| Date | Title | Description |
| 23.03.2026 | The Creator Economy and US Digital Advertising: Influencer Ad Spend Trends | Share
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Influencer and creator-led advertising has grown into a multi-billion dollar segment within the 413 billion dollar US digital advertising market, with brands spending an estimated 8.2 billion dollars on influen... |
| 07.03.2026 | Social Media Marketing Technology: Tools Shaping Influencer and Brand Campaigns | Share
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Social media has become one of the most complex operational challenges in modern marketing, with brands required to maintain a consistent, high-quality presence across platforms including LinkedIn, Instagram, T... |
| 07.03.2026 | Influencer Marketing Technology: Measuring the $25 Billion Market | Share
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Influencer marketing has traversed a remarkable arc from experimental social media tactic to a $25 billion global industry that sits at the intersection of media, data science, and creator economics. What began... |
| 29.09.2021 | Traackr Launches New Brand Tools to Measure Impact of Social Commerce in the Influencer Economy | The Influencer Marketing Platform Enables Brands to Better Attribute and Measure Influencer-Driven Referrals and Sales
Due to a pandemic-driven boom to online shopping and social media use, brands are seeking better methods to attribute and... |
| 18.06.2021 | 5 Content-Marketing Tactics for B2B Ecommerce | June 18, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
The global B2B ecommerce market is valued at $12 trillion, and this number is expected to grow by 17% in 2021. And today, more than 90% of B2B marketers... |
| 09.03.2021 | Digital.com Names Best Influencer Marketing Software of 2021 | SEATTLE (PRWEB) March 09, 2021
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best influencer marketing software of 2021. The high-ranking platforms were selected... |
| 15.10.2020 | The key details to know about Instagram Reels, the app's TikTok competitor | Three Instagram influencers use Reels (from left to right): Anna OBrien, Eitan Bernath, and Chriselle Lim. Screenshots from Instagram
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Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the infl... |
| 05.10.2020 | How an Instagram influencer with under 10,000 followers booked $10,000 in brand deals last month thanks to short-form video | Khadijah Lacey-Taylor runs the @miss.laceyyy account on Instagram with about 9,800 followers. Tamarco Taylor This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Khadijah Lacey-Tayl... |
| 25.09.2020 | New data reveals the 5 top-performing skincare brands on social media in the last year, as a new generation of influencers on platforms like TikTok gravitates toward affordable brands | Royalty-free/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Skincare has seen an increase in engagement across social-media platforms this year, according to a ne... |
| 07.11.2019 | Interview with Co-founder and CEO, Traackr – Pierre-Loic Assayag | “I believe influencer marketing is helping marketing become more human”
1. Tell us about your role
My name is Pierre-Loic Assayag — I am the co-founder and CEO of Traackr, a platform that builds influencer relationship management technology... |
| 20.05.2019 | Traackr launches influencer marketing performance solutions to enhance data-driven insights | The biggest challenge marketers face today when implementing influencer marketing is the limited ROI data available. Legacy metrics and ad-hoc reporting don’t accurately measure the performance of a brand among influencers or the impact of ... |
| 16.04.2019 | How to Get More From Your Influencer Marketing Investment | April 16, 2019 5 min read
Opinions expressed by Entrepreneur contributors are their own.
People may not trust brands, but they do trust other people.
The war against “fake news” is in full swing, and Singapore’s courts struck the latest blo... |
| 29.04.2018 | You & Mr Jones Joins $9M Series B for Traackr | Traackr, the influencer relationship management platform, today announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors.
In 2017, 86 percent of marke... |
| 29.04.2018 | You & Mr Jones Joins $9M Series B for Traackr | Traackr, the influencer relationship management platform, today announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors.
In 2017, 86 percent of marke... |
| 27.04.2018 | Term Sheet — Friday, April 27 | MEGA-MONEY
Happy Friday, Term Sheet readers.
Paid Content What you need to know about growing cyberattacks From ExtraHop
From the WSJ:
With Sequoia Global Growth Fund III, the firm aims to buck the hot venture market trend of aggressive man... |
| 26.04.2018 | Traackr Raises $9m in Series B Funding | Traackr, a San Francisco, Boston, New York, Paris and London-based provider of an influencer relationship management technology platform, raised $9m in Series B funding.
