| Date | Title | Description |
| 14.04.2026 | Nearly 18% of marketing emails miss inboxes, study finds | - |
| 09.03.2026 | Email Deliverability Technology: How to Ensure Your Campaigns Actually Reach the Inbox | Share
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The email deliverability technology market, valued at $4.5 billion in 2025, represents one of the most critical yet frequently overlooked segments within the digital marketing infrastructure. For organisations ... |
| 24.03.2021 | Inboxes Are Getting Overloaded. How to Keep Your Emails Out of Spam. | March 24, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Sadly 21 percent of marketing emails never reach their intended target. Many go missing while still being reported as “delivered.”
A new survey of Amer... |
| 03.08.2020 | Кейс «Румиком», часть 1: как эффективно работать с базой клиентов | Привлечение, вовлечение и удержание подписчиков - ключевые составляющие успешного email-маркетинга. В коммуникациях с клиентами важны каждая деталь: от формы сбора адресов и welcome-писем до отслеживания репутации домена. О том, как эти зад... |
| 28.11.2019 | An Email Marketers’ Guide to Consumer Privacy Changes | The email industry largely represented a lawless Wild West for many years, with senders calling the shots. But an increase in both the availability and use of personal data combined with a rising number of data breaches have ushered in a ne... |
| 07.08.2019 | Understanding Personas and How to Use Them | How well do you really know your brand’s audience? It can be easy to think of your audience as segments of prospects vs. customers or recent purchasers vs. lapsed buyers. But the most successful brands target subscribers on an individualize... |
| 04.06.2019 | Interview with Vice President of Corporate Development, Return Path – Alex Rubin | “For the first time, marketing leaders have a chance to see the big picture impact of their marketing campaigns across the customer journey.”
1. Tell us about your role at Return Path?
a. I am the SVP of Business Development in charge of Ma... |
| 03.05.2019 | Term Sheet — Friday, May 3 | IPO POP
Beyond Meat, the plant-based meat maker, soared in its market debut on Thursday. Shares surged 163%, making it the best-performing public offering of a major company since 2000.
Paid Content How can you protect what you can't see? F... |
| 02.05.2019 | The Long Game | Entrepreneurship and startup investing is a long game. It requires patience, resilience, capital, commitment, and much more.
But even so, the average life of a venture capital investment is seven to ten years. It is rare for it to go longer... |
| 20.11.2018 | 3 Steps to a Successful Triggered Email Program | Email marketers strive to build customer relationships and drive strong email revenue. Yet data shows that the one targeting strategy proven to be most effective for improving email engagement is also the least used.
According to a report b... |
| 30.10.2018 | Return Path Launches AI-Powered Solution to Improve Inbox Placement and Boost Subscriber Engagement | NEW YORK, October 30, 2018—Global data solutions provider Return Path today announced a groundbreaking new addition to its robust suite of email deliverability and optimization product offerings. Leveraging Return Path’s advanced analytics ... |
| 19.09.2018 | The Importance of Trust Between Email Senders and Subscribers | Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, click-throughs, and conversion rates; yet there is an underlying metric which has a significant impact on all ... |
| 17.07.2018 | Interview with Return Path CMO, Daniel Incandela | “An authentic and meaningful message must be the foundation for any marketing work. This is something I believe a lot of companies take for granted.
Data should be the biggest driver behind any sort of strategy, campaign, or messaging.”
Tel... |
| 03.07.2018 | Alguns apps usam humanos para analisar mensagens privadas do Gmail | Depois de o Facebook ser afetado pelo escândalo com aplicativos de terceiros, é a vez do Gmail passar por algo parecido. O serviço foi assunto de uma reportagem do Wall Street Journal, destacando que alguns desenvolvedores fora do Google po... |
| 30.10.2017 | Shetland Becomes a Scottish Leader in Cyber Security | At first glance, the sea-battered Shetland Isles appear an unassuming candidate for a leader in UK cyber security.
