SponsorUnited connects brands and properties by providing a single, streamlined software platform to partner intelligently at speed and scale. With more than 1M sponsorships across 12,000 properties globally. SponsorUnited has compiled the world's first comprehensive mapping of asset allocation and corresponding inventory and content data.
Through detailed analysis and machine learning, we're able to efficiently identify partnership opportunities based on historical performance trends and broad curation and standardization of ideas & strategies, all within the format of a marketplace.
The company has diversified solutions to suit all levels and complexities of sponsorship that make entering or scaling in sponsorship much easier.
Based in Stamford, CT, SponsorUnited executives are located in 74 cities worldwide.
Through detailed analysis and machine learning, we're able to efficiently identify partnership opportunities based on historical performance trends and broad curation and standardization of ideas & strategies, all within the format of a marketplace.
The company has diversified solutions to suit all levels and complexities of sponsorship that make entering or scaling in sponsorship much easier.
Based in Stamford, CT, SponsorUnited executives are located in 74 cities worldwide.
Location: United States, Connecticut, Stamford
Employees: 201-500
Total raised: $35M
Founded date: 2016
Investors 1
| Date | Name | Website |
| - | One Degree... | onedegreev... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 23.11.2022 | - | $35M | Spectrum E... |
Mentions in press and media 25
| Date | Title | Description |
| 30.03.2026 | Priced low, growing fast: women's sports draw smart money | Previous A fan wearing a Caitlin Clark jersey browses a Slam Magazine stand inside the WNBA Live fan festival, in Indianapolis, Indiana, July 18, 2025. REUTERS/Amy Tennery An advertisement featuring Caitlin Clark is displayed ahead of the W... |
| 09.09.2025 | Carlyle to partner with Red Bull F1 team as private markets look to build brand awareness | Sign up for the new Inside Alts newsletter Private markets firm Carlyle is teaming up with Formula 1′s Red Bull Racing as it tries to get in front of a bigger audience. Carlyle’s branding will appear on Oracle Red Bull Racing RB21 challenge... |
| 12.08.2025 | Revolut leads $500m fintech push into Formula 1 | Revolut, Airwallex and OKX are among global fintech giants turning to Formula 1 in a major advertising push. Fintech firms piled over $500m (£370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions. It comes... |
| 11.06.2025 | The Rising Tide of NBA Sponsorships: A Game-Changer for Teams and Brands | The NBA is on a roll. Sponsorship revenue surged to $1.62 billion this season, marking an 8% increase from last year. This growth is not just a number; it’s a sign of changing tides in sports marketing. The league is evolving, and brands ar... |
| 05.06.2025 | NBA team sponsorship revenue up 8% to $1.6 billion, boosted by jersey patches | Sign up today for the new CNBC Sport Newsletter NBA team sponsorships were up 8% year over year to $1.62 billion this season, according to third-party data firm SponsorUnited. The rise of jersey patch partnerships contributed to the uptick,... |
| 15.08.2024 | The Surge of Sponsorships in European Football: A New Era of Brand Partnerships | European football is experiencing a sponsorship renaissance. The numbers tell a compelling story. In the 2023-24 season, brand investments in European football leagues surged by 22%. This growth is more than double the previous year's incre... |
| 14.08.2024 | Growth in Brand Investments Across European Football Leagues More Than Doubles in 2023-24 | Single-club partnerships dominate as 88% of brands opt for exclusive deals STAMFORD, Conn., Aug. 14, 2024 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform—tracking over 386,000 brands, 2.1 mil... |
| 13.08.2024 | SponsorUnited Ranks Among Top 120 Fastest-Growing Software Companies for 2024, Celebrating Third Consecutive Year on Inc. 5000 List | STAMFORD, Conn., Aug. 13, 2024 /PRNewswire/ -- Inc. has unveiled its highly anticipated annual list of the fastest-growing private companies in America, and SponsorUnited, the leading global sports and entertainment intelligence platform, h... |
| 18.04.2024 | SponsorUnited Unveils 3.0, a New Level of Data-Driven Partnership Intelligence | Intuitive new features meet brand demand for deeper, actionable competitive and market intelligence STAMFORD, Conn., April 18, 2024 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform—tracking ov... |
| 22.03.2023 | Lucrative NIL Opportunities Await Basketball Players Competing In The Sweet 16 | LSU forward Angel Reese (10) dribbles during a first-round college basketball game in the women's ... [+] NCAA Tournament in Baton Rouge, La., Friday, March 17, 2023. (AP Photo/Matthew Hinton)Copyright 2023 The Associated Press. All rights ... |
Show more