DIRECT (Earlier ShopKirana) is a B2B - commerce company focused on technology and supply chain innovation that aims to empower retailers to be competitive by providing technology, operational expertise and scale advantage. Idea is to partner with millions of retailers (by becoming part of their supply chain) and making it the biggest and quickest go-to-market channel for products and services. ShopKirana directly works with brands to give them a boost on the demand side and reach to masses with transparency and deep market intelligence.
ShopKirana is a b2b platform, started with a vision to empower millions of retailers which connects 1.2 Bn+ population of India in terms of trade. Even after ages of Internet in India, small mom pop stores holds more than 90% of all India retail trade & are the backbone of our economy.
We connect retailers directly with brands with the help of technology & supply chain innovation to source products within 48 hrs. Our "execution on ideas" journey started in 2015...We started very first fmcg/grocery b2b multibrand platform for unorganised kirana stores in India.
ShopKirana is a b2b platform, started with a vision to empower millions of retailers which connects 1.2 Bn+ population of India in terms of trade. Even after ages of Internet in India, small mom pop stores holds more than 90% of all India retail trade & are the backbone of our economy.
We connect retailers directly with brands with the help of technology & supply chain innovation to source products within 48 hrs. Our "execution on ideas" journey started in 2015...We started very first fmcg/grocery b2b multibrand platform for unorganised kirana stores in India.
Location: India, Madhya Pradesh, Indore
Employees: 501-1000
Founded date: 2014
Investors 5
| Date | Name | Website |
| - | Lead Angel... | leadangels... |
| - | InfoEdge V... | infoedgeve... |
| - | Incubate F... | incubatefu... |
| - | Better Cap... | bettercapi... |
| 04.07.2025 | MSIVC | msivc.co.j... |
Mentions in press and media 27
| Date | Title | Description |
| 27.03.2026 | Info Edge floats fund for early-stage deeptech bets | Credit: Pixabay âInfo Edge (India) Ltd, a backer of new-age companies such as Zomato parent Eternal Ltd and Policybazaar parent PB Fintech Ltd, has approved a fresh commitment to its new early-stage investment fund. The Noida, Uttar Prade... |
| 27.02.2026 | Info Edge Fuels India's Tech Future with New Growth Fund | Info Edge launched B8 Fund-I, a new Rs 250 crore growth-stage investment vehicle. It targets tech-enabled Indian companies. This expands Info Edge's significant venture portfolio. The company already operates early-stage funds and makes dir... |
| 26.02.2026 | Info Edge commits $27 mn to newly launched growth-stage fund | Hitesh Oberoi, co-promoter, managing director and CEO, Info Edge (India) Ltd Info Edge (India) Ltd, a backer of new-age companies such as Eternal which operates food and delivery platform Zomato and quick commerce platform BlinkIt, as well ... |
| 21.07.2025 | Udaan Acquires ShopKirana in USD 88.5 Mn All-Stock Deal Founded in 2015, Shopkirana has received significant investments, raising over USD 50 million from investors such as Info Edge, Sixth Sense Vent... | B2B e-commerce platform Udaan has made a significant move in the grocery commerce sector by acquiring Shopkirana in an all-stock deal. This marks a major consolidation in the industry, highlighting the ongoing shifts within the grocery e-co... |
| 18.07.2025 | How are ShopKirana’s PE, VC backers faring as it flies into Udaan’s cart? | Pro Vaibhav Gupta, co-founder and CEO, Udaan Business-to-business e-commerce platform Udaan has agreed to acquire smaller rival ShopKirana in an all-stock transaction that will result in a paper haircut for its sole private equity backer an... |
| 30.06.2025 | Jumbotail turns unicorn after raising $120M in Series D round; completes acquisition of Solv | Jumbotail, a Bengaluru-based B2B ecommerce and retail platform for food and grocery, has raised $120 million in a Series D funding round led by SC Ventures, the innovation and investment arm of Standard Chartered Plc. The round saw continue... |
| 07.05.2025 | Info Edge Scores 36% Returns On Startup Investments | SUMMARY The Sanjeev Bikhchandani-led company has invested a total capital of INR 3,959.16 Cr via Info Edge and other LPs Currently, the value of its investments is INR 36,855.40 Cr The internet company counts Zomato, Policybazaar, Ustra, Sh... |
| 07.02.2025 | Info Edge India Commits INR 1,000 Cr to New Venture Fund In partnership with Temasek, Singapore's sovereign wealth fund, the new fund is expected to exceed INR 2,000 crore (USD 230 million). | Consumer internet company Info Edge India has committed INR 1,000 crore (USD 115 million) to its latest venture capital initiative, IE Venture Investment Fund III, as per its BSE filings on Thursday. In partnership with Temasek, Singapore's... |
| 05.02.2025 | Zomato, Policybazaar backer Info Edge raising new fund | Hitesh Oberoi, CEO, Info Edge Info Edge (India) Ltd, which actively invests in startups and counts food delivery company Zomato and insurance aggregator Policybazaar among its portfolio firms, is raising a new alternative investment fund. T... |
| 07.06.2023 | Data snapshot: Agribusiness Marketplaces & Fintech continue to dominate India’s upstream investments | Data Snapshot is a regular AFN feature in which we analyze agrifoodtech market investment data provided by our parent company, AgFunder. Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new r... |
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