Despite being accessible only via a 12 hour ferry crossing or propeller plane, and maintaining a population of 23,000, the is... |
| 16.10.2017 | 250ok Raises $2.6M Series A, Plans to Expand E-mail Management Tech | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
E-mail is ubiquitous to modern corporate life, but despite its popularity, it’s not always an effective way to communicate. Between automated inbox filters that barely work, p... |
| 16.07.2016 | The email, data and privacy implications of Microsoft’s acquisition of LinkedIn | Len Shneyder Contributor
Len Shneyder is the VP of industry relations at SparkPost.
More posts by this contributor
365 Million Reasons Why Email Is A Solid Investment
We all took a collective gasp when we saw the price tag of Microsoft’s ac... |
| 24.03.2016 | Path Forward | Our portfolio company Return Path built a “returnship” program a few years ago to help stay at home moms and other men and women who have left the work force to take care of children, sick parents, etc figure out how to get back into the wo... |
| 05.02.2016 | 4 Tips for Securing Mobile Devices and Business Data | Everyone’s on your team got a smartphone. We live in the 21st century, after all. BYOD policy and corporate devices are a common, positive practice, right?
Well, not exactly.
According to a survey by Ipsos Mori, personal information on comp... |
| 14.01.2016 | Tenacity | One of the things I admire most in companies and their leaders is tenacity. I don’t mean sticking with a failed idea for too long. That is a mistake I see a lot of entrepreneurs make in the Seed and Series A stages. That does nobody any goo... |
| 08.07.2015 | Costanoa Closes $135 M Second Fund To Back Cloud, Data Startups | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Costanoa Venture Capital, an early stage investment firm founded in late 2012 with $100 million to manage, enjoyed a quick score by late 2014 when one of its first portfolio c... |
| 06.07.2015 | Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts | Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send mo... |
| 11.06.2015 | The Context.IO App Challenge | I recently agreed to be a judge for the Context.IO App Challenge. It is a long-format online hackathon. Developers and entrepreneurs have until September 1 to build and submit consumer applications that use the Context.IO API, with a chance... |
| 23.05.2015 | 365 Million Reasons Why Email Is A Solid Investment | Len Shneyder Contributor
Len Shneyder is the VP of industry relations at SparkPost.
More posts by this contributor
The email, data and privacy implications of Microsoft’s acquisition of LinkedIn
Editor’s note: Len Shneyder is the director o... |
| 24.12.2014 | My recently erratic world of the Gmail spam filter | Let’s start with a brief history of my investment-led fight against the perils of spam and my never-ending love of SMTP.
We were investors in Postini and my partner Ryan sat on the board. It transformed my life – with one minor change of an... |
| 02.12.2014 | Return Path Secures $35M Funding Round | Return Path, a NYC-based email data analytics company, secured a $35m funding round.
The investment was led by private equity firm Vista Equity Partners, which joined a syndicate including Union Square Ventures, Costanoa Venture Capital, Fo... |
| 26.02.2014 | Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam | International collaboration helps Return Path to reduce email abuse and extend detection to 2.4 billion mailboxes worldwide
LONDON, February 26, 2014 – IT Security vendor Kaspersky Lab and email intelligence company Return Path announced to... |
| 09.07.2013 | Only Once - The Book | My friend and USV portfolio CEO Matt Blumberg has a popular blog called Only Once on which he posts about the challenges and joys of being a CEO (for the first time, thus the name).
Matt should be familiar to AVC regulars because I have wri... |
| 26.04.2013 | Return Path Launches Inbox Insight to Give UK Marketers Visibility into Competitive Email Campaigns | A New Level of Email Intelligence Gives Marketers Access to Engagement Data to Increase Response
LONDON – Apr 26 2013 – Return Path, the global leader in email intelligence, today announced the availability of Inbox Insight for UK customers... |
| 19.09.2012 | Email Intelligence | I am in my second decade as a board member on several companies. It doesn't happen often in the VC business, at least my VC business, because I get off the boards of companies that go public or are headed there shortly. The percentage of po... |
| 13.04.2010 | Social Networking vs Email | I saw this chart in Morgan Stanley's latest Internet trends report.
