Proov offers patented at home testing systems, including the only FDA cleared at-home test to measure progesterone metabolite PdG, to help women understand and act on their hormones.
When used with the Proov Insight app, Proov's easy, at-home pee tests provide a science-backed fertility coach right in your hand. First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score. Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy.
Proov was founded by Amy Beckley, Ph.D, the "infertile scientist," after three years of infertility and seven miscarriages. Amy applied her own science expertise to uncover a luteal phase defect (a problem with ovulation quality). With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter.
Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking PdG, a metabolite of progesterone.
When used with the Proov Insight app, Proov's easy, at-home pee tests provide a science-backed fertility coach right in your hand. First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score. Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy.
Proov was founded by Amy Beckley, Ph.D, the "infertile scientist," after three years of infertility and seven miscarriages. Amy applied her own science expertise to uncover a luteal phase defect (a problem with ovulation quality). With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter.
Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking PdG, a metabolite of progesterone.
Location: United States, Colorado, Boulder
Employees: 11-50
Founded date: 2018
Investors 3
| Date | Name | Website |
| - | Kaya Ventu... | kaya.ventu... |
| - | WR Hambrec... | wrhambrech... |
| 25.12.2021 | GingerBrea... | gingerbrea... |
Mentions in press and media 20
| Date | Title | Description |
| 24.07.2025 | 'Our Product Works Too Well.' Dr. Drew and Kim Perell Advise a Founder on How to Fix Her Customer Retention Problem Get lessons in leadership and setting boundaries from renowned health expert Dr. Dre... | Amy Beckley, a Ph.D scientist, faced fertility and miscarriage problems due to low levels of the hormone progesterone. After hitting dead ends with traditional fertility tracking, she created Proov, the first FDA-cleared at-home test that h... |
| 04.12.2024 | Navigating the Health E-Commerce Landscape: Free Therapy and FSA Tools for Better Well-Being | In a world where mental health is often sidelined, Health E-Commerce® is stepping up. They’ve partnered with BetterHelp to offer a month of free online therapy. This initiative runs from December 3 to December 5, 2024. It’s a lifeline for t... |
| 02.12.2024 | FSA Store® launches new flexible spending account (FSA) deadline tool and tips to help consumers avoid forfeiting unused funds to December 31 deadline | FSA Store launches new deadline spending tool to help consumers use tax-free FSA funds before the December 31 deadline. New deadline feature allows consumers to customize online healthcare shopping based on FSA budget and personal health ne... |
| 05.05.2024 | Business | Boulder life-sciences leaders: Pfizer’s exit means opportunity | Lefkoff listed “six identifiable spinoffs” since Pfizer bought Array, four of which are publicly traded companies. They’re all doing very well. “That’s what you want to see in an ecosystem like ours,” he said. “Nobody leaves, nobody’s freak... |
| 18.04.2024 | Ashanti and Nelly are engaged and expecting their first child together | Ashanti and Nelly have announced they are engaged and expecting their first baby together. The musical artists first dated in 2003 and delighted fans when they rekindled their relationship in 2023. Essence magazine announced the pair's big ... |
| 29.09.2022 | Proov’s New Study Showing Sustained Elevated Progesterone Levels Increase Clinical Pregnancy Rates By 75% | Set to publish next month in the journal Obstetrics & Gynecology Research, Proov’s study has shown ... [+] that Positive PdG cycles are associated with increased pregnancy rates and lower odds of a first-trimester pregnancy lossgetty |
| 29.09.2022 | Proov® Announces The Release of its New Study, Showing Sustained Elevated PdG Levels Increase Clinical Pregnancy Rates by 75% | “Mounting evidence is showing us that LH doesn't have anything to do with ovulation, it can surge at any time and doesn’t necessarily mean that you’re ovulating,” said Amy Beckley, Proov’s founder and CEO. BOULDER, Colo. (PRWEB) September 2... |
| 07.12.2021 | Proov® to Expand Women’s Hormone Health Solutions to Advance Women’s Health and Offer More Accessible Care with $9.7M Series A Funding | Amy Beckley & Ellen Schell “I started this company in my basement after my own infertility battle and it has become more than I could have imagined. We are so excited to help women get even better information about their cycles to promo... |
| 16.09.2021 | Proov Announces Third Patent to Identify Fertile Window | Proov Logo “With this new patent, Proov will be able to expand beyond fertility to track and analyze menstrual cycle function, and open up new ways to navigate and improve cyclic hormone imbalances, '' says Amy Beckley, MFB Fertility’s fo... |
| 24.06.2021 | Proov Announces Approval for its Products in Europe | Proov Logo "We are so excited to finally be able to offer Proov technology to the European market. Our CE approval is testament to Proov's dedication to bringing safe, accurate, and high quality testing to women everywhere.” - Amy Beck... |
Show more