| Date | Title | Description |
| 23.08.2022 | DTC Briefing: In a scarce fundraising environment, startups are asked to balance profitability and growth | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
It’s no se... |
| 19.07.2022 | DTC Briefing: How startups are recalibrating their C-suites | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
While fear... |
| 19.07.2022 | DTC Briefing: How startups are recalibrating their C-suites | “It can encompass any number of things depending on what exactly the scope of the company’s distribution is,” he added. Away’s Chief Commercial Officer Laura Willensky, who joined the company last spring, described her job in an interview w... |
| 05.07.2022 | DTC Briefing: How brands are navigating big-box distribution | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Increasing... |
| 05.07.2022 | DTC Briefing: How brands are navigating big-box distribution | The brand made its Walmart debut in March, which was nine months in the making, according to founder Terri Rockovich. Rockovich explained that for bootstrapped startups, there is often a lot of cash tied up to the large orders that a retail... |
| 14.06.2022 | DTC Briefing: For newly-launched startups, TikTok has become the place to find customers | Wu advises brands to approach TikTok like they are hosting their own TV show — with a few commercials or more call-to-action buttons, promoting the product.
“Not every video you are making is about promoting your product — you are basically... |
| 14.06.2022 | DTC Briefing: For newly-launched startups, TikTok has become the place to find customers | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Startups t... |
| 07.06.2022 | DTC Briefing: For travel brands, this summer finally feels like the ‘Roaring 20s’ | In anticipation of this summer being a bigger season for travel, Béis launched a new summer collection featuring a backpack cooler and other gear designed for trips to the beach, in bright colors like citron. Hussain Johnson described this ... |
| 07.06.2022 | DTC Briefing: For travel brands, this summer finally feels like the ‘Roaring 20s’ | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Many e-com... |
| 03.05.2022 | DTC Briefing: How the growth playbook for today’s DTC brands has changed | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
It’s easie... |
| 03.05.2022 | DTC Briefing: How the growth playbook for today’s DTC brands has changed | Similarly, competition is heating up on grocery store shelves, as brands search for the most optimal placement. Gao said that Fly by Jing is trying to get more retailers to carry its products in the hot sauce aisle, rather than the internat... |
| 22.02.2022 | DTC Briefing: Despite a pandemic boom, consumer VCs are looking beyond DTC brands | Now, in 2022, she writes that “the next revolution in commerce starts with the seller — digital tools are enabling a generation of new entrepreneurs to attract & transact at scale.”
As Forerunner general partner Eurie Kim put it in a ph... |
| 22.02.2022 | DTC Briefing: Despite a pandemic boom, consumer VCs are looking beyond DTC brands | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
For many v... |
| 08.02.2022 | Fatty15 Receives Four Awards in 2021 for Being the First Essential Fatty Acid Discovered in 90 years | SAN DIEGO (PRWEB) February 08, 2022
Seraphina Therapeutics, with its patented dietary supplement fatty15 and ingredient FA15, was recognized by "Nutritional Outlook Magazine", "W Magazine", "Thingtesting", and ... |
| 01.02.2022 | DTC Briefing: Peloton’s troubles foreshadow demand challenges startups will face in 2022 | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
For the pa... |
| 01.02.2022 | DTC Briefing: Peloton’s troubles foreshadow demand challenges startups will face in 2022 | Dan McCarthy, assistant professor at Emory University’s Business School, co-authored a forthcoming research paper detailing how levels of spending on restaurant delivery has changed over the past two years. What his research found, he said,... |
| 18.01.2022 | DTC Briefing: Where investors predict money will flow in 2022 | Despite a drop-off in the early days of the pandemic, there’s also been an increase in customer acquisition costs, as more companies seek to target these shoppers with online ads. Recent privacy-related changes from some of the biggest tech... |
| 18.01.2022 | DTC Briefing: Where investors predict money will flow in 2022 | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
There’s mo... |
| 13.01.2022 | The empty promise of instant delivery | As a resident of New York City, I face long lines with a sigh of hardened resignation. I don’t question the absurdity of the experience. Instead, I foolishly consider it a mark of stamina, even if getting a Covid-19 test, as of late, means ... |
| 10.01.2022 | Timberland launches recycling program for footwear and apparel | But in many ways, Timberland is late to the resale game compared to heritage outdoor brands like Patagonia, LL Bean or North Face. Patagonia launched its free repair program in 2017, NorthFace launched its recycling program in 2017 and LL B... |
| 21.12.2021 | DTC Briefing: The 3 biggest e-commerce stories in 2021 | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
At the beg... |
| 21.12.2021 | DTC Briefing: The 3 biggest e-commerce stories in 2021 | The thesis behind all of these holding companies is that by building multiple brands under one company, they can reach scale and profitability more quickly through sharing teams across brands.
