| Date | Title | Description |
| 06.04.2026 | Miravoice Raises $6.3M in Seed Funding | Miravoice, a San Francisco, CA-based agentic AI startup that enables automated phone surveys and interviews, raised $6.3m in seed funding.
The round was led by Unusual Ventures, with participation from Neo and 25madison, as well as Karim At... |
| 23.03.2026 | The US Programmatic Advertising Market: Automation, Scale and Efficiency | Share
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Programmatic advertising in the United States processed more than 271 billion dollars in transactions during 2025, accounting for over 91 percent of all digital display advertising and an increasing share of vi... |
| 19.03.2026 | Foxtel & PubMatic debut programmatic live sport ads | - |
| 10.03.2026 | Programmatic Advertising in 2026: Supply Path Optimisation and Header Bidding Evolution | Share
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Programmatic advertising has matured from an experimental buying method into the dominant mechanism through which digital media is traded globally. In 2026, programmatic channels account for more than 91 percen... |
| 09.03.2026 | Programmatic Advertising Technology: How Automated Media Buying Is Reshaping Digital Advertising | Share
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Programmatic advertising technology has fundamentally transformed how organisations plan, purchase and optimise digital media. With programmatic ad spend forecast to reach $25 billion in 2025, representing appr... |
| 08.03.2026 | Another Estimate of the $1.12 Trillion AdTech Market: Competing Forecasts Explained | Share
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Ask five research firms to size the global AdTech market and you will receive five different answers. Not estimates that are roughly comparable, but figures that diverge by a factor of fifteen, ranging from app... |
| 04.01.2026 | Best SSPs for Publishers: Comprehensive Comparison Guide | Share
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Publishers today face a critical choice in programmatic advertising: rely on existing supply-side platforms or invest in custom-built solutions. The shift toward proprietary technology isn’t just about control ... |
| 12.12.2025 | eclicktech and Alibaba Cloud Release the 2026 Global AI Marketing Trends and Value White Paper | XI'AN, China, Dec. 12, 2025 /PRNewswire/ -- Global intelligent marketing company eclicktech has partnered with Alibaba Cloud to launch the 2026 Global AI Marketing Trends and Value White Paper — Preview Edition, offering a timely look at ho... |
| 11.12.2025 | PubMatic, Untapped Growth and tvScientific Team Up to Boost Agency Buying | PubMatic (Nasdaq: PUBM), Untapped Growth, and tvScientific today announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, a... |
| 11.12.2025 | eclicktech Shines at AWA 2025: Unveiling AI Marketing White Paper to Explore New Global Growth Paths in the Age of Agentic AI | BANGKOK, Dec. 11, 2025 /PRNewswire/ -- eclicktech, a leading MarTech firm integrating AIGC strategy into cross-border marketing solutions, made a standout appearance at the 2025 Affiliate World Asia (AWA) conference in Bangkok, Thailand. Th... |
| 23.10.2025 | TriCoast Media Extends Programming-First Adtech Model With Launch of Dark Matter Film Festival | The unique approach bridges the gap between programming and programmatic to build a more efficient CTV supply chain
CULVER CITY, Calif., Oct. 23, 2025 /PRNewswire-PRWeb/ -- TriCoast Media, a programming-led CTV adtech company, today announc... |
| 22.10.2025 | PubMatic Scales Pause Ad Campaigns Across CTV with dentsu First to Partner | PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that dentsu, one of the world’s largest agency networks, is the first to deploy comprehensive pause ad c... |
| 27.08.2025 | Industry Leaders Transform Enterprise Data Centers for the AI Era With NVIDIA RTX PRO Servers | announced leading global enterprises have adopted NVIDIA RTX PRO™ Servers — a new category of enterprise data center infrastructure powered by the RTX PRO 6000 Blackwell Server Edition GPU — speeding the shift from general-purpose computing... |
| 29.05.2025 | Bito's Bold Leap: Revolutionizing Code Review with AI | In the fast-paced world of software development, the pressure to deliver quality code is relentless. Enter Bito, a San Francisco-based startup that is reshaping the landscape of code review with its innovative AI platform. Recently, Bito se... |
| 29.05.2025 | Bito: $5.7 Million Seed Extension Raised For Expanding AI Code Review Platform | Bito, an AI-based developer platform that transforms how developers review and improve code by deeply understanding their codebase, announced a $5.7 million seed extension round, led by Vela Partners, with participation from NextView Ventur... |
