LEADING THE EVOLUTION OF FITNESS
We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains.
Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation.
The Sport Alliance group consists of Magicline, Eurofit24, noexcuse.io and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 135 colleagues are working on new ideas and solutions to lead the industry into the future.
We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains.
Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation.
The Sport Alliance group consists of Magicline, Eurofit24, noexcuse.io and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 135 colleagues are working on new ideas and solutions to lead the industry into the future.
Location: Germany, Hamburg
Employees: 51-200
Total raised: $70.16M
Founded date: 2011
Funding Rounds 1
| Date | Series | Amount | Investors |
| 20.08.2021 | - | $70.16M | - |
Mentions in press and media 14
| Date | Title | Description |
| 06.03.2025 | Her rock climbing gyms got acquired in 2019—5 years later she returned as CEO: ‘It was a lot of soul-searching’ | Anne-Worley Moelter used to be “terrified” of heights, so it’s pretty surprising that she grew up to become a leader in the rock-climbing world. Moelter was in middle school when she went to a North Carolina summer camp and had her first go... |
| 01.12.2023 | This week in European tech: Atomico's report, Molten's move, and Monzo's last co-founder departs | This week our research tracked more than 80 tech funding deals worth over €1.1 billion. We saw over 5 exits and M&A transactions on the other end of the spectrum. We also released our November 2023 report which provides a comprehensive ... |
| 28.11.2023 | +++ Noyes Technologies +++ Sport Alliance +++ Spread +++ McMakler +++ Flink +++ | Was gibt’s Neues? In unserem #StartupTicker liefern wir eine kompakte Übersicht über die wichtigsten Startup-Nachrichten des Tages (Dienstag, 28. November). #STARTUPTICKER Noyes Technologies +++ Pleite! Das Münchner Startup Noyes Technologi... |
| 27.11.2023 | Sport Alliance, the Hamburg-Based Provider of Gym and Fitness Suite Software Solutions, Announces Further Growth Investment from PSG, with New Commitments Totaling $100m | Sport Alliance, the Hamburg-Based Provider of Gym and Fitness Suite Software Solutions, Announces Further Growth Investment from PSG, with New Commitments Totaling $100m |
| 27.11.2023 | Sport Alliance erhält 100 Millionen – Jentis sammelt 11 Millionen ein – Hornbach kauft Seniovo | Im #DealMonitor für den 27. November werfen wir einen Blick auf die wichtigsten, spannendsten und interessantesten Investments und Exits des Tages in der DACH-Region. Alle Deals der Vortage gibt es im großen und übersichtlichen #DealMonitor... |
| 20.08.2021 | Germany's Sport Alliance secures €60M from PSG | Sport Alliance, a fitness-focused software company based in Hamburg, Germany has raised €60 million from growth-stage investor PSG. The company offers gym management software and services to fitness chains and independent fitness providers,... |
| 19.08.2021 | Hamburg-Based Sport Alliance Secures €60M Growth Investment from PSG | Hamburg-Based Sport Alliance Secures €60M Growth Investment from PSG |
| 19.08.2021 | Robinhood just became a crypto company. If it does things right, it won’t be for long | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. In the midst of cryptocurrency’s first Great Mainstreamification of 2017, Robinhood CEO Vlad Tene... |
| 19.08.2021 | Sport Alliance Receives €60M Growth Investment from PSG | Sport Alliance, a Hamburg, Germany-based fitness-focused software company, received a €60m growth investment from growth equity firm PSG. The company intends to use the funds to accelerate growth by expanding product development, strengthen... |
| 19.08.2021 | Hamburg-based Sport Alliance lands €60 million to grow its gym and fitness SaaS solutions | Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, today announces it has secured a growth investment of €60 million from PSG, a leading growth equity firm. With its vision of ... |
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