But where these companies differ is in how many... |
| 30.11.2021 | DTC Briefing: Why some startups saw big gains on Black Friday and Cyber Monday | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Despite it... |
| 30.11.2021 | DTC Briefing: Why some startups saw big gains on Black Friday and Cyber Monday | “This year, we had a lot of gross margin to give; we had a really successful first half of the year so we knew we could go a little bit deeper,” Scanlan said. “For us, there is great value out of a customer, from a lifetime value perspectiv... |
| 05.10.2021 | DTC Briefing: Startups are accelerating plans for new store openings | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Over the p... |
| 05.10.2021 | DTC Briefing: Startups are accelerating plans for new store openings | Harman said that Studs has been able to quickly secure new locations in part because the company’s piercing studios — which range from 300 to 1,500 square feet — are smaller than that of a typical retail store.
Other brands see an opportuni... |
| 21.09.2021 | DTC Briefing: How OpenStore aims to build a Shopify-focused holding company | What do you think about the e-commerce space right now, – and what makes it ripe for a holding company venture?
I think there is a real issue and opportunity in the longtail — and as you know we are focused on DTC, Shopify merchants. The is... |
| 21.09.2021 | DTC Briefing: How OpenStore aims to build a Shopify-focused holding company | Over the past year, there’s been an explosion of holding companies raising money to acquire e-commerce brands — Pattern Brands, for example raised $60 million in debt and equity to acquire brands in the home goods space.
But one of the most... |
| 31.08.2021 | DTC Briefing: Warby Parker’s direct listing highlights the profit challenges DTC brands face | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
For the pa... |
| 31.08.2021 | DTC Briefing: Warby Parker’s direct listing highlights the profit challenges DTC brands face | But Warby Parker reported customer acquisition costs much differently than most direct-to-consumer brands do. In its S-1, the company said it considered customer acquisition costs to be “acquisition costs [which include the costs spent to a... |
| 17.08.2021 | DTC Briefing: Brands are leaning on email marketing amidst a digital marketing upheaval | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
It’s one o... |
| 17.08.2021 | DTC Briefing: Brands are leaning on email marketing amidst a digital marketing upheaval | But blasting emails comes with the risk of making customers irritated that they are receiving multiple emails a day from a sock or a suit brand. Toy said that one of the biggest mistakes he sees brands make with email marketing is that they... |
| 20.07.2021 | DTC Briefing: How supply chain shortages are impacting e-commerce operations | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
With the r... |
| 20.07.2021 | DTC Briefing: How supply chain shortages are impacting e-commerce operations | Rodney Manzo, CEO and founder of supply chain management company Anvyl, said that he’s also seeing more brands take a closer look at using more recyclable or compostable materials — which can typically be more expensive — while prices of ot... |
| 13.07.2021 | DTC Briefing: After months of hesitation, brands are rushing to host in-person events | Kinfield founder and CEO Nichole Powell, said that she has been focused on pulling together more small-scale events — often within a few weeks — as the appetite for in-person events has ramped up more quickly than many were expecting. Kinfi... |
| 13.07.2021 | DTC Briefing: After months of hesitation, brands are rushing to host in-person events | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Last summe... |
| 29.06.2021 | DTC Briefing: How Monica + Andy is preparing for a mix of in-person and virtual events | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Over the p... |
| 29.06.2021 | DTC Briefing: How Monica + Andy is preparing for a mix of in-person and virtual events | Rebekah Kondrat, founder of consultancy Kondrat Retail, said that in the early days of the pandemic, “all brands were trying to do some kind of virtual event,” in order to maintain connections with customers while stores were closed. But th... |
| 22.06.2021 | DTC Briefing: With OpenStore, interest in Shopify-focused holding companies accelerates | “We want to have control about how we stitch these together,” Rabois told Bloomberg when asked why the company has decided to focus on acquiring Shopify brands. “And obviously Amazon is not going to just let us do whatever we want.”