Even though I've been saying for years that social networking will one day usurp email, it's a bit shocking to see that it has. There are some caveats. My kids use Facebook... |
| 19.01.2009 | GoodGuide And Geni Land New Funding | PEHub has reported a handful of new unannounced funding rounds based on recent SEC filings. Included among them are ancestry site Geni, which raised $5 million in Series C funding with investors including Charles River Ventures and Founders... |
| 20.08.2008 | The human piece of the venture equation | Founding teams are young and inexperienced, mostly by design
We’ve been attending a lot of “demo days” in the past month and I am attending one more this week, TechStars in Boulder tomorrow. These startup accelerator programs, inspired by t... |
| 19.08.2008 | The Human Piece Of The Venture Equation | We’ve been attending a lot of “demo days” in the past month and I am attending one more this week, TechStars in Boulder tomorrow. These startup accelerator programs, inspired by the success of Y Combinator, are launching something like 100 ... |
| 16.07.2008 | "Invite a friend" emails | Are they ending up in the junk folder? I suspect that the answer is yes and you are not alone. More and more social services that encourage their users to invite friends via email are facing email deliverability problems. It's one thing whe... |
| 15.07.2008 | Are Your "Invite A Friend" Emails Ending Up In The Junk Folder? | I suspect that the answer is yes and you are not alone. More and more social services that encourage their users to invite friends via email are facing email deliverability problems. It’s one thing when I send an email to my friends from my... |
| 14.02.2008 | Facebook Adopts Reputation Based Spam Filtering | I am a big fan of using reputation as the central measure of spam. Reputation means many things to many people, but I am using the word in the context of an aggregated measure of many inputs taken together to establish a message senders’ re... |
| 15.01.2005 | Sign Me Up | I was an investor and board member in Yoyodyne when Seth Godin wrote his groundbreaking book Permission Marketing.
That book changed everything for so many people. Finally there was a name for something that we all knew, that you could use ... |
| 12.11.2004 | Gmail Revisted | During this summer I posted a bit about Gmail.
I started with the assertion that Gmail wasn’t going to kill Yahoo! mail or Hotmail. I think email addresses are pretty sticky for most people, like phone numbers are.
Well we’ve got some data,... |
| 26.05.2004 | Spam Wars - The Next Phase | It’s my belief that the saturation of spam filtering technology across enterprises and consumer ISP services has dramatically reduced the amount of spam coming into mailboxes. There is more to be done for sure, but we are beginning to win t... |
| 06.05.2004 | Integration Please | The comments on my iTunes posts have read like this;
“Sounds like you need Mixmatcher“
“Take a look at Webjay or Musicmobs“
“I think the service that combines Rhapsody and iTunes is called Napster 2.0.”
Etc, etc.
Of course, I love all of th... |
| 22.10.2003 | Eradicating Spam | No I am not dreaming. Although I do dream about eradicating spam every day and night.
I get about 400 emails a day from senders i never want to get email from. That’s how i define spam. About 300 of them are caught by Postini, my spam filte... |
| - | Как отписаться от ненужных почтовых рассылок: 4 совета | Как отписаться от ненужных почтовых рассылок: 4 совета
11 Ноября, 2015, 10:00
Александр Мураховский
14197
Иногда поиск кнопки «Отписаться» превращается в квест. Отправители рассылок прячут кнопку всеми возможными способами — делают ее мален... |
| - | This NYC Startup Raised $35M to Keep Email Real | 359SHARES
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Return Path provides consumer intelligence that keeps brands connected to their audiences by analyzing the world’s largest collection of email data to show senders how to strengthen their customer engageme... |
