| Date | Title | Description |
| 10.03.2026 | Programmatic Advertising in 2026: Supply Path Optimisation and Header Bidding Evolution | Share
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Programmatic advertising has matured from an experimental buying method into the dominant mechanism through which digital media is traded globally. In 2026, programmatic channels account for more than 91 percen... |
| 08.03.2026 | Privacy-Preserving Advertising: How AdTech Is Adapting to GDPR and Privacy Regulations | Share
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The advertising technology industry is undergoing its most significant structural transformation in two decades. Driven by the twin forces of regulatory pressure and platform-level privacy changes, the mechanis... |
| 02.02.2026 | Barcelona-based Biorce closes €43.8 million Series A to accelerate AI-driven clinical trials | Biorce, a Barcelona-based HealthTech company transforming clinical trials through artificial intelligence, has today announced the closing of a €43.8 million ($52 million) Series A round to support international expansion, hire and accelera... |
| 29.07.2025 | MarTech Interview with Brian Danzis, Chief Revenue Officer at Seedtag | Brian, could you describe your professional journey and how your background in analytics and project leadership has shaped your path to your current role?
The media and advertising landscape has evolved into a highly complex and fast-moving... |
| 06.06.2025 | Seedtag Unveils Neuro-Contextual Advertising | Seedtag unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper signals like interest, emotion, and intent—a... |
| 29.05.2025 | Barcelona's Masia Fund: Igniting the Tech Revolution | Barcelona is on the brink of a tech renaissance. The launch of the Masia angel fund marks a pivotal moment in this vibrant city’s journey to becoming a European tech powerhouse. Founded by Carlos Trenchs and Pepe Borrell, Masia aims to inje... |
| 26.05.2025 | New angel fund ‘Masia’ aims to cement Barcelona’s tech hub status | A new angel fund, Masia, has launched in Barcelona. Founded by VC Carlos Trenchs and Pepe Borrell, former co-founder of Crowdcube Europe, Masia aims to accelerate the city’s ascent as a premier European tech hub.
The fund, which has operate... |
| 03.04.2025 | Seedtag Launches AI Intention Models to Unlock Real-Time User Intent | Seedtag, the global contextual advertising company, has announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time... |
| 02.04.2025 | The Debate: Should we ban smartphones in schools? | As Keir Starmer calls for schools to pay attention to the hit drama Adolescence, could a smartphone ban be next? We get two writers to argue for and against banning phones in schools in this week’s Debate
I believe schools should ban smartp... |
| 18.03.2025 | The Rise of European Venture Capital: A New Era of Investment | The European venture capital landscape is evolving. Two firms, Adara Ventures and bd-capital, are leading the charge. They are not just raising funds; they are shaping the future of investment in technology and mid-market businesses. Adara ... |
| 17.03.2025 | Adara Ventures announces first close of €100 million Adara Ventures IV Fund | Adara Ventures, the Madrid-based VC firm specialising in early-stage DeepTech investments, today announced the first close of its fourth flagship fund, AV4, targeting €100 million in capital commitments.
