The Folklore LLC is a multi-service fashion communications firm and specialty e-commerce platform offering press, consulting, and wholesale distribution services to developing contemporary brands. The company's primary mission is to become the leading force in promoting and distributing premium designer brands from Africa and the African Diaspora.
Location: United States, New York
Employees: 11-50
Phone: +1 212-548-6591
Total raised: $5.1M
Founded date: 2017
Investors 4
| Date | Name | Website |
| - | Benchstren... | benchstren... |
| - | Techstars | techstars.... |
| - | Untapped C... | untapped.v... |
| - | Slauson &a... | slauson.co |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 17.04.2024 | Seed | $3.4M | - |
| 18.04.2022 | Pre-Seed | $1.7M | - |
Mentions in press and media 8
| Date | Title | Description |
| 22.04.2024 | Weekly Economic Index: Starlink cuts Users in SA, Kenya’s database to halt tax evasion and Nigeria’s economy slips to fourth-largest. | Here are three big stories from Africa’s business and policy landscape you (probably) didn’t miss but should keep in mind this week: Starlink Cuts Off South African Users Over Licensing Issues South African Starlink users face a sudden inte... |
| 17.04.2024 | B2B marketplace The Folklore bags $3.4M seed to get brands into global stores | Amira Rasool founded The Folklore in 2018 to help fashion brands from emerging markets like Africa, Asia and The Caribbean tap into the international market. In 2022, the startup introduced The Folklore Connect, a B2B marketplace and wholes... |
| 07.04.2022 | The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform | Fashion e-commerce startup, The Folklore Group, has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new busin... |
| 07.04.2022 | Africa: The Folklore Group Secures $1.7 Million, Launches Fashion B2B E-Commerce Platform | Fashion e-commerce startup, The Folklore Group, has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new busin... |
| 16.04.2021 | Meet the latest Techstars Seattle cohort: 10 startups on how they’ve adapted to the pandemic | The latest Techstars Seattle cohort kicked off an entirely virtual 3-month startup accelerator journey in January. Unlike the 2020 class, which had to pivot to a remote format in the early days of the COVID-19 pandemic, the 2021 participant... |
| 25.01.2021 | Techstars Seattle reveals latest class — here are the pros and cons of a virtual startup accelerator | (Techstars Image) Part of the appeal of a startup accelerator is being able to interact with fellow startups and founders; meet investors and mentors in person; and those random collisions that can occur at physical events and other get-tog... |
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| - | The Folklore Group | “The Folklore Connect is an online wholesale platform and marketplace for retailers to discover and shop diverse, independent contemporary brands around the world.” |