Welcome to The Lair, home of SnapDragon Monitoring. We are a team of data analysts, linguists and brand managers helping to tackle online sellers of counterfeit goods. The rise in counterfeiting and other online intellectual property (IP) infringement is one of the biggest challenges facing businesses today.
We are your first port of call in dealing with such issues. We use intellectual property rights to defend your brand on e-commerce platforms across the world. Our monitoring service is recognised as a comprehensive solution in finding and resolving instances of online IP infringement. For the cases in which legal action is required, we can call upon the worldwide network of IP attorneys and lawyers that we have established over the years.
Our expertise has grown from years of helping small and medium-sized enterprises (SMEs) in the nursery and children’s sector to include licensed goods, fancy dress, safety products and apparel.
We are your first port of call in dealing with such issues. We use intellectual property rights to defend your brand on e-commerce platforms across the world. Our monitoring service is recognised as a comprehensive solution in finding and resolving instances of online IP infringement. For the cases in which legal action is required, we can call upon the worldwide network of IP attorneys and lawyers that we have established over the years.
Our expertise has grown from years of helping small and medium-sized enterprises (SMEs) in the nursery and children’s sector to include licensed goods, fancy dress, safety products and apparel.
Location: United Kingdom, Scotland, City of Edinburgh
Employees: 11-50
Phone: +44 131 466 9249
Total raised: $1.66M
Founded date: 2015
Investors 1
| Date | Name | Website |
| 17.08.2021 | Angel CoFu... | acfinvesto... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 12.08.2021 | - | $1.66M | - |
Mentions in press and media 20
| Date | Title | Description |
| 07.08.2025 | Comment | My Fundraising Journey as a Middle-aged Female Founder | I founded the online brand protection business SnapDragon after my invention, the Totseat – a washable, squashable highchair for babies who lunch – had been counterfeited. I was furious and determined to stop it from happening to others. Bu... |
| 13.01.2023 | Movers and Shakers | December 2022 | Recruitment KPMG KPMG UK have promoted ten colleagues to director positions across its three Scottish offices. Laura Wiseman (Audit) and Meredith Casey (Deal Advisory) become directors in KPMG’s Edinburgh office. Along the M8, six new Glasg... |
| 21.03.2022 | Qualcomm Announces $100 Million Snapdragon Metaverse Fund | Qualcomm is increasing its investment in metaverse development, announcing the $100 million Snapdragon Metaverse Fund. The metaverse — the convergence of virtual, augmented, and in-person realty to create an immersive extended reality (XR) ... |
| 10.09.2021 | DIGIT Deal Roundup Column | August 2021 Edition | Investment and Funding SnapDragon Edinburgh-based SnapDragon Monitoring raised £1.2 million in a funding round last month as the firm looks to help brand owners tackle fake products online. The round, which saw investment secured from ACF I... |
| 13.08.2021 | This female-led Scottish tech firm raises €1.41M to help clients combat counterfeits; here’s how | Edinburgh, UK-based SnapDragon Monitoring is a company that tackles online sales of counterfeit goods using registered IP. In simple terms, its mission is to safeguard and protect brands of all sizes from online threats and infringements.Sn... |
| 12.08.2021 | Mercia Asset Management : Female-led Scottish tech firm raises £1.2m to tackle global counterfeit goods trade | SnapDragon Monitoring, an online brand protection business, has raised £1.2m in its latest funding round - bringing the total raised to just over £3m - from ACF Investors, Mercia, and Scottish Enterprise, to help brand owners identify and r... |
| 12.08.2021 | Counterfeit fighter SnapDragon Monitoring raises £1.2 million | Edinburgh-based brand protection platform SnapDragon has raised £1.2 million in a recent funding round. The startup helps brand owners identify and remove counterfeit versions of their products in a number of popular online marketplaces. Wi... |
| 12.08.2021 | Female-led Scottish tech firm raises £1.2m to tackle global counterfeit goods trade | SnapDragon Monitoring, an online brand protection business, has raised £1.2m in its latest funding round – bringing the total raised to just over £3m – from ACF Investors, Mercia, and Scottish Enterprise, to help brand owners identify and r... |
| 12.08.2021 | Female-led Scottish startup SnapDragon Monitoring raises €1.4 million to tackle global counterfeit goods trade | SnapDragon Monitoring, an Edinburgh-based online brand protection business, has raised more than €1.4 million in its latest funding round – bringing the total raised to just over €3.4 million – from ACF Investors, Mercia, and Scottish Enter... |
| 20.05.2021 | The Panel: B2C – The future of consumer habits | In this panel discussion we had the privilege of three speciallist panellists within the B2C sector, Rachel Swann (Commercial Director at PureClarity), Rachel Jones (CEO at SnapDragon) and Dan Brookman (CEO at Airship & Toggle), all hos... |
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