This new fund reinforces Adara’s com... |
| 30.01.2025 | MGID announces two strategic new hires to focus on next phase of growth | Global advertising platform MGID announced the appointment of Kenneth López Triquell as VP of Sales, and Tadej Pavlic as Head of Product Advertisers. The new hires will help MGID support advertisers, building on existing relationships and e... |
| 25.11.2024 | Seedtag Expands Horizons in ANZ with Strategic Leadership Appointments | In the bustling landscape of digital advertising, Seedtag is making waves. The global contextual advertising company, known for its innovative privacy-first solutions, is solidifying its presence in the Australia and New Zealand (ANZ) marke... |
| 25.11.2024 | Seedtag ANZ (formerly JustEggs) Strengthens APAC Presence with Two Senior Leadership Hires | Based in Sydney, the new Commercial and Trading Directors of ANZ will focus on growing the Seedtag business and optimising privacy-first advertising solutions in Australia and New Zealand
SYDNEY, Nov. 25, 2024 /PRNewswire/ -- Seedtag, the g... |
| 22.11.2024 | Seedtag ANZ (formerly JustEggs) Strengthens APAC Presence with Two Senior Leadership Hires | Based in Sydney, the new Commercial and Trading Directors of ANZ will focus on growing the Seedtag business and optimising privacy-first advertising solutions in Australia and New Zealand
SYDNEY, Nov. 22, 2024 /PRNewswire/ -- Seedtag, the g... |
| 24.09.2024 | Acurio Ventures and SIRIUS: Two Sides of the Startup Coin | In the bustling world of startups, two stories emerge from Europe, each highlighting the relentless pursuit of innovation. Acurio Ventures, a Spanish investment firm, has set its sights on early-stage startups with a hefty €150 million fund... |
| 23.09.2024 | Spanish firm Acurio Ventures to invest €150M in early-stage startups | Spanish investment firm Acurio Ventures, formerly named All Iron Ventures, today announced €150 million in investment commitments for its new investment vehicle, Acurio Ventures III.
The €150 million will be used primarily for investments i... |
| 03.09.2024 | Device-as-a-Service startup Fleet opens 4th office in London to deliver globally | Fleet, a French Device-as-a-Service (DaaS) provider, announced that after launching offices in Paris, Barcelona, and Berlin, is set to open a new office in London.
Leveraging its solid foundation in Europe, Fleet is now extending IT equipme... |
| 27.07.2024 | Farah Golant Joins Seedtag Board: A New Era in Contextual Advertising | In the fast-paced world of digital advertising, change is the only constant. Seedtag, a leader in contextual advertising, has made a significant move by appointing Farah Golant to its Board of Directors. This decision is not just a routine ... |
| 25.07.2024 | Farah Golant Joins Seedtag Board of Directors | Seedtag, the global leader in contextual advertising, announced today the appointment of Farah Golant to its Board of Directors.
Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as t... |
| 23.07.2024 | Farah Golant Joins Seedtag Board of Directors | Golant, a Seasoned Creative Industry Executive, Will Advise Seedtag During a Period of Accelerated Growth
NEW YORK, July 23, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, announced today the appointment of Farah... |
| 22.07.2024 | Summer 2024 Review |
As we head into the second half of 2024, we wanted to reflect on the key moments from the past few months: celebrating new investments, team promotions, and impressive growth stories from our across portfolio.
We have completed the final i... |
| 08.07.2024 | We are hiring a Head of Legal
We’re hiring a Head of Legal
What can you expect as Head of Legal at Adara? | 💥 Click here to apply 💥
Adara Ventures is a European early-stage venture capital firm specializing in data and AI, digital infrastructure, cybersecurity, digital health, and energy transition. Currently investing from its fourth generation ... |
| 02.07.2024 | Seedtag Enters Australian Market with Acquisition of JustEggs | The global contextual advertising company enters the Australian market with acquisition of JustEggs, expanding its footprint in the APAC region
NEW YORK , July 2, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, an... |
| 02.07.2024 | Seedtag Enters Australian Market with Acquisition of JustEggs | The global contextual advertising company enters the Australian market with acquisition of JustEggs, expanding its footprint in the APAC region
SYDNEY, July 2, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, annou... |
| 04.06.2024 | Seedtag Acquires Beachfront | Seedtag, a Madrid, Spain-based contextual advertising company, acquired Beachfront, a NYC-based provider of a sell-side ad platform built for CTV and streaming.
The amount of the deal was not disclosed.
