Reborn with a new name and new direction, we have galvanised our mission and goals whilst embracing our original passion, tenacity, integrity and pioneering spirit. A new brand identity that provides a growth platform for the global group of sports agencies that we have created since our launch in 1987. We aim to be seen as the most progressive and respected agency. Redefining the future of sports marketing by applying our unique business model that ensures value growth for all of our partners. Over three decades, we have created an extensive global and local network of multi-disciplined experts. This allows SPORTFIVE to make up the fifth element of the Power of Five, in which we uniquely connect the sports business ecosystem of brands, rights-holders, media platform and fans.
Through the depth and breadth of our relationships and expertise we drive sustainable success for everyone. In doing so we win together, enabling the commercialisation of sport to be a force for good.
Through the depth and breadth of our relationships and expertise we drive sustainable success for everyone. In doing so we win together, enabling the commercialisation of sport to be a force for good.
Location: Australia
Employees: 1001-5000
Phone: +49 40 376770
Founded date: 1987
Investors 4
| Date | Name | Website |
| - | H.I.G. Cap... | higcapital... |
| - | H.I.G. Eur... | higeurope.... |
| - | H.I.G. Cap... | hig.com/ |
| - | Advent Int... | adventinte... |
Mentions in press and media 6
| Date | Title | Description |
| 20.01.2026 | Australian Open’s One Point Slam shows that merit still makes the best stories | The Australian Open officially got under way this week, but the most talked-about moment of the year’s opening tennis slam may already be behind us. Before a ball had been struck in the main draw, a little-known tennis coach from Sydney, Jo... |
| 15.01.2026 | Singapore to face defending champions Vietnam in 2026 ASEAN football championship | New: You can now listen to articles. This audio is generated by an AI tool. SINGAPORE: Singapore will face defending champions Vietnam in the group stage of the upcoming ASEAN Hyundai Cup, the tournament's organisers announced on Thursday (... |
| 12.11.2025 | Exclusive: Volleyball World boss hails involvement in CVC’s Global Sport Group | The chief executive of Volleyball World has described his organisation’s integration into CVC Capital Partners’ Global Sport Group as an “immediate win”. The private equity giants who count the Six Nations, LaLiga, Prem Rugby, and Ligue 1 a... |
| 26.05.2025 | Biennial Southeast Asian football championship renamed ASEAN Hyundai Cup | Listen 3 min New: You can now listen to articles. This audio is generated by an AI tool. SINGAPORE: Southeast Asia’s biennial men's international football tournament will now be known as the ASEAN Hyundai Cup, with the unveiling of new titl... |
| 04.07.2023 | Startup Showcase: Sportfive – Reshaping International Sports Marketing | In this edition of our startup showcase, we invite you to discover Sportfive, a leader in international sports marketing owned by French media giant Lagardère Unlimited. Operating from the heart of Europe, Sportfive is changing the game in ... |
| - | Lakers hire agency Sportfive to find new jersey sponsor, valued at nearly $200 million | The Los Angeles Lakers hired a Florida-based private equity run agency to find its new jersey partner. The team said the jersey patch’s media value was $199 million for the 2019-2020 season. |