| 27.05.2025 | Bito Raises $5.7 Million Seed Extension to Expand AI Code Review Platform with Codebase Awareness | Bito, an AI developer platform transforming how developers review and improve code by deeply understanding their codebase, today announced a $5.7 million seed extension round, led by Vela Partners, with participation from NextView Ventures,... |
| 08.05.2025 | PubMatic Unveils AI-Powered Media Buying Platform | PubMatic, a leader in digital advertising technology, announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the media buying process – from audience an... |
| 07.05.2025 | PubMatic Unveils AI-Powered Media Buying Platform | Buy-Side Technology Enables Transparent Media Buying Across Full Open Internet Inventory
NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic, a leader in digital advertising technology, today announced the launch... |
| 09.04.2025 | PubMatic Partners with Rotary Club of Poona as Title Sponsor for Move-A-Thon 2025, Strengthening its Commitment to Social Responsibility | Pune, Maharashtra, India
PubMatic, a leading independent technology company delivering digital advertising’s supply chain of the future, proudly served as the title sponsor for the Ultimate Move-A-Thon 2025, an initiative by the Rotary Club... |
| 20.03.2025 | PubMatic Connect Boosts Publishers’ eCPMs by 25%+ & Revenue Growth | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announces the success and impact of its Connect platform in driving incremental revenue and efficiency for publishers and advertisers t... |
| 22.01.2025 | TCL, PubMatic Partner to Boost Streaming Sports Ad Demand and Efficiency | TCL, a leading global television brand and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a new partnership designed to enhance programmatic advertising for live sports. Th... |
| 09.01.2025 | PubMatic’s Activate Sees Rapid Adoption & Market Share Growth | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announces the rapid adoption and market share growth of its innovative media activation platform, Activate.
In today’s dynamic digital ... |
| 04.12.2024 | PubMatic Expands its Collaboration with Western Union | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced an expansion of their work with Western Union to include its commerce media business.
This collaboration expanded partnership... |
| 21.11.2024 | Zitadel's $9M Boost: A Leap into Cloud-Native Identity Solutions | In the bustling tech landscape of San Francisco, a new player is making waves. Zitadel, a provider of cloud-native identity infrastructure solutions, has secured $9 million in Series A funding. This investment, led by Nexus Venture Partners... |
| 20.11.2024 | Zitadel Raises $9M in Series A Funding | Zitadel, a San Francisco, CA-based provider of cloud-native identity infrastructure solutions, raised $9M in Series A funding.
The round was led by Nexus Venture Partners with participation from Floodgate.
The company intends to use the fun... |
| 04.11.2024 | PubMatic Named a Leader in Q4 2024 Analyst Report on SSPs | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, proudly announces its recognition as a Leader in The Forrester Wave™: Sell-Side Platforms, Q4 2024. According to the report from Forres... |
| 24.10.2024 | Yahoo expands identity solutions with new publisher tools | Yahoo has announced the extension of its Identity Solutions, making them available through publisher tools and Supply-Side Platforms (SSPs).
Publishers can now implement Yahoo Identity Solutions via launch partners such as Amazon Publisher ... |
| 21.10.2024 | Lemma Strengthens Market Position with US Team Expansion & Talent Boost | Lemma, a leading omnichannel platform for emerging media, today announced the expansion of its New York-based U.S. team. This includes welcoming Jeremy Amigo as Head of Publisher Partnerships and Loubna Kadiri Hassani as Senior Director of ... |
| 21.09.2024 | The New Wave of Leadership in Ad Tech: TripleLift and Flat Ads Make Their Mark | The digital advertising landscape is evolving. Companies are not just adapting; they are transforming. At the forefront of this change are two key players: TripleLift and Flat Ads. Both companies are making significant strides in the ad tec... |
| 20.09.2024 | Flat Ads Makes Its Mark at DMEXCO 2024: Showcasing Strength in Programmatic Advertising | COLOGNE, Germany, Sept. 20, 2024 /PRNewswire/ -- In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The highly successful exhibition boasts 650 exhibitors, 850 speakers,... |
| 20.09.2024 | Flat Ads Makes Mark at DMEXCO 2024: Showcases Programmatic Ads Strength | In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The highly successful exhibition boasts 650 exhibitors, 850 speakers, and thousands of participants. At the event, Fla... |
| 16.09.2024 | Haleon Selects PubMatic as Supply Optimisation Partner | PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare compan... |
| 08.08.2024 | Adtech Startup Funding Has Collapsed | 5 Shares Email Facebook Twitter LinkedIn
For a long time, adtech startups regularly picked up billions of dollars in venture funding in a given year.