The round, which has raised a total of $14.4m, was led by Workhorse Ca... |
| 14.06.2017 | 6 Influencer Marketing Tools to Boost Your Company’s Online Presence | For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisi... |
| 28.04.2017 | 7 Influencer Marketing Tools for Startups | Networking is an essential aspect of growing a startup. For startups that barely have any online presence, the key to getting an audience’s attention is to leverage the reach of influencers. These are bloggers, social media celebrities, act... |
| 30.06.2015 | Klear, Formerly Called Twtrland, Gets $1.5M To Grow Its Social Media Analytics Platform | Twtrland, which wants to make comprehensive social media analytics easy to understand, has raised $1.5 million in new funding from Altair, GIG, and TMT. It is also rebranding as Klear, since the platform now looks at data from Facebook and ... |
| 30.04.2015 | Level up: Gaming industry reports for GamesBeat Summit attendees | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The global gaming market will reach $91.5 billion this year, according to a report from research firm Newzoo. That is a 9.4 percent inc... |
| 11.08.2014 | 3 Tips to Rebrand Without Breaking the Bank | August 11, 2014 3 min read
Opinions expressed by Entrepreneur contributors are their own.
When done right, rebranding can help your business gain a competitive edge. It not only can keep your brand fresh but it may also help customers bette... |
| 19.09.2013 | Want to advertise on Instagram? Brandnew IO has a plan | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Berlin-based Brandnew IO wants to connect brands ... |
| 26.12.2012 | 13 Startup Headlines You Will Undoubtedly Read in 2013 | The lines between entrepreneurialism and wizardry are blurry, for future gazing is a superhuman competitive advantage possessed by both. Mastering the current business landscape is a skill in it of itself, but predicting where its headed ma... |
| 12.09.2012 | 14 strategies for finding and leveraging major online influencers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today’s audiences aren’t automatically sold by ce... |
| 28.07.2012 | BlogFrog Shows The Power of Women Bloggers But Trust Critical As Influencer Marketing Programs Rise In Popularity | BlogFrog has developed a platform that would not be possible without women bloggers.
The platform, which the company is unveiling this week, is based upon a network of 100,000 women that BlogFrog markets to brands that use it to develop soc... |
| 25.07.2012 | Built on a “No Asshole” Policy, Traackr Wants to be the Google for Discovering People | Perhaps you noticed that Google has started including authors in their search results. The images you're seeing next to certain results point to an individual's Google+ profile. Google is betting that the future of search is people – eventu... |
| 28.10.2011 | 17 Alternatives to Klout | As we wrote about earlier this week, Klout has reworked its algorithms, and your scores have changed. Some have gone up, some down. Despite claiming more transparency with their algorithms, they are still mostly opaque and mysterious. As on... |
| 20.07.2011 | Traackr Closes $1M Round | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Traackr, a San Francisco startup whose software gives marketing and public relations professionals a way to identify and rank “influencers” on the social Web, said today that ... |
| 20.07.2011 | TRAACKR Raises $1 Million in Series A & Moves to San Fran | Former Cambridge-based online influence discovery platform, TRAACKR, Inc. just announced a Series A round of funding valued at $1 Million led by Launch Capital and Tollman Capital Partners along with a prominent group of entrepreneurs and S... |
| 22.06.2011 | PeerIndex hits 45 million profiles tracked, aims to out-clout Klout | The race to create the gold standard of measurement for social media influence continues. The last we heard from Klout was that it was now tracking around 60 million profiles. But today it would appear PeerIndex is in its rear view mirror w... |
| 23.02.2011 | Traackr Obtains Series A Funding, Moves to San Francisco | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Traackr, a three-year-old startup that helps marketers identify the most influential social media users in any given niche, has picked up an undisclosed amount of Series A fun... |
| 23.09.2009 | Four Boston Startups Make Their DEMO Debuts in San Diego | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Company presentations and new product launches officially began yesterday in San Diego at the “launchpad for emerging technology” otherwise known as the DEMOfall 09 conference... |
| 22.09.2009 | DEMO: Traackr delivers a who’s who on the web for marketers | Inside social networks, blogs and Twitter is a veritable gold mine of information on who’s influential and how people distribute messages through a community.
Traackr wants to harness that by launching its “A-list” or “Authority List,” whic... |
| 22.09.2009 | DEMOfall 09: Your guide to VentureBeat’s coverage | We’re in the middle of DEMOfall 09 today in San Diego, where 56 tech companies will launch new products, and another 14 will give sneak peeks of the products that they’re working on.
This probably hasn’t escaped your notice, since VentureBe... |
| 18.09.2009 | DEMOfall09: The launching companies | The DEMOfall 09 conference for companies launching new products and technologies is less than a week away, and it just released the full list of presenting companies.
Right now, all we have is the company list. For more information about wh... |
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TRAACKR Raises $1 Million in Series A & Moves to San Fran | - |
| - | Аналитическая веб-платформа для социальных сетей Klear привлекла $1,5 миллиона от Altair Capital и TMT Investments | Израильский стартап Klear привлек $1,5 миллиона в очередном раунде. Главными инвесторами выступили Инвестиционный фонд Игоря Рябенького Altair Capital и компания TMT Investments. Кроме того, в стартап вложилась компания GIG. Полученные сред... |