What th... |
| 22.06.2021 | DTC Briefing: With OpenStore, interest in Shopify-focused holding companies accelerates | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Another we... |
| 08.06.2021 | DTC Briefing: Pattern Brands pivots to acquiring startups | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
Nearly two... |
| 08.06.2021 | DTC Briefing: Pattern Brands pivots to acquiring startups | Charlie O’Donnell, investor and founder at Brooklyn Bridge Ventures, said he’s not surprised to see more companies raising funding right now to acquire other brands. Though acquiring brands — particularly ones that are doing more than a few... |
| 18.05.2021 | DTC Briefing: Startups are still trying to figure out what takes off on TikTok | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
A quick gl... |
| 18.05.2021 | DTC Briefing: Startups are still trying to figure out what takes off on TikTok | “I think one of the biggest mistakes marketers make is trying to edit existing content that they’ve made for Instagram or YouTube and just uploading it to TikTok,” Finley said. She also added that brands need to act quickly — sometimes a ha... |
| 11.05.2021 | DTC Briefing: Startup funding rebounds during the first quarter of 2021 | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
As retail ... |
| 11.05.2021 | DTC Briefing: Startup funding rebounds during the first quarter of 2021 | According to Matthews, a few sectors, in particular, reported a significant uptick in funding during the first quarter of 2021 — all categories that remained popular during the pandemic. Those included at-home fitness, driven by Tonal’s $25... |
| 20.04.2021 | DTC Briefing: Sustainability is becoming a bigger — and murkier — selling point for startups | But other sustainability practices are more difficult to vet. Grauman said that The Verticale has decided not to vet brands on their carbon emissions practices right now. That’s because with the rising practice of some brands now being able... |
| 20.04.2021 | DTC Briefing: Sustainability is becoming a bigger — and murkier — selling point for startups | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
With Earth... |
| 13.04.2021 | DTC Briefing: Founders are rethinking their Clubhouse usage | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
“It felt l... |
| 13.04.2021 | DTC Briefing: Founders are rethinking their Clubhouse usage | “It’s just a different type of access that you can get to [entrepreneurs], different than reading an article,” said Eric Carl, a former merchant at Target who also co-founded supplement startup Rae Wellness. He added that he also liked that... |
| 16.03.2021 | DTC Briefing: How startups are preparing for a summer of almost-normalcy | After a year in which social gatherings have essentially been limited to Zoom (or sometimes Clubhouse) — and people had to postpone major events like weddings and vacations — there’s a light at the end of the tunnel.
President Joe Biden ann... |
| 16.03.2021 | DTC Briefing: How startups are preparing for a summer of almost-normalcy | Resuming in-person events, with some caution
In-store events were a key part of Camp’s business before the pandemic. One of the Camp key selling points was letting kids test out toys in-stores, and it often hosted crafting sessions in-store... |
| 27.02.2021 | Daily funding roundup - February 26th, 2021 | Newness raised $3.5M; DataJoy landed $6M; Torch secured $25M
Thingtesting: Thingtesting is a social e-commerce and discovery platform that promises its users unbiased recommendations so they can better assess all the new DTC products out th... |
| 28.12.2020 | How 2020 killed the Instagram brand | This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Engames coverag... |
| 28.12.2020 | How 2020 killed the Instagram brand | The rise of TikTok has also played a role in this new brand-building approach. Thingtesting, a site that reviews new consumer startups, dubbed this trend the rise of the “TikTok aesthetic. “Compared to Instagram’s curated world, TikTok is a... |
| 19.09.2019 | ‘The best VC on Instagram’ is now VC-backed | About 18 months ago, Jenny Gyllander created an Instagram account by the name of @thingtesting.
The premise was simple. Gyllander, who was at the center of the London startup ecosystem as an investor with the British seed fund Backed.VC, wo... |
