| Date | Title | Description |
| 22.01.2025 | Landmark Ventures Welcomes Lisa Riley as Global Head of Events | Lisa Riley, Global Head of Events, Landmark Ventures
With Senior Hire, Landmark Continues to Expand Its Expertise in Delivering Curated VIP Events That Enable Clients to Achieve Substantial Business Growth Through Strategic Engagements
NEW ... |
| 04.09.2024 | Momentum ITSMA's New Chief Consulting Officer: A Strategic Move for Growth | In the bustling world of marketing consultancy, change is the only constant. Momentum ITSMA, a titan in the realm of Account-Based Marketing (ABM), has made waves with the appointment of Meta Karagianni as its new Chief Consulting Officer. ... |
| 03.09.2024 | Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth | LONDON and BOSTON, Sept. 3, 2024 /PRNewswire/ -- Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), announces its appointment of Chief Consulting Officer Meta Karagianni, following on from a standout ... |
| 03.09.2024 | Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth | LONDON and BOSTON, Sept. 3, 2024 /PRNewswire/ -- Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), announces its appointment of Chief Consulting Officer Meta Karagianni, following on from a standout ... |
| 24.06.2024 | Driving B2B ROI to New Heights | 1. Measure ROI across Full-Funnel Marketing
2. Attribution Models
3. Real-Time B2B Data and Examples
3.1 LinkedIn’s Account-Based Marketing
3.2 Salesforce’s Lead Nurturing Campaigns
4. Maximizing Marketing and Sales ROI
4.1 Alignment of mar... |
| 30.04.2024 | MarTech Interview with Ashleigh Cook, CMO at RainFocus | Ashleigh, before we dive into the discussion, could you please share a bit about your professional background and role as CMO at RainFocus?
I started my career in marketing 15 years ago, and I’m honored to have recently been appointed chief... |
| 16.06.2020 | 5 Ways To Close More Deals In A Downturn Using AI | istock |
| 15.05.2020 | Social Distancing Means Digital Everything | Photo:Getty |
| 15.05.2020 | Summit 2020: Lessons In Resilience And Customer Centricity | Last week’s Forrester SiriusDecisions Summit showcased the latest in research and thought leadership within B2B marketing, sales, and product. It also uncovered how companies are pivoting and innovating against the backdrop of the coronavir... |
| 04.03.2019 | The Journey to Building a Successful Partner Program for Your Software Business – Step 3 of 6 | Step 3: Recruit
The first post in the series dove into the first step in the 6-step journey to building a successful partner program for your software business. In Step 1: "Validate", we discussed the importance of substantiating... |
| 25.04.2018 | How to Design a Sales Forecasting Cadence That Drives Results | Forecasting takes time; nearly three hours per seller per week according to a SiriusDecisions survey. While this may not seem like a lot of hours for a single person, for a team of six people, it equates to nine hours of reps' time and 7.5 ... |
| 16.10.2017 | Why Companies Should Invest in an Internal Marketing Team | Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creat... |
| 14.11.2015 | Why SalesTech is coming faster than you think | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This November, San Francisco is hosting two major... |
| 14.11.2015 | Why SalesTech is coming faster than you think | This November, San Francisco is hosting two major SalesTech events, Sales Hacker Sales Stack Conference and SiriusDecisions Technology Exchange, on the heels of Oracle Open World in October and Dreamforce in September.
To be able to sustain... |
| 20.08.2015 | Predictive Lead Scoring: The Good, The Bad (And The Sort Of Creepy) | In the time traveling film “Back to the Future II,” the villains (Biff and his grandson Griff) steal a time machine and go back in time to 1955. Biff then uses his knowledge of the future to become wealthy by making predictions.
Although, t... |
| 17.03.2015 | Are CMOs wasting money on faulty marketing analytics? | Chief marketers today know merely dipping a toe into the data technology pool is no longer sufficient. But in a digital era where it’s clear analytics are key, why are so few marketers taking the plunge?
Research shows that at least they’re... |
| 17.03.2015 | Are CMOs wasting money on faulty marketing analytics? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Chief marketers today know merely dipping a toe i... |
| 08.01.2015 | Funding Daily: Today’s tech funding news, in one place | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Here’s a list of today’s tech funding stories, up... |
| 08.01.2015 | Because sales reps have more to do than update their handouts, Seismic nails $20 million | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
“Sales enablement” is a still-evolving term. It c... |
| 08.01.2015 | Funding Daily: Today’s tech funding news, in one place | Here’s a list of today’s tech funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Goldman Sachs & GE Ventures back Rethink Robotics in $27M round
Some serious investors are betting on robot-making start... |
| 08.01.2015 | Because sales reps have more to do than update their handouts, Seismic nails $20 million | “Sales enablement” is a still-evolving term. It covers delivering up-to-date content to salespeople, training them, providing them with tools for closing a deal, and more.
Today, cloud-based sales enablement provider Seismic announced it ha... |
| 05.11.2014 | What Are Your Sales Reps Telling Customers? Now You Can Figure It Out. | November 5, 2014 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Marketers have fine-tuned their methods for identifying, tracking and nurturing leads. But what happens once a lead is handed over to sales? Are reps... |
| 25.09.2014 | Predictive lead scoring is gaining ground with smaller companies (report) | The drive to qualify incoming leads so that marketing teams are seen to be producing high-quality prospects, and in order that salespeople have the best chance of closing those opportunities, is pushing smaller companies to invest in the la... |
| 25.09.2014 | Predictive lead scoring is gaining ground with smaller companies (report) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The drive to qualify incoming leads so that marke... |
| 31.07.2014 | Study: Marketing automation lacks experienced users, demands more resources | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mid-sized B2B companies and corporations that use... |
| 31.07.2014 | Study: Marketing automation lacks experienced users, demands more resources | Mid-sized B2B companies and corporations that use marketing automation platforms (MAPs) lack experienced users and underestimate the amount of resource needed to drive effective MAP adoption. Those are just two of the conclusions from Siriu... |
| 08.01.2014 | SiriusDecisions Receives Growth Investment from JMI Equity | WILTON, Conn. – (PRWEB) – SiriusDecisions, Inc., a leading subscription-based research and advisory services firm focused on sales and marketing best practices, today announced that it has received an investment from JMI Equity, a growth eq... |
| 08.01.2014 | SiriusDecisions Raises Investment from JMI Equity | SiriusDecisions, a Wilton, Conn.-based a b2b research and advisory firm, raised an investment from JMI Equity.
The amount of the transaction was not disclosed.
Following the investment, John Neeson and Richard Eldh, managing directors and c... |
| 25.08.2011 | What the !@#$ is marketing automation? | VentureBeat inadvertently stirred up a storm of controversy when we published a guest post about marketing automation.
The guest post, by Justin Gray of LeadMD, looked innocuous enough at first. To our editors, it at first seemed like a str... |
