PureCars is an automotive MarTech and FinTech company that’s in the business of transforming the way dealers, dealer groups, Tier 2 and Tier 3 providers make decisions that impact their bottom line -- from advertising to operations. Everyone claims to have data, but only PureCars has PURE™ Intelligence, giving dealers a competitive edge with information that is PURE: Proven, Understandable, Reliable, and Essential. By providing superior information and execution, we give our customers precisely what they need to operate more efficiently, lower their cost per unit sold, and win in their market. PureCars has been serving the automotive industry exclusively since 2007. We are a certified digital provider for 15 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands, and serve 65 of the top 100 dealer groups in North America.
Location: United States, Georgia, Atlanta
Employees: 201-500
Phone: +1 877-860-7873
Total raised: $5M
Founded date: 2007
Investors 1
| Date | Name | Website |
| - | Diversis C... | diversis.c... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 09.01.2013 | - | $5M | - |
Mentions in press and media 14
| Date | Title | Description |
| 23.09.2025 | Dealers Double Vehicle Sales Using the AutoMiner CDP with Meta Ads | PureCars, the leader in automotive retail advertising, recently released a study showing that dealerships using both its customer data platform (CDP), the AutoMiner, and digital advertising platform more than doubled vehicle sales. To measu... |
| 04.06.2025 | PureCars Joins Toyota & Lexus Canada Programs as Digital Ads Provider | PureCars, the leading provider of digital advertising and marketing technology solutions for dealerships, is proud to announce its inclusion in the Toyota & Lexus Canada Programs as an approved provider of Digital Advertising. These par... |
| 14.08.2022 | Purecars Acquires Autosigma | PureCars, an Atlanta, GA-based provider of digital marketing technology and services for automotive dealers, acquired AutoSigma, a Kutztown, PA-based digital asset management platform provider. The amount of the deal was not disclosed. Led ... |
| 02.06.2021 | PureCars Announces The All New Pro Dealer Platform | |
| 12.11.2019 | Atlanta Fintech Startup Makes Top 10 of Deloitte's Fastest-Growing Tech Companies List | Ask anyone in our local tech ecosystem, and they'll tell you how fast this burgeoning community is growing. But a new ranking of the fastest-growing private technology companies in North America that highlights more than 20 Georgia-based st... |
| 08.05.2019 | Top startup news for today, Wednesday, May 8, 2019 | Good morning! Below are some of the top tech startup news stories for Wednesday, May 8. PureCars raises new funding; completes spinout. PureCars, an marketing automation and business intelligence platform for the automotive industry, has r... |
| 08.05.2019 | PureCars Completes Spinout; Raises Funding | PureCars, an Atlanta, GA-based marketing automation and business intelligence platform for the automotive industry, raised a funding round of a disclosed amount. Backers included Diversis Capital, LLC, and Stage 1 Ventures. The deal was par... |
| 07.05.2019 | Term Sheet –Tuesday, May 7 | PROFITABLE UNICORNS & MORE The IPO hysteria continues. Ride-hailing startup Gett raised $200 million in a mix of debt and equity at a post-money valuation of $1.5 billion. Investors include Volkswagen, Access, Kreos, and MCI. Paid Conte... |
| 20.07.2018 | Hyundai Launches Digital Showroom on Amazon to Better Reach Customers | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Replicating the car dealership experience online has historically been a challenge. Although many of us have grown to prefer the ease and convenience of shopping online, there... |
| 31.10.2015 | M&A roundup - week ending 10/31/15 | Cisco made multiple purchases; Intel acquired Saffron; Porch bought Fountain IBM acquired technology and products from The Weather Company. While no financial terms of the deal were disclosed, a report in The Wall Street Journal has pegged ... |
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