Rozana.in is a P2P rural commerce startup that leverages Tech and Data Science to cater to unique local demands of 1 billion Indians outside the scope of online commerce. This silent tech revolution is not only empowering the end consumer but also working towards incubating over 10 million tech micro-entrepreneurs all over the country.
We enable micro-entrepreneurs to give wider, innovative and competitive offerings to end users. Our entrepreneurs use the platform to onboard customers, share latest deals and help them place online orders, making last mile delivery efficient.
Aspirations in rural India are on the rise and we are racing against time to ensure the effective delivery of essential services to these areas. Rozana.in aims to empower rural communities of the country and connect them to online commerce through a network of micro-entrepreneurs, and envisions to become the leading P2P rural commerce platform in India.
We enable micro-entrepreneurs to give wider, innovative and competitive offerings to end users. Our entrepreneurs use the platform to onboard customers, share latest deals and help them place online orders, making last mile delivery efficient.
Aspirations in rural India are on the rise and we are racing against time to ensure the effective delivery of essential services to these areas. Rozana.in aims to empower rural communities of the country and connect them to online commerce through a network of micro-entrepreneurs, and envisions to become the leading P2P rural commerce platform in India.
Location: India
Employees: 51-200
Total raised: $34.5M
Founded date: 2021
Investors 1
| Date | Name | Website |
| 08.02.2026 | Spark Grow... | sparkgv.co... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 06.03.2026 | Series B | $32M | Lightspeed... |
| 09.04.2022 | Series A | $2.5M | - |
Mentions in press and media 18
| Date | Title | Description |
| 08.03.2026 | Rozana Secures Rs 290 Crore to Dominate India's Rural Commerce Landscape | Rozana, a key rural omnichannel retailer in India, has successfully secured Rs 290 crore in Series B funding. This substantial capital infusion, led by Bertelsmann India Investments, alongside Fireside Ventures and Spark Growth Ventures, wi... |
| 06.03.2026 | Bertelsmann leads $32m funding in Indian rural commerce startup Rozana | - |
| 06.03.2026 | ETtech Deals Digest: Startups raise $157 million this week, down 32% on-year | Synopsis Startups raised around $157.3 million between February 28 and March 6, a decline of 32.2% compared to the $231.9 million secured during the same period last year, according to data intelligence platform Tracxn. The number of deals ... |
| 06.03.2026 | Omnichannel retailer Rozana bags Rs 290 Cr in Series B funding round led by BII | Rozana, a rural-focused omnichannel retail platform, has raised Rs 290 crore in a Series B funding round led by Bertelsmann India Investments (BII). Fireside Ventures, US-based Spark Growth Ventures, Bikaji Family Office, FE Securities, and... |
| 06.03.2026 | Rural commerce startup Rozana bags $30 million; valuation nears $200 million | Synopsis Rural commerce startup Rozana, which has built an omnichannel retail network spanning 21,000 villages in Uttar Pradesh and Haryana, has raised $30 million (Rs 275 crore) in a new funding round led by existing investors Bertelsmann ... |
| 06.03.2026 | Bertelsmann India Investments, Fireside top up bets on Rozana in Series B round | (From left): Rozana co-founders Mukesh Christopher, Ankur Dahiya and Adwait Vikram Singh Rozana, an omnichannel retail platform focused on rural areas, has raised Rs 290 crore (around $31.6 million) in its Series B funding round led by exis... |
| 06.03.2026 | Rozana Nets ₹290 Cr To Scale Its Rural Omnichannel Presence | SUMMARY The funding round was led by Bertelsmann India Investments, with participation from Spark Growth Ventures, Bikaji Family Office, FE Securities and Fireside Ventures The fresh capital will strengthen its tech infrastructure, broaden ... |
| 18.09.2024 | Down 90% from a $19bn 2021 peak, what’s next for eGrocery investment? | As consumers were stuck at home during the Covid-19 pandemic, eGrocery startups – those delivering food staples and household items from door-to-door – proliferated. Funding to the category soared to nearly $19 billion in 2021, a 35% share ... |
| 07.03.2024 | Rural commerce startup Rozana raised $22.5 M from Bertelsmann India | With the help of Fireside Ventures and current investors, rural commerce startup Rozana has raised $22.5 million under the leadership of Bertelsmann India Investments (BII). Prior to this round, in April 2022, the startup had raised $2.5 mi... |
| 06.03.2024 | Rural Commerce Startup Rozana Raises $22.5 Mn Funding, To Expand Its Warehousing and Logistics Operations | Rozana, a New Delhi-based rural commerce startup, has made headlines by raising $22.5 Mn (about Rs 186.5 crore ) in a fresh funding round led by Bertelsmann India Investments. The funding round also saw participation from Fireside Ventures ... |
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