About us
The idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. The cheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices. That "someone" eventually became ourselves...
Looking back now, several years later, with the passionate traveller Niclas by the side, we have made this grand idea a reality. Both of us, Pernilla and Niclas, are hardcore travellers and have visitited all corners of the world. Travelling as often as we possibly can, we’ve been to places from the Amazon jungle, to hiking in the Swedish mountains as well as rock climbing in Thailand.
We do everything in our power to make our outdoor clothes stand the test against the best outdoor garments available on the market.
Why do we exist?
We are the hikers who solved a problem in an excessively over-priced industry, who knows it is possible to manufacture super stylish outdoor clothes with really good fit made with the best materials at an affordable price. Our primary goal is to have our customers more happy with our products than with a similar product double the price from another brand. We´re not satisfied until our customers are! We work with the very best materials available and continually develop new fabrics, materials and membranes to make our garments as perfect as possible. We test our products thoroughly in the the Swedish wilderness with its diverse climate and seasons, as well as in exotic countries with more extreme weather conditions. We sent back samples for a pair of outdoor pants ten times because we were not satisfied with the strength of the thread. We had to develop our own superstrong RevolutionRace thread, wich now is used in all our outdoor pants. We sew all pants with double-stitching throughout the trousers, triple seams in the crotch area. We guarantee that they will last a long time!
To further assure we’re producing the highest-quality products possible, we regularly visit our factories in Vietnam to test the garments still in production. Many brands use standard tests which doesn´t reflect real outdoor use. The tests in the clothing industry is in many cases inadequate, we have developed our own testing methods where we test the garments in the way they wear in reality, not in an laboratory test environment. We hate it when garments break, we choose extra-durable zippers and high quality materials in all our RevolutionRace garments.
Our Clothes
We make multi-functional garments, well-fitting, functional and made from just the right materials; hybrid clothing which combines durable fabrics with flexible stretch material for optimal function and fit. Water repellent fabrics with a comfortable feel against the skin. Strategically placed ventilation panels and ventilation zippers, important for the garment to function during activities with varying intensity.
In our Pro model pants we have choosen the best materials, zippers from YKK and extra strong thread in all main seams. They will manage all strain from mountaineering to weeklong treks in really hard conditions. Our testers have been on several mountain peaks over 6000 meters with our clothes. We have performed long-term tests and we washed them countless times to make sure that they are as good as we want them.
In our basic models we have chosen details that can handle tough everyday use. We have several customers who climbed some serious mountains in the Nordwand Pants, and think they were outstanding.
The RevolutionRace brand started in 2013 and so far all our garments have sold out faster than we anticipated. We are growing fast and more and more people discover that our products truly deliver what we promise. We really listen to the feedback our customers give. We have made several colors, design changes and fabric improvements on our products after our customers valuable feedback.
The idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. The cheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices. That "someone" eventually became ourselves...
Looking back now, several years later, with the passionate traveller Niclas by the side, we have made this grand idea a reality. Both of us, Pernilla and Niclas, are hardcore travellers and have visitited all corners of the world. Travelling as often as we possibly can, we’ve been to places from the Amazon jungle, to hiking in the Swedish mountains as well as rock climbing in Thailand.
We do everything in our power to make our outdoor clothes stand the test against the best outdoor garments available on the market.
Why do we exist?
We are the hikers who solved a problem in an excessively over-priced industry, who knows it is possible to manufacture super stylish outdoor clothes with really good fit made with the best materials at an affordable price. Our primary goal is to have our customers more happy with our products than with a similar product double the price from another brand. We´re not satisfied until our customers are! We work with the very best materials available and continually develop new fabrics, materials and membranes to make our garments as perfect as possible. We test our products thoroughly in the the Swedish wilderness with its diverse climate and seasons, as well as in exotic countries with more extreme weather conditions. We sent back samples for a pair of outdoor pants ten times because we were not satisfied with the strength of the thread. We had to develop our own superstrong RevolutionRace thread, wich now is used in all our outdoor pants. We sew all pants with double-stitching throughout the trousers, triple seams in the crotch area. We guarantee that they will last a long time!
To further assure we’re producing the highest-quality products possible, we regularly visit our factories in Vietnam to test the garments still in production. Many brands use standard tests which doesn´t reflect real outdoor use. The tests in the clothing industry is in many cases inadequate, we have developed our own testing methods where we test the garments in the way they wear in reality, not in an laboratory test environment. We hate it when garments break, we choose extra-durable zippers and high quality materials in all our RevolutionRace garments.