Beachfront’s advanced technology, pre... |
| 03.06.2024 | Seedtag Acquires Beachfront, Integrating Direct Premium CTV Inventory and Enhanced Capabilities to Contextual Advertising Solution | Leading global contextual advertising company strengthens CTV offering amid channel growth
NEW YORK, June 3, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, announced today that the company has acquired Beachfront... |
| 02.05.2024 | Seedtag expands operations to Canada | Seedtag, the global leader in contextual advertising, announced that the company had expanded its operations into Canada with the appointment of Amanda Pui as that country’s National Sales Director.
In her new role, Pui will be responsible ... |
| 12.04.2024 | Seedtag appoints Kara Ullmann as Head of Political for the US | Seedtag, the leading contextual advertising company, has appointed Kara Ullmann as Head of Political in the US. In her new role, Kara will be responsible for establishing Seedtag’s go-to-market strategy, building key relationships, and leve... |
| 18.03.2024 | Oakley Capital acquires majority stake in progressive lens maker Horizons Optical | Today Oakley Capital announced that the Oakley Capital Origin Fund I is acquiring a majority stake in eyeglass maker Horizons Optical.
Founded in Barcelona in 2017, Horizons’ proprietary and patented software is used by independent laborato... |
| 14.03.2024 | Seedtag Appoints Brian Danzis to President North America and Lora Feinman to Head of Sales U.S. While Expanding Markets and Achieving 850% YoY Revenue Growth | Additional Promotions Across Departments Anchor a Series of Business Milestones
NEW YORK, March 14, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, announced today that Brian Danzis has been promoted to President ... |
| 14.03.2024 | Seedtag announced two new promotions | Seedtag, the global leader in contextual advertising, announced that Brian Danzis has been promoted to President North America and Lora Feinman to Head of Sales U.S. The strategic moves come as Seedtag experiences accelerated growth, with 2... |
| 05.09.2023 | Adara wins 2023 VC Deal of the Year | We are honored to announce that Adara Ventures has received the award for ‘Best Venture Capital Deal’ at this year’s SPAINCAP Awards for our investment in Seedtag and the subsequent partial sale of its stake to Advent International in July ... |
| 20.08.2023 | Conheça algumas empresas que agregam IAs generativas para se diferenciar no mercado B2B | A chegada do ChatGPT ao mercado mudou a forma com que startups e empresas utilizam inteligências artificiais generativas em seus processos. Negócios do mercado B2B estão apostando na IA generativa para diversificar e impulsionar seus produt... |
| 18.05.2023 | Seedtag Launches Industry First Generative AI Capability for Contextual Dynamic Creatives | Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level conte... |
| 20.12.2022 | What Does The Future Hold For Contextual Targeting? | Emilia Kirk is the Global Head of Growth at Seedtag, responsible for Client, Marketing and Product Growth. |
| 22.11.2022 | Seedtag Welcomes Kenneth López to Lead the Integration of its New Performance Solution | Kenneth Lopez, Global Head of Performance, Seedtag NEW YORK CITY, NEW YORK, UNITED STATES, November 22, 2022 /EINPresswire.com/ -- Seedtag, the leading Contextual Advertising Company, has announced the hiring of Kenneth López Triquell as it... |
| 07.11.2022 | Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner | Seedtag, the leading contextual advertising company, is strengthening their competitive positioning in the U.S. by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understan... |
| 29.07.2022 | Adtech capta mais de € 250 milhões para escalar tecnologia | A adtech de origem espanhola Seedtag, empresa publicidade contextual atuante na Europa e na América Latina, anuncia a captação de um aporte de mais de 250 milhões de euros do investidor de private equity Advent International.
A Seedtag é um... |
| 28.07.2022 | Madrid-based contextual ad platform Seedtag raises over €250M to change online advertising | Madrid-based Seedtag, a company that offers a suite of contextual advertising solutions based on machine learning and artificial intelligence, announced on Wednesday that it has raised over €250M in funding from private equity investor Adve... |
| 28.07.2022 | Instacart’s comedown speaks volumes about the plight of digital retail | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
The summer of 2022 is proving to be a long and lonely one for digital retail.