Not anymore.
So far this year, U.S. advertising-focused startups have raised only around $... |
| 31.07.2024 | PubMatic Unveils Addressability in the New Digital Landscape whitepaper | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new whitepaper that addresses the profound shifts in the digital advertising ecosystem caused by new consumer privacy r... |
| 25.06.2024 | PubMatic Announces Key Executive Hires to commerce media team | PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, is pleased to announce the addition of two executives to its commerce media team. These strategic hires will play a cruc... |
| 17.06.2024 | PubMatic First SSP to make Cognitiv ContextGPT 4 Available To Buyers | Global sell-side ad technology company, PubMatic, has partnered with Deep Learning Advertising Platform, Cognitiv to deliver a market-first contextual targeting solution using GPT 4, which goes beyond legacy keyword targeting. More scalable... |
| 03.05.2024 | Roblox’s Video Ads for all Advertisers, adds New Measurement Partners | Today, Roblox Corporation (NYSE: RBLX) announced video ads would become available to all advertisers,1 enabling them to seamlessly reach Roblox’s community of users, ages 13 and up2, across the platform. This new immersive advertising forma... |
| 11.04.2024 | Meet the 33 rising stars of adtech solving digital advertising's toughest challenges | Advertising Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
Lauren Johnson and Lara O'Reilly
2024-04-11T17:45:10Z
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| 29.03.2024 | PubMatic reinvests 2023 profits in team expansion for revenue growth | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a significant reinvestment of profits to bolster its engineering and sales teams. This strategic move aims to propel the comp... |
| 27.03.2024 | PubMatic Makes Strategic Investment in Engineering Team Expansion and AI Technology | Pune, Maharashtra, India
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a significant expansion of its engineering hiring plans in India to support gro... |
| 14.03.2024 | Seedtag announced two new promotions | Seedtag, the global leader in contextual advertising, announced that Brian Danzis has been promoted to President North America and Lora Feinman to Head of Sales U.S. The strategic moves come as Seedtag experiences accelerated growth, with 2... |
| 26.02.2024 | PubMatic Announces Record Fourth Quarter and Fiscal Year Ended 2023 Financial Results; Board of Directors Expands Share Repurchase Program by $100 Million | Q4 2023 revenue and adjusted EBITDA significantly exceeded guidance;
Revenue growth accelerated to $84.6 million, up 14% over Q4 2022, delivered net income of $18.7 million or 22% margin, adjusted EBITDA of $38.9 million or 46% margin;
Supp... |
| 26.02.2024 | PubMatic Announces Record Fourth Quarter and Fiscal Year Ended 2023 Financial Results; Board of Directors Expands Share Repurchase Program by $100 Million | - |
| 26.02.2024 | Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates | This is your AI Weekly Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-... |
| 20.02.2024 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates | This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-sy... |
| 19.02.2024 | DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV | DISH Media leans in on a data-driven approach in its latest collaboration with PubMatic, giving advertisers more optimization and better control of ad spend
PubMatic, an independent technology company delivering digital advertising’s supply... |
| 30.01.2024 | PubMatic Elevates Robin Steinberg to Drive Demand in North America | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that Robin Steinberg, formerly Vice President, Advertiser Solutions, has been promoted to the position of Senior Vice Preside... |
| 06.11.2023 | PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US and UK | PubMatic, an independent technology company delivering digital advertising’s supply chain of the future announced a groundbreaking data collaboration with Experian, the world’s leading global information services company. The collaboration ... |
| 12.07.2023 | Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic | Playground xyz, the leading attention measurement and optimisation platform, announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic, an independent technology company delivering digital advertising’s supp... |
| 21.03.2023 | PubMatic Names Sandro Catanzaro VP of Product Management for Connected TV and Video | The Roku and DataXu Veteran Brings a Wealth of Experience Innovating in Emerging Programmatic Technology
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced it has appointed San... |
| 28.02.2023 | PubMatic Announces Fourth Quarter and Fiscal Year Ended 2022 Financial Results; Board of Directors authorized $75 million share repurchase program | - |
| 28.02.2023 | PubMatic Announces Fourth Quarter and Fiscal Year Ended 2022 Financial Results; Board of Directors authorized $75 million share repurchase program | /EIN News/ -- Revenue from omnichannel video, including CTV, grew 42% in 2022 over 2021;
Delivered FY 2022 record revenue of $256.4 million, or 13% growth over 2021; GAAP net income margin of 11% and adjusted EBITDA margin of 38%;
Generated... |
| 28.11.2022 | Indonesian content creator startup TipTip raises $13m led by East Ventures | Indonesian content creator platform TipTip has raised $13 million in a Series A funding round led by East Ventures to accelerate platform adoption and diversify its product offerings.