Our Clothes
We make multi-functional garments, well-fitting, functional and made from just the right materials; hybrid clothing which combines durable fabrics with flexible stretch material for optimal function and fit. Water repellent fabrics with a comfortable feel against the skin. Strategically placed ventilation panels and ventilation zippers, important for the garment to function during activities with varying intensity.
In our Pro model pants we have choosen the best materials, zippers from YKK and extra strong thread in all main seams. They will manage all strain from mountaineering to weeklong treks in really hard conditions. Our testers have been on several mountain peaks over 6000 meters with our clothes. We have performed long-term tests and we washed them countless times to make sure that they are as good as we want them.
In our basic models we have chosen details that can handle tough everyday use. We have several customers who climbed some serious mountains in the Nordwand Pants, and think they were outstanding.
The RevolutionRace brand started in 2013 and so far all our garments have sold out faster than we anticipated. We are growing fast and more and more people discover that our products truly deliver what we promise. We really listen to the feedback our customers give. We have made several colors, design changes and fabric improvements on our products after our customers valuable feedback.
Location: Sweden, Borås
Employees: 51-200
Founded date: 2013
Investors 1
| Date | Name | Website |
| - | Altor Equi... | altor.com |
Mentions in press and media 9
| Date | Title | Description |
| 24.10.2025 | Altor divests all its shares in RevolutionRace | Altor divests all its shares in RevolutionRace Fri, Oct 24, 2025 08:55 CET Report this content 24 October 2025. Altor Fund IV (“Altor”) announces the successful placement of 16,299,438 shares in RVRC Holding AB (“RevolutionRace”) or the (“C... |
| 23.10.2025 | Contemplated sale of shares in RevolutionRace | Contemplated sale of shares in RevolutionRace Thu, Oct 23, 2025 17:31 CET Report this content NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA OR JAPA... |
| 13.03.2025 | The Winds of Change: Corporate Moves and Market Expansions in 2025 | In the world of business, change is the only constant. Companies rise and fall, and new strategies emerge like the dawn after a long night. Recently, three significant developments have captured attention: Getinge’s board proposal, Altor’s ... |
| 11.03.2025 | Completed sale of shares in RevolutionRace | Completed sale of shares in RevolutionRace Tue, Mar 11, 2025 19:20 CET Report this content 11 March 2025 THIS PRESS RELEASE IS FOR THE USE OF THE INTENDED RECIPIENT ONLY AND SHOULD NOT BE COPIED OR DISTRIBUTED TO ANY OTHER PERSON. NOT FOR D... |
| 28.01.2025 | Marshall Group Amplifies Future with HSG Partnership | In a bold move that echoes through the music industry, Marshall Group has found a new partner in HongShan Capital Group (HSG). This partnership marks a significant shift for the iconic brand, known for its legendary amplifiers and rock 'n' ... |
| 24.01.2025 | Altor divests Marshall Group to HSG | Altor divests Marshall Group to HSG Fri, Jan 24, 2025 13:00 CET Report this content January 24, 2025 - Altor Fund VI (“Altor”) has signed an agreement to divest all shares in Marshall Group AB (“Marshall Group”), the iconic brand renowned f... |
| 03.10.2024 | The Shifting Landscape of Corporate Governance and Sports Partnerships | In the world of finance and sports, two significant events have recently unfolded, each reflecting broader trends in corporate governance and brand evolution. Mandatum plc has restructured its Shareholders’ Nomination Board, while Altor Fun... |
| 02.10.2024 | Altor to partner with iconic hockey brand CCM Hockey | Altor to partner with iconic hockey brand CCM Hockey Wed, Oct 02, 2024 12:00 CET Report this content STOCKHOLM/MONTREAL, October 2, 2024 - Altor Fund VI (“Altor”) has signed an agreement to acquire a significant majority stake in the iconic... |
| 02.07.2024 | Epidemic Sound expands within the fashion industry - now soundtracking global brands Under Armour, Eton, RevolutionRace, Axel Arigato, Vagabond Shoemakers, Boozt, and J.Lindeberg among others | Epidemic Sound expands within the fashion industry - now soundtracking global brands Under Armour, Eton, RevolutionRace, Axel Arigato, Vagabond Shoemakers, Boozt, and J.Lindeberg among others Tue, Jul 02, 2024 14:00 CET Report this content ... |