs and cats, has raised $35M (approx €28.7M) in growth funding led by Guidepost Growth Equity. In addition, entrepreneur and fo...
26.05.2021	Tractive Raises $35M in Funding	Tractive, a Pasching, Austria-based provider of a GPS device for real-time location tracking for dogs and cats, closed a $35m growth funding. The round was led by Guidepost Growth Equity with participation from Attila Balogh, entrepreneur a...
26.05.2021	Tractive : Raises $35 Million as It Brings World's Most Trusted GPS Tracker for Dogs and Cats to the U.S.	Tractive, the most trusted GPS device in the world for providing round-the-clock, real-time location tracking for dogs and cats, today announced that it has closed $35 million in growth funding led by Guidepost Growth Equity. The investment...
26.05.2021	Tractive raises $35M as it expands GPS pet tracking to the US	Another sizable raise for a pet (cats and dogs) tracking company this morning. Austria-based Tractive has announced a $35 million Series A, led by Guidepost Growth Equity. The round is the company’s first since 2013, when its GPS-based trac...
26.05.2021	Tractive, the Austrian startup developing GPS Trackers for dogs and cats, raised €28.6 million to support the globabl expansion	Tractive, the Austrian scale-up which offers a GPS device with real-time location tracking for dogs and cats, today announced that it has closed €28.6 million in growth funding led by Guidepost Growth Equity. The fresh capital will accelera...
26.05.2021	Tractive Raises $35M as it Expands GPS Pet Tracking to the US	Another sizable raise for a pet (cats and dogs) tracking company this morning. Austria-based Tractive has announced a $35 million Series A, led by Guidepost Growth Equity. The round is the company’s first since 2013, when its GPS-based trac...
28.12.2018	Tractive Receives Seven-Figure Investment from Monkfish Equity	Tractive, a Pasching, Austria-based provider of GPS tracking products for dogs and cats, received a seven-figure investment from Monkfish Equity. The exact amount of the deal was not disclosed. Through this transaction, Monkfish has acquire...
20.12.2018	Austrian pet tech startup Tractive receives investment and launches the world’s first GPS tracker for cats	Austrian pet tech startup Tractive develops GPS trackers for dogs and cats, which allows for location tracking and activity monitoring of pets through a smartphone app or web browser. The startup is quickly becoming the market leader in the...
20.12.2018	Tractive raises cash from Trivago’s founders for its cat and dog GPS tracking system	Good news for dog and cat lovers worldwide: Tractive, the Austrian startup behind a GPS tracking system for floofballs and doggos, has raised funding from Monkfish Equity, the investment vehicle set up by the founders of Trivago. As part of...
19.01.2016	Is 2016 The Year IoT / Connected Devices Reach Maturity?	At Startupbootcamp, we like having plenty of boots on the ground. From holding FastTrack events in every major startup hub and upcoming cities to attending the world’s best tech conferences – we like having our ears and eyes on the ground. ...
26.12.2015	Best Holiday Tech Gifts For Your Cats And Dogs	Vincent Lanaria, Tech Times 26 December 2015, 04:12 am Christmas is the time to spend with one's family, and that includes little furry pets. Since they are part of the family, they deserve some holiday gifts as well, so why not buy them a ...
29.06.2014	Apple’s New iPhone Pitch To Parents	In my line of work I’m often called on to think critically about the usability of both hardware and software, especially smartphones. One of my big touchstones, and one that’s ignored by a surprising amount of designers — is that stuff does...
17.01.2013	Sensors, Sensors, Everywhere: Will They Keep Us From Seeing For Ourselves?	Guest author Sarah Rotman Epps is a Senior Analyst at Forrester Research. Computing is permeating domains that were previously not connected. That theme was readily observable at the Consumer Electronics Show (CES) in Las Vegas last week, w...
-	Why is your dog barking? New gadget at CES 2025 can finally tell you	A new gadget will let you know if your dog had a ruff day. If you’re a dog owner, you’ve likely wished your four-legged friend could talk and tell you what’s wrong. Pet-tech company Tractive launched its next-generation, advanced Dog GPS an...
-	Robo-dog! $700 tablets, AI voices and other pet wellness and tech innovations to pamper your pooch	Doggy wellness? Not so far-fetched. Pet parents are saying heal in a brand new way thanks to new tech and wellness innovations that treat Fido more like a human. “I want my dog to not only live long, but I want them to live long and well, w...

Tractive

Investors 1

Funding Rounds 1

Mentions in press and media 35

Reviews 0