Second Nature helps sales teams perform better with sales coaching software. Second Nature uses conversational AI to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.
Location: United States
Total raised: $34.5M
Investors 4
| Date | Name | Website |
| 15.01.2022 | Signals Ve... | signals.vc |
| 21.10.2025 | Bright Pix... | brpx.com |
| 04.08.2025 | Sienna Ven... | sienna-vc.... |
| - | Zoom Ventu... | zoom.com |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 20.10.2025 | Series B | $22M | Signals Ve... |
| 12.01.2022 | Series A | $12.5M | - |
Mentions in press and media 16
| Date | Title | Description |
| 20.10.2025 | Second Nature secures $22M in recent funding to future-proof sales and service team training | Second Nature secures $22M in recent funding to future-proof sales and service team training Second Nature, the sales and service AI roleplay platform, announced it has secured a Series B funding round of $22 million, enabling the company t... |
| 18.10.2025 | AI Roleplay Pioneer Second Nature Lands $22 Million Series B Funding | Second Nature secured $22 million in Series B funding. The AI roleplay platform revolutionizes sales and service training. It crafts dynamic, data-driven simulations. Users practice real-world customer exchanges, tackling objections with AI... |
| 17.10.2025 | Second Nature: $22 Million Series B Raised For Expanding AI-Based Sales And Service Training | Second Nature, a leading AI-driven sales and service training company, has secured $22 million in a Series B funding round to accelerate the adoption of its next-generation conversational training technology. The round was led by Sienna VC,... |
| 17.10.2025 | Second Nature raises $22M for its AI sales training platform Send us a News Tip EXTRACT THE SIGNAL FROM THE NOISE Cookies | Second Nature AI Inc., a startup that helps companies make their sales teams more productive, has raised $22 million in funding to support its engineering efforts. Sienna VC led the Series B investment, which was announced on Thursday. Brig... |
| 16.10.2025 | Second Nature Raises $22M in Series B Funding | Second Nature Announces Series B Funding Round Second Nature, a NYC-based sales and service AI roleplay platform, raised $22m in Series B funding round. The round was led by Sienna Venture Capital with participation from Bright Pixel, Stage... |
| 25.01.2023 | Сервисы для автоматизации продаж: тренды 2023 года | Продажи движутся быстрее чем можно уследить, и можно сказать наверняка, если вы используете те же методы и инструменты продаж, что и несколько лет назад, вы останетесь позади. Рассказываем о том, как изменился рынок сервисов для b2b продаж ... |
| 18.01.2022 | AI Sales Coach Startup Second Nature Launches With $12.5M Funding Round | AI Sales Coach Startup Second Nature Launches With $12.5M Funding Round Eric Hal Schwartz on January 18, 2022 at 3:00 pm Enterprise AI startup Second Nature has launched in tandem with raising $12.5 million in a Series A funding round led b... |
| 14.01.2022 | Second Nature debuts AI-Powered Interactive Sales Coaching solution | Second Nature debuts AI-Powered Interactive Sales Coaching solution Second Nature, an automated AI-powered sales coaching solution, is emerging from stealth alongside a $12.5 million Series A round of investment, enabling the company to con... |
| 13.01.2022 | Second Nature Raises $12.5M in Series A funding | Second Nature, a Tel Aviv, Israel and NYC-based provider of an AI-powered sales coaching solution, raised $12.5M in Series A funding. The round was led by by signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Commu... |
| 12.01.2022 | Second Nature raises $12.5M to coach salespeople with AI-powered avatars | Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more As remote and hybrid work becomes commonplace, companies are investigating ways to train sales... |
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