Paid Content Migrat... |
| 27.07.2022 | Seedtag surges ahead with €250M investment | 27/07/2022
Press release
SEEDTAG SURGES AHEAD WITH €250 MILLION INVESTMENT.
We’re excited to share the news that Seedtag, the global leader in contextual advertising, has raised over €250M in funding from private equity investor Advent I... |
| 27.07.2022 | Seedtag Raises Over €250 Million from Advent International | Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has raised over €250M in funding from private equity investor Advent International.
Read More About ML News : How Machine Learning and First-party Data W... |
| 27.07.2022 | Seedtag adds another €250+ million to the feedbag, takes on America in earnest | Madrid-based Seedtag has raised over €250 million via Advent International, historical backers of names including McAfee and NielsenIQ. Last September the firm hauled in $40 million in a Series B round, aiding the startups’ usage of AI tech... |
| 27.07.2022 | Seedtag raises over €250M from Advent International | MADRID, July 27, 2022 /PRNewswire/ -- Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has raised over €250M in funding from private equity investor Advent International.
The company intends to us... |
| 27.07.2022 | Seedtag Raises Over €250M in Funding | Seedtag, a Madrid, Spain-based leader in contextual advertising in EMEA and LATAM, raised over €250M in funding.
Advent International made the investment. As part of the transaction, Seedtag’s core existing institutional investors – Oakley ... |
| 27.07.2022 | Seedtag raises over €250M from Advent International | Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has raised over €250M in funding from private equity investor Advent International.
The company intends to use the funds to further scale its Conte... |
| 15.06.2022 | Seedtag acquires performance advertising platform KMTX | Oakley Capital (‘Oakley’), the pan-European private equity investor, is pleased to announce that portfolio company Seedtag the leader in contextual advertising in EMEA and LATAM, is acquiring KMTX (previously Keymantics), a leading French c... |
| 14.06.2022 | Seedtag, owned by Adara Ventures, acquires KMTX | 14/06/2022
Press release
SEEDTAG, OWNED BY ADARA VENTURES, ACQUIRES KMTX.
Pursuit of excellence is what keeps great men moving and the pursuit of perfection is what keeps great brands exploring!
Seedtag’s contextual creativity has been ... |
| 05.04.2022 | Seedtag refuerza su presencia en Latinoamérica con la apertura de oficinas en Argentina y Chile | Seedtag Argentina & Chile Offices
La empresa líder en publicidad contextual en LATAM abre oficinas en Argentina y Chile y refuerza, así, su presencia en el mercado latinoamericano. BUENOS AIRES, ARGENTINA, April 5, 2022 /EINPresswire.co... |
| 15.03.2022 | Ask the experts: Tips for hiring technical talent | Hiring tech talent was difficult even before the pandemic, and continues to be one of the greatest challenges for startups. |
| 13.12.2021 | Looking Toward The Future Of Advertising | Emilia Kirk is the Global Head of Growth at Seedtag, responsible for Client, Marketing and Product Growth. Visit Seedtag’s site to hear more |
| 01.10.2021 | Seedtag LAB Allows Brands to Use AI to Define their Cookie-less Advertising Strategies | Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the launch of Seedtag LAB, a program specifically designed to help brands find their target customers in a world without cookies through contextual AI (artificia... |
| 16.09.2021 | Seedtag Raises $40m in Series B Funding Led By Oakley Capital for US Expansion | Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has secured $40m in Series B funding. Led by Oakley Capital, the funding round – which was also participated in by Adara Ventures and All Iron Vent... |
| 15.09.2021 | Seedtag picks up $40M Series B | Contextual advertising startup Seedtag has raised $40 million in a round led by Oakley Capital. The funds will be used for product development and to expand into the US. Madrid-based Seedtag received a $5.2 million Series A in 2017.
