| Date | Title | Description |
| 28.07.2017 | Placecast launches new product to verify the location data in mobile ad campaigns | Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification.
For example, Goodman pointed to a study by Factual and the Mobile Marketing Association... |
| 17.06.2015 | The rise of the mobile data management platform: The holy grail of location data | This sponsored post is produced by Placecast.
Last year’s mobile data traffic was nearly 30 times the size of the entire global Internet in 2000. Research from Cisco found that global mobile data traffic grew 69 percent in 2014 and will inc... |
| 21.06.2014 | Amazon’s Master Of Commerce Move Into The Phone Game | Alistair Goodman Contributor
Editor’s note: Alistair Goodman is the CEO of Placecast, where he leads a team of mobile, technology and marketing experts who have created the most scalable, proven, location-based marketing system currently av... |
| 26.11.2013 | 15 Female Entrepreneurs You Should Know About (But Probably Don’t) | Although there are noteworthy entrepreneurs across all genders, races, ethnicity, geography, etc., this post is dedicated to shining a spotlight on female entrepreneurs, as we at Tech Cocktail are proud proponents of the Change the Ratio mo... |
| 25.11.2013 | Oh, no: Placecast wants to bring location-based deals to your car’s dashboard | If a screen exists, someone’s going to find a way to sell you things on it.
Just look at location-marketing company Placecast, which has teamed up with Aha Radio to bring location-based coupons to the screens in people’s cars.
Yes, you read... |
| 09.09.2013 | Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd | Placecast, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for people physically near locations like stores, is now taking the next step to link up advertiser... |
| 15.05.2013 | Indoor Mapping Startup Meridian Adds Notification Zones To Their Strategy | Indoor mapping software startup Meridian, continues to evolve their product strategy with a recent update to their offering.
Called Zones, the company’s newest update to their indoor mapping platform — and indoor is the key word here — allo... |
| 28.01.2013 | Mobile ads just won’t cut it anymore | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
This is a guest post by Tom Burgess, CEO and co-founder of Linkable Networks.
If there is one thing I know about advertisers from my ca... |
| 28.01.2013 | Mobile ads just won’t cut it anymore | This is a guest post by Tom Burgess, CEO and co-founder of Linkable Networks.
If there is one thing I know about advertisers from my career in the industry, it’s that we’re always chasing something. Like some people say about the dating gam... |
| 27.06.2012 | More Mobile Wallets Incoming: Placecast Launches White Label ShopAlerts Wallet | We’ve seen some notable developments around mobile payments that turn handsets effectively into credit cards, credit card processors, reward point aggregators, and more. A new product out today could see the ranks of these services swell ev... |
| 12.06.2012 | Placecast’s ShopAlerts Platform For Geofenced Offers Hits 10M Active Users | Mobile advertising company Placecast says that there are now 10 million active users on its ShopAlerts platform.
To be clear, many of those people probably don’t think of themselves as ShopAlerts users, because it’s a white label product — ... |
| 03.05.2012 | Harris: 20% Of US Consumers Buy Via Mobile; 62% Couldn’t Care Less | Mobile devices, by some estimates, will become a replacement for your wallet in the future, with NFC, dongles and sophisticated apps helping you buy things and manage the rest of your financial life, and with companies like Visa getting in ... |
| 22.08.2011 | Placecast combines “geofenced” ShopAlerts with mobile apps | Location-based digital marketing company Placecast has made a name for itself by sending text messages to users when they’re within range of a business that is offering discounts. Now the company is expanding these updates, called ShopAlert... |
| 28.02.2011 | Here Come the Geo-Targeted Coupons: AT&T Launches Location-Based Ads Service | AT&T has announced ShopAlerts, a new location-based service featuring ads and coupons from major retailers which are sent directly to subscribers’ mobile phones. Initially, the service will be available in New York, Los Angeles, Chicago... |
| 27.02.2011 | AT&T Taps Placecast For Location-Based Shopping Alerts | AT&T is betting big on location-based shopping alerts through a partnership with Placecast. AT&T is debuting a branded ShopAlerts service, which will deliver special offers and discounts to consumers via their mobile phones when the... |
| 31.01.2011 | Shopkick: Our users are checking into deals | Shopkick, a check-in application which lets retailers market offers to consumers, is showing some impressive growth numbers, according to Business Insider. Since its launch in August 2010, the company has attracted 750,000 users and is doin... |
| 14.10.2010 | Placecast and O2 bring location-based ads to 1M UK residents | Location-based advertising doesn’t seem to have reached a mass audience yet, but things may be changing. San Francisco startup Placecast just announced a deal that should bring its location-based ads to 1 million new users.
Placecast is par... |
| 14.10.2010 | O2 Taps Placecast For Location Based SMS Marketing Campaigns | Placecast is announcing a fairly significant partnership with European carrier O2 to enable geo-fence marketing campaigns for a number of brands for the carrier’s users.