Vertex Ventures, SMDV, B.I.G. Ventures and prominent ang... |
| 04.05.2022 | Perfecting the art of data storytelling | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Data is a powerful storytelling source. We often ... |
| 13.12.2021 | Reliable data and where to find them | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This article was contributed by Susan Wu, senior ... |
| 13.12.2021 | Reliable data and where to find them | Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more
This article was contributed by Susan Wu, senior director, marketing research at PubMatic.
Dat... |
| 09.09.2021 | PubMatic : Zapr Partners with PubMatic to Expand Addressability Footprint for Marketers in India | DELHI, SEPTEMBER 09, 2021 - Zapr Media Labs, a fast-growing media-tech startup that provides granular TV viewership data and also one of the world's largest offline media consumption repositories, today announced a partnership with PubMatic... |
| 24.08.2021 | A Different Eurovision: How Europe’s Connected TV Leaders Are Betting The House On Programmatic Ads | Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. |
| 09.12.2020 | PubMatic Stock Soars After the Adtech Company Raised $118 Million in Its IPO | With all eyes on DoorDash’s mammoth $3.37 billion offering, PubMatic made an impressive public equity markets debut Wednesday: Its shares surged 47%.
PubMatic’s stock (ticker: PUBM) opened at $25.12 and hit a high of $33.16. Shares closed W... |
| 16.11.2020 | SSP PubMatic Files For $75 Million IPO | -->
This SSP is going IPO.
PubMatic is gearing up for a proposed $75 million initial public offering after filing an S-1 with the Securities and Exchange Commission on Friday.
The company, founded in 2006, is one of the ad tech old guard... |
| 15.07.2020 | Реальная окупаемость инвестиций в UX: Кейсы редизайна в сфере B2B | Дизайн, ориентированный на пользователя — это не только создание превосходного опыта взаимодействия для клиентов. Это еще и умный бизнес ход. В этой статье мы разберем несколько успешных кейсов редизайна в сфере B2B.
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| 02.04.2020 | Publishers grapple with high clicks but low prices in pandemic | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The programmatic strategies that once worked befo... |
| 02.04.2020 | Publishers grapple with high clicks but low prices in pandemic | The programmatic strategies that once worked before the COVID-19 pandemic may not be working so well now. Internet browsing is up as more segments of the global population are ordered to remain home and are thus spending more of their day o... |
| 11.07.2018 | Pubmatic Raises $13M Funding Led By Nokia Growth Partners | Pune and California based realtime bidding and online advertising Pubmatic has announced that it has raised USD 13 million funding led by Nokia Growth Partners reported re/code . Nokia’s John Gardner will join Pubmatic’s board as observer. ... |
| 08.02.2014 | Ad tech startup PubMatic reportedly preparing an IPO valued at $1B | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Advertising company PubMatic has reportedly hired... |
| 08.02.2014 | Ad tech startup PubMatic reportedly preparing an IPO valued at $1B | Advertising company PubMatic has reportedly hired a pair of banks for an initial public offering, according to a Wall Street Journal report that cites anonymous sources familiar with the company’s plans.
PubMatic produces a platform that ma... |
| 07.02.2014 | PubMatic Raises $13M | PubMatic, a Redwood City, CA-based programmatic advertising platform company, raised $13m in funding.
The round was led by Nokia Growth Partners (NGP), which joined August Capital, Draper Fisher Jurvetson, Helion Ventures, and Nexus Venture... |
| 07.02.2014 | PubMatic Raises $13M |
REDWOOD CITY, CA, PubMatic has raised $13 million in new funding led by Nokia Growth Partners.
>> Click here for more funding data on PubMatic
>> To export PubMatic funding data to PDF and Excel, click here
PubMatic has r... |
| 20.11.2013 | PubMatic Appoints Rob Jonas to newly created position of Global Chief Revenue Officer | Promotion to support global business growth as rapid expansion continues
CALIFORNIA, USA, November 20th, 2013: PubMatic, the digital media platform company for publishers, today announced the promotion of Rob Jonas to the newly-created posi... |
| 06.06.2012 | PubMatic raises $45M in mezzanine financing led by August Capital | PubMatic, a digital ad platform for publishers, has raised a mega round of $45 million through mezzanine finance, led by August Capital. Its existing investors Draper Fisher Jurvetson, Nexus Venture Partners, Helion Ventures and Silicon Val... |
| 06.06.2012 | PubMatic Raises $45M in Mezzanine Financing |
NEW YORK, NY, Digital media platform for publishers, today announced that it has raised $45 million in mezzanine financing. New investor, August Capital, led the financing.