Additio... |
| 14.09.2021 | A not-so-secret, secret ingredient in Mailchimp’s new $12 billion valuation | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Paid Content How data can accelerate growth and innovation From Deloitte
In a year when unicorn s... |
| 14.09.2021 | Startup de publicidade contextual recebe aporte de US$ 40 milhões | A Seedtag, adtech espanhola líder em publicidade contextual na Europa e na América Latina, recebeu um aporte um aporte de US$ 40 milhões em rodada de investimentos da Série B liderada pela Oakley Capital e participação da Adara Ventures e A... |
| 14.09.2021 | Despite the pandemic, Seedtag witnessed YoY growth of 25%; raises €33.8M for its contextual ad platform | Madrid-based Seedtag, a company that offers a suite of contextual advertising solutions based in Machine Learning and Artificial Intelligences to brands, announced that it has raised $40M (approx €33.8M) in its Series B round of funding.
Th... |
| 14.09.2021 | Seedtag raises $40m Series B: An explosive growth success story | Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has secured $40 million in a Series B round led by Oakley Capital, a pan-European PE group with $4 billion of assets under management. Adara Ventures als... |
| 14.09.2021 | A not-so-secret, secret ingredient in Mailchimp’s new $12 billion valuation | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Paid Content How to ensure your marketers stay dynamic and agile From Optimizely
In a year when u... |
| 14.09.2021 | Seedtag Raises $40m in Series B Funding Led By Oakley Capital for US Expansion | Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has secured $40m in Series B funding. Led by Oakley Capital, the funding round which was also participated in by Adara Ventures and All Iron Ventures fol... |
| 14.09.2021 | Seedtag has secured $40M in a Series B round led by Oakley Capital. Adara Ventures also participated alongside existing investors All Iron Ventures | 14/09/2021
Press release
SEEDTAG HAS SECURED $40M IN A SERIES B ROUND LED BY OAKLEY CAPITAL. ADARA VENTURES ALSO PARTICIPATED ALONGSIDE EXISTING INVESTORS ALL IRON VENTURES.
Seedtag, the leader in contextual advertising in EMEA and LATAM... |
| 14.09.2021 | Seedtag Raises $40m in Series B Funding Led By Oakley Capital for US Expansion
USA - English Italia - Italiano Nederland - Nederlands España - español USA - English USA - English USA - English | |
| 29.07.2021 | Paula Radcliffe participa da campanha de valores esportivos da Seedtag | Madrid, 29 de julho de 2021 – A Seedtag, líder em publicidade contextual nos mercados EMEA e LATAM, anunciou hoje uma parceria com Paula Radcliffe, ex-corredora britânica de longa distância e vencedora de três Maratonas de Londres, para ser... |
| 29.07.2021 | Paula Radcliffe, testimonial Seedtag per la campagna sui valori dello sport | Madrid, 29 luglio 2021 - Seedtag, leader pubblicitario in Europa e America Latina, ha annunciato oggi di aver firmato un contratto con Paula Radcliffe, ex maratoneta britannica e tre volte vincitrice della maratona di Londra, che sarà il vo... |
| 29.07.2021 | Seedtag ficha a Paula Radcliffe para su campaña sobre los valores del deporte | Madrid, 29 de julio de 2021. Seedtag, la empresa líder en publicidad contextual en Europa y América Latina, ha anunciado hoy su colaboración con Paula Radcliffe, la excorredora de fondo británica tricampeona del maratón de Londres, que será... |
| 29.07.2021 | Paula Radcliffe s’associe à Seedtag dans le cadre d’une campagne axée sur les marques et les valeurs du sport | Madrid, le 29 juillet 2021 - Seedtag, leader mondial de la publicité contextuelle en Europe et en Amérique Latine, annonce aujourd’hui son partenariat avec Paula Radcliffe, ancienne athlète britannique de fond et triple vainqueure du marath... |