Via, O2 More, an opt-in service for O2 customers; brands like Starbuck... |
| 24.09.2010 | Placecast’s LocalBox lets carriers and phone makers build quick location apps | Location-based ad company Placecast revealed its LocalBox technology today, aimed at carriers and handset makers who want to create location apps and marketing programs quickly.
The San Francisco company says that the LocalBox can be used i... |
| 24.09.2010 | Placecast’s LocalBox lets carriers and phone makers build quick location apps | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Location-based ad company Placecast revealed its LocalBox technology today, aimed at carriers and handset makers who want to create loc... |
| 24.09.2010 | Placecast Debuts All-In-One Geolocation Data Funnel LocalBox | As more and more geolocation apps hit the market, there is an enormous amount of data from these applications that can be mashed up to provide greater use to consumers. Location-based advertising and marketing service Placecast is hoping to... |
| 18.08.2010 | Placecast and Location Labs team up for location-based shopping alerts | Location-based ad and alert companies Placecast and Location Labs have teamed up to send shopping alerts to more than 180 million consumers across multiple cell phone networks.
The companies are creating ShopAlerts, which are location-trigg... |
| 18.08.2010 | Placecast Partners With Location Labs To Expand Reach Of SMS Marketing Campaigns | Text-message advertising startup Placecast is partnering with Location Labs to potentially extend the reach of Placecast’s ShopAlerts service to over 180 million potential consumers in the US. Location Labs offers developers an API that gat... |
| 18.08.2010 | Placecast and Location Labs team up for location-based shopping alerts | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Location-based ad and alert companies Placecast a... |
| 13.08.2010 | Who Wants Mobile Ads? Parents, Apparently | A new mobile marketing survey from Harris Interactive says that the demographic group most interested in receiving mobile advertising is mobile owners with children. This group is interested in receiving opt-in alerts from brands, says the ... |
| 01.07.2010 | Department of Desperation: Placecast Tries To Paint Foursquare As Irrelevant To Marketers | If you want to know why you can never trust a survey commissioned by a company trying to bolster its market position, just look at the slide above. Placecast, which is a text-messaging advertising service, commissioned a survey by Harris In... |
| 28.05.2010 | Geo Services Mismatch Places Up To 40 Percent Of The Time | Have you ever tried to check into a place on Foursquare or some other geo service only to find that there are 10 names for the same location? For instance, Foursquare has tons of different “places” that are all inside Grand Central Terminal... |
| 31.03.2010 | Placecast Launches Match API To Ensure Accuracy In Location-Based Check-Ins | Following the location-based frenzy that took place at this year’s SXSW festival, my colleague MG Siegler highlighted a definitive issue when it comes to checking in on various social networks like FourSquare, Gowalla, Loopt and others. The... |
| 31.03.2010 | Placecast helps location services share their data | Placecast, a company that lets retailers send mobile advertisements to nearby shoppers, today announced that it’s releasing free tools that should help various location-based systems communicate. making its available for free. The tool is p... |
| 31.03.2010 | Placecast helps location services share their data | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Placecast, a company that lets retailers send mob... |
| 24.03.2010 | Voyager Adds Funding for Placecast | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Seattle-based venture firm Voyager Capital has participated in a $3 million follow-on financing for Placecast, a San Francisco-based mobile marketing startup. Existing investo... |
| 23.03.2010 | Placecast Raises $3 Million For Location-Based Mobile Marketing Technology | Placecast, a startup that creates a location-based mobile marketing technology, has raised $3 million in Series B funding from Quatrex Capital, ONSET Ventures and Voyager Capital. This brings Placecast’s total funding to $8 million.
Placeca... |
| 25.02.2010 | Placecast Debuts Location-Based Mobile Marketing Technology ShopAlerts | For brick and mortar retail shops, the biggest challenge right now is actually getting foot traffic in their stores. Earlier this week, The New York Times reported that retailer North Face is attempting to bring people into their stores by ... |
| 08.02.2010 | Back to the Future: How Apple is Becoming More Like a Carrier Every Day | Editor’s note: Is Apple going too far with its restrictions on developers? Alistair Goodman thinks so and explains why in this guest post. He is the CEO of 1020 Placecast, a location-based mobile advertising startup.
Apple’s recent behavior... |
| 26.12.2009 | Location-Based Mobile Advertising Platform AdLocal Enters America, Wants To Win With Japan Know-How | Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon ... |
| 18.11.2009 | Placecast Raises $5 Million For Location-Based Advertising Platform | Location-based marketing platform Placecast has raised $5 million in funding from Quatrex Capital, Onset Ventures and Voyager Capital.
Placecast’s platform uses proprietary algorithms that weave together location information and other data ... |
