PurpleLab is transforming how the industry works with medical and pharmacy claims data through our p
Location: United States, Pennsylvania, Wayne
Employees: 51-200
Total raised: $43M
Founded date: 2015
Investors 1
| Date | Name | Website |
| - | M7 Holding... | m7holdings... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 12.09.2022 | Series B | $40M | - |
| 08.08.2019 | - | $3M | - |
Mentions in press and media 21
| Date | Title | Description |
| 05.03.2026 | PurpleLab and Decentriq Launch the Industry’s First Social Media Measurement Solution for Healthcare | Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ever. PHILADELPHIA, PA, UNITED STATES, March 5, 2026 /EINPresswire.com/ -- PurpleLab®, a leading healthcare analytics com... |
| 24.02.2026 | PurpleLab Joins the Video Advertising Bureau (VAB), Expanding Omnichannel Healthcare Advertising and Measurement into TV | WAYNE, PA, UNITED STATES, February 24, 2026 /EINPresswire.com/ -- PurpleLab®, a leader in healthcare data and measurement solutions, today announced that it has joined the Video Advertising Bureau (VAB), further expanding its commitment to ... |
| 11.02.2026 | PurpleLab Expands Access to Real-World Healthcare Data via Databricks and Snowflake | WAYNE, PA, UNITED STATES, February 11, 2026 /EINPresswire.com/ -- PurpleLab®, the healthtech company empowering teams to leverage insights that improve health outcomes, announced the availability of its provider and claims-based data soluti... |
| 07.01.2026 | PurpleLab® Launches End-To-End Campaign Measurement With Self-Service Flexibility | WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering real‑world data through an infrastructure of more than 14 billion annual claims from a robust network of sources, 3 million+... |
| 03.10.2025 | IQM Named Best Demand Side Technology at the 2025 AdExchanger Awards | IQM Advertising Corporation, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, is proud to announce that it has been named Best Demand S... |
| 09.09.2025 | InsightsRx and PurpleLab Partner to Transform Pharma Media Optimization with Real-Time Measurement | InsightsRx Partnership introduces smarter, real-time HCP and DTC optimization leveraging PurpleLab's data and InsightsRx's proprietary algorithmic intelligence. EAST WINDSOR, N.J., Sept. 9, 2025 /PRNewswire-PRWeb/ -- InsightsRx, a healthcar... |
| 09.09.2024 | PurpleLab® Introduces ‘Audience Builder’ | PurpleLab®, the healthcare analytics platform with one of the largest medical and pharmaceutical databases in the United States, announced the introduction of Audience Builder, a new solution for advertisers that simplifies the use of compl... |
| 23.08.2024 | Simulmedia Debuts Cross-Channel Offering | Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This innovative pharmaceutical... |
| 25.07.2024 | Viant, Havas Media Achieve 100% Scale, 93% Reach in Cookieless Test | Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world’s largest global co... |
| 18.01.2024 | Viant Integrates With PurpleLab | Setting a new standard for measurement solutions and advanced analytics in healthcare advertising Viant Technology Inc. , the leading people-based advertising technology company, announced a new integration with PurpleLab, a healthcare anal... |
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