| 29.07.2021 | Seedtag gewinnt Paula Radcliffe für Sportwerte-Kampagne | Madrid, 29. Juli 2021 – Seedtag, das in Europa und Lateinamerika führende Unternehmen für kontextuelle Werbung, hat heute eine Partnerschaft mit der ehemaligen britischen Langstreckenläuferin Paula Radcliffe bekanntgegeben. Die dreimalige G... |
| 27.07.2021 | Paula Radcliffe Partners With Seedtag for Brand Sports Values Campaign | Madrid, July 27 2021 - Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has partnered with Paula Radcliffe, former British long distance runner and three time winner of the London Marathon, to be ... |
| 27.07.2021 | Paula Radcliffe Partners With Seedtag for Brand Sports Values Campaign | Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has partnered with Paula Radcliffe, former British long distance runner and three time winner of the London Marathon, to be the face of the organisation’... |
| 26.07.2021 | Understanding Contextual AI In The Modern Business World | Emilia Kirk is the Global Head of Growth at Seedtag, responsible for Client, Marketing and Product Growth. Visit Seedtag's site to hear more |
| 10.12.2020 | Seedtag, participada por AdaraVP, anuncia la adquisición de la italiana AtomikAd | 10/12/2020
SEEDTAG, PARTICIPADA POR ADARA VENTURE PARTNERS Y OTROS, ANUNCIA LA ADQUISICIÓN DE LA ITALIANA ATOMIKAD.
Seedtag, participada por la firma de capital riesgo (venture capital) Adara Venture Partners y otros inversores nacionales... |
| 16.08.2017 | Spanish adtech startup Seedtag raises €2 million funding round | Madrid-based adtech startup Seedtag, which integrates advertising in online images, has closed a €2 million funding round from Spanish, French, and Brazilian investors. The startup previously raised a €400,000 seed round in June 2014, and a... |
| 17.10.2016 | Seedtag cierra una ronda de €1,5M liderada por Adara, acuden inversores anteriores | 17/10/2016
SEEDTAG CIERRA UNA RONDA DE €1,5 MILLONES LIDERA POR ADARA, ACUDEN INVERSORES ACTUALES.
Tras su nacimiento a mediados de 2014, seedtag, pionero y líder del In-Image Advertising en España, no ha parado de crecer. Actualmente goz... |
| - | Seedtag raises over €250M from Advent International | Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has raised over €250M in funding from private equity investor Advent International.
The company intends to use the funds to further scale its Conte... |
| - | Startup de publicidade contextual recebe aporte de US$ 40 milhões | A Seedtag, adtech espanhola líder em publicidade contextual na Europa e na América Latina, recebeu um aporte um aporte de US$ 40 milhões em rodada de investimentos da Série B liderada pela Oakley Capital e participação da Adara Ventures e A... |
| - | Seedtag Raises Over €250 Million From Advent | Seedtag recently announced it raised over €250 million from Advent. These are the details.
Seedtag – a leader in contextual advertising in EMEA and LATAM – announced that it has raised over €250 million in funding from private equity invest... |
| - | Summer 2022 Review: Marking extraordinary milestones and momentum
🚀 Three acquisitions & welcoming AVIII investment #14
🎉 More growth stories we celebrated
📚 Content we loved
✨ Thank you... | As we head into the second half of 2022, we wanted to take a moment to highlight some of the great achievements across our portfolio over the past few months. It’s been quite a year so far, and we continue to be impressed with the hard work... |
| - | Seedtag adds another €250+ million to the feedbag, takes on America in earnest | Madrid-based Seedtag has raised over €250 million via Advent International, historical backers of names including McAfee and NielsenIQ. Last September the firm hauled in $40 million in a Series B round, aiding the startups’ usage of AI tech... |
| - | Madrid's contextual ad platform Seedtag raises $40 million | Madrid-based Seedtag has raised $40 million in a Series B funding round. $35 million of this round arrives via Oakley Capital, a figure that provides the investment firm with a significant minority stake in the company. Using machine learni... |