>> Click here for more funding data on PubMatic
>> ... |
| 06.06.2012 | PubMatic Raises $45M in Mezzanine Financing | PubMatic, a Redwood City, CA-based digital media platform for publishers, has raised $45m in mezzanine financing.
The round is being led by new investor August Capital, with participation from all existing investors including Draper Fisher ... |
| 02.05.2012 | Engage:BDR Launches A Real-Time Bidding Platform With Direct Buying From Publishers | Ad network engage:BDR has launched a new platform for real-time bidding that it’s calling First Impression.
Real-time bidding is already a big part of the online advertising landscape, but Vice President of Platforms Nick Lynch says engage:... |
| 19.04.2010 | Funding roundup: Latest deals around the Valley | A lot of money changed hands around Silicon Valley last week. Here’s a list of the bigger deals that went down.
PubMatic, provider of tools to optimize Internet ads for publishers of all types and sizes, raised $7.5 million in a third round... |
| 15.04.2010 | Helion Venture Leads $7.5M Round In PubMatic | PubMatic, a provider of ad revenue optimization technology for online publishers, has raised $7.5 million in its third round of funding. With this, the total capital infusion through venture-backed sources has gone up to $18 million, said a... |
| 15.04.2010 | PubMatic Raises $7.5 Million For Ad Optimization Platform | PubMatic, an online ad optimization service and TechCrunch 40 company, has raised $7.5 million in Series C funding from Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners. This round of investment brings PubMatic’s ... |
| 15.04.2010 | PubMatic Closes $7.5M Series C Funding Round | PubMatic, a Palo Alto, CA-based ad monetization and management solution, has closed a $7.5m Series C funding round led by existing investor Helion Venture Partners.
Existing partners Draper Fisher Jurvetson and Nexus Venture Partners also p... |
| 23.09.2009 | USA Today Goes “Reefer Madness” on the Real-Time Web | Jon Swartz wrote a long article in USA Today this morning about the phenomenon of the real-time web. The article blames “the real-time web” for declining test scores in school, anti-social addictions, short attention spans and texting-while... |
| 24.06.2009 | PubMatic Launches Dynamic Ad Price Prediction Tool | With ad pricing from ad networks changing constantly, publishers not only have to keep a pulse on revenue from impressions, but also on which ad network is delivering the best value. In fact, publishers can benefit greatly from diversificat... |
| 13.04.2009 | Rubicon Project raises more money, says ad optimization business is looking up | For many young companies in the advertising industry these days, the recent economic downturn is ugly.
But the Rubicon Project, a company that helps take ads from ad networks and place them on publishers’ web sites, says it grew revenue by ... |
| 16.03.2009 | PubMatic closes Series B round | Online ad optimization company, PubMatic, raises an undisclosed amount and launches new product
As online ad spending continues to drop during the economic downturn, online ad network optimization tools prove to be successful. Last year the... |
| 16.03.2009 | PubMatic scores more funds to optimize ad revenues | PubMatic, a Palo Alto, Calif.-based company that works with online publishers to squeeze more revenue out of their advertising strategies, announced that it has brought in an undisclosed amount in a second round of funding from existing inv... |
| 14.01.2009 | Roundup: Obama’s potential Blackberry replacement, internet does not equal “To Catch a Predator” episodes, plus layoffs | Here’s the latest action:
Alternatives to Obama’s favorite Blackberry — One option for the email-addicted President-elect is an NSA-approved secure PDA, the Sectera Edge, which costs $3,350 — but hey, you can drop it four feet onto concrete... |
| 13.01.2009 | PubMatic: Remnant Ad Prices Are Half What They Were A Year Ago | Fourth quarter data is starting to trickle in on how bad the online advertising downturn is turning out to be. The latest data comes from Pubmatic, an online ad optimization service used by more than 5,000 sites large and small. PubMatic’s ... |
| 20.11.2008 | YieldBuild Launches Self-Serve Ad Optimization In Public Beta | YieldBuild, an ad optimization platform that helps users manage multiple ad networks and position advertisements on their webpages, has launched its self-service program to the public. When we last covered the company, YieldBuild was still ... |
| 03.11.2008 | Is the sky falling on online advertising? | JP Morgan cuts online ad forecasts, Rubicon and Pubmatic Q3 reports show declines
When I opened my inbox this morning, one of the first emails I saw was the one from Imran Khan, Internet and media analyst at JP Morgan.
Not surprisingly, it ... |
| 18.08.2008 | New data shows 20% decline in online ads | PubMatic co-founder says social networks, entertainment sites were hit hardest
PubMatic, a provider of ad-management services for publishers, on Tuesday released its AdPrice Index, which showed a steep month-over-month drop in online advert... |
| 15.07.2008 | Report: Online web publishers saw flat or falling ad revenue in June | Online ad networks have been getting a lot of hype over the last couple of years. But many of these companies have been relying on sales deals with brands and ad agencies to build revenue — and not relying so much on measurable, reliably re... |
| 29.05.2008 | Jeremy Liew: online ad spending is slowing | Bill Morrison, the internet analyst for investment bank ThinkPanmure put out an interesting report today that is worth reading for people in the online media space. He concludes:
1Q08 was, in our opinion, one of the worst fundamental quarte... |
| 13.05.2008 | Report: Slowing Economy Finally Catches Up to Online Ads | “The Internet is recession proof,” is a sentiment we’ve heard trumpeted over and over and over again the past year. However, guest author Llew Claasen argued on this blog in February that paid search ads specifically are actually not recess... |
| 07.04.2008 | Pubmatic Data Suggests Small Sites Command Higher Rates For Remnant Ads Than Large Sites. | Online ad-optimizing service PubMatic is now publishing an AdPrice Index with the average rates collected for remnant ads by 3,000 Web publishers. These are the ads that sites place from the big ad networks when they cannot sell the invento... |
| 13.03.2008 | Google Enters The Ad Management Game | Google has soft launched Google Ad Manager, an ad tool that allows publishers to manage ad placement on their sites.
The service primarily competes with OpenX (previously PHPAds then OpenAds). Users add their ad codes to Google Ad Manager t... |
| 14.02.2008 | How Will Publishers Fare Under Microhoo? | By Rajeev Goel, Co-Founder of PubMatic
There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues such as deal mechanics, antitrust implications, and the impac... |
| 28.01.2008 | Roundup of action: Opus Select, Boobik, Branson’s space warming & more | 1. Yandex, Russian search engine, grows quickly
2. Opus launches hedge fund in New York
3. Matrix goes to China
4. Dogster takes $400,000 in financing
5. Semantic search engine Powerset raises $2M
6. Pubmatic, draw ads from all networks
7. ... |
| 08.01.2008 | PubMatic raises $7M for small publisher advertising | A sort of auction site for ads, PubMatic attempts to match its ad inventory against its subscriber base of small- and medium-sized web publishers to maximize the revenue of the latter.
The company says it has about 1,500 publishers on board... |
| 07.01.2008 | PubMatic Takes $7 Million Series A | TechCrunch 40 finalist PubMatic has taken $7 Million Series A in a round led Nexus India Capital that included original investors Draper Fisher Jurvetson and Helion Ventures.
PubMatic offers a meta ad server that sits between online publish... |
| 31.10.2007 | Using Pubmatic Could Land You Some Free Advertising | Advertising has gotten a lot more complicated since the early days of the internet. There are hundreds of ad networks out there. With targeting being the name of the game, efficiently allocating your ad space to visitors is nearly impossibl... |
| 08.10.2007 | The Rubicon Project helps publishers bring order to ad network chaos | With Google, Microsoft, Yahoo gobbling up ad network companies left and right, there’s a predictable result: Entrepreneurs create more ad networks.
However, if you’re a publisher of a Web site, and want to place ads on your site, sorting th... |
| 02.10.2007 | Rubicon Project helps publishers manage ad networks, raises $6M | (Update: Part of the financing was debt; we’ve updated accordingly)
The Rubicon Project, a startup that wants to streamline the process of dealing with multiple ad networks, has taken $6 million in venture and debt funding. It plans to star... |
| 18.09.2007 | New launches: Mint, Spottt, Kerpoof, ZocDoc & more | This morning, ten more companies presented from the Techcrunch40 conference, and here’s our ranking of the companies, in order of whether we’d like to hold stock in them: Xobni, Mint, Spottt (Adbrite), Kerpoof, ZocDoc, Pubmatic, Orgoo, Clic... |
