| Date | Title | Description |
| 10.03.2026 | Email Marketing Automation: AI-Driven Segmentation, Timing and Personalisation at Scale | Share
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Email marketing remains the highest-returning channel in the digital marketing arsenal, yet the gap between organisations that treat email as a broadcast tool and those that operate it as an intelligent, automa... |
| 07.03.2026 | Personalisation Technology in MarTech: How AI Is Powering 1:1 Marketing | Share
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Personalisation has shifted from a marketing aspiration to a commercial imperative. Research from McKinsey indicates that companies that deploy personalisation at scale generate 40 percent more revenue than ave... |
| 07.03.2026 | Email Marketing Technology: Automation, AI and the Future of Digital Outreach | Share
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Email remains one of the highest-return channels in digital marketing, and the technology supporting it has evolved significantly beyond the simple broadcast systems of the early internet era. The global email ... |
| 09.02.2026 | Technology and the Shift in Managing ‘Personalised Offers’ | - |
| 29.01.2026 | Study finds AI ads rival humans when visuals build trust | - |
| 07.10.2025 | Greek Big Pi Ventures Closes €130M Growth Fund | Greece ~
Company:
Greek-founded Big Pi Ventures has closed €130 million in the first round of its new growth fund.
The firm aims to help Greece evolve from a starting point for startups into a sustainable base for growing global companies. ... |
| 02.07.2025 | How AI is changing the face of travel marketing (and why you can’t ignore it) | Share
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Author: Ajit Desai
A visionary marketing leader with 16+ years of experience in B2B IT, driving revenue growth through data-driven strategies and innovative marketing solutions. Proven expertise in developing a... |
| 23.05.2025 | Persado Debuts Marketing Compliance Agentic AI For Financial Services | Persado, a leading provider of AI-powered content compliance and performance solutions for marketing, today launched Persado Marketing Compliance AI, the first agentic AI platform purpose-built for financial services marketing and legal tea... |
| 08.04.2025 | MarTech Cube Interview with Taylor Mahoney, Global Vice President, Solutions Consulting at Persado | Hi Taylor, Could you start by sharing a bit about your professional journey and your current role at Persado?
I started my professional journey at Banana Republic where I managed marketing creative development across projects. In that role,... |
| 20.03.2025 | Persado annonce sa nouvelle solution IA Dynamic Email pour les équipes Marketing du secteur financier | Persado
Réduction de l’effort opérationnel, conten intelligents et automatisation Tout en délivrant de la performance pour les campagnes récurrentes et triggers
Persado nous a aidé à comprendre ce qui résonne auprès de nos clients, nous per... |
| 05.12.2024 | Persado Wins the 2024 Banking Tech Award for Tech of the Future: AI and Data | The Persado Motivation AI platform generates, optimises and personalises marketing content at scale
Marketing Technology Leader Recognized for Helping Top Retail Banks Drive Growth With Motivation AI
The $2.5 billion in revenue we’ve helped... |
| 15.08.2024 | Persado Wins 2024 MarTech Breakthrough Award For Email Marketing Innovation | GenAI Leader’s Motivation AI Platform Recognised For Creating Content That Drives Customer Engagement and Revenue
Persado Motivation AI engages tens of millions of consumers annually across our customers, enabling marketers to apply insight... |
| 26.07.2024 | The Rise of AI in Marketing: Transforming Strategies and Engagement**
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In the digital age, marketing is evolving faster than a speeding bullet. Artificial Intelligence (AI) is the new superhero, swooping in to save time, cut costs, and enhance creativity. From content creation to customer engagement, AI is ... |
| 24.07.2024 | Не только ChatGPT: какие нейросети используют в маркетинге | Содержание: Как сэкономить время и деньги на создании контента Как создавать изображения и видео для рекламы Как персонализировать контент Как использовать чат-боты для службы поддержки Как создавать креативный контент, звуки и вкусы Как ан... |
| 01.05.2024 | Two Persado Customers Recognised for Effective Use of Generative AI in Marketing | Persado provides generative AI for marketers to easily create on-brand, high-performing marketing content at scale
Digiday Content Marketing Awards Finalist
Leading Financial Services and Retail Companies Named 2024 Digiday Content Marketin... |
| 19.03.2024 | Persado unveils GenAI content and image creation innvovations | Shoptalk 2024 (Booth #504), Persado, the Motivation Artificial Intelligence (AI) company, announced innovations in generative AI (GenAI) content and image creation for retailers, financial services companies, and digital agencies. Available... |
| 22.10.2023 | Ahead of Holiday Season, Persado Guide Shares Top-Performing Language for Retail Marketers | Generative AI Technology Reveals the Emotions that Motivate Action; How “Treat Yourself” and “New Year, New You” Messages Perform
Persado, the Motivation Artificial Intelligence (AI) company, has released its 2023 Holiday Marketing Guide, p... |
| 10.10.2023 | Persado Achieves Leader Ranking in CB Insights Analysis Of the Generative AI Text Content Generation Market | Persado, the Motivation Artificial Intelligence (AI) company, is the top Leader in CB Insights’ new landscape report assessing companies providing generative AI text content generation. CB Insights awarded Persado with a 9.8/10 score—nearly... |
| 17.08.2023 | New Persado Essential Motivation AI Solution Empowers Marketers to Instantly Generate Better-Performing Messages Across Channels | Persado, the Motivation Artificial Intelligence (AI) company, announced the launch of Essential Motivation, a GenAI language hub for digital marketers across industries to rapidly create emotionally engaging messages that increase customer ... |
| 04.08.2023 | Тотальное доминирование с AI. Стратегия, инструменты | Генеративный ИИ и ChatGPT вывели дискуссии об искусственном интеллекте на новый уровень, привлекая внимание как предпринимателей, так и глав государств. Лидеры бизнеса и топ-менеджмент должны быть в курсе трендов и отслеживать сферы примене... |
| 25.05.2023 | Mind the Gap: Persado Study Highlights Missed Opportunities for Travel Marketers | While consumers are prioritizing travel again, less than 20% are influenced to book by marketing campaigns
Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, published a study a... |
| 17.05.2023 | Persado Launches Dynamic Motivation; Generative AI Solution Increases Online Cart Conversion 3-5% | Motivation AI technology delivers a personalized language experience that motivates online shoppers to buy
Persado, the Motivation Artificial Intelligence (AI) company, announced the launch of Dynamic Motivation, a new marketing solution th... |
| 12.05.2023 | New Persado Study Quantifies Revenue Lift from Pairing Marketing Teams with Generative AI | Marketers on their own choose the highest-performing language option only 33% of the time, according to “Better Together: Generative AI + Human Creativity” Report
Marketers — and their brands — have tangible revenue to gain from enlisting a... |
| 19.04.2023 | Which Problems Are Enterprises Trying To Solve With Generative AI? | Assaf Baciu is cofounder and COO at Persado, which provides specialized generative AI used by some of the world's largest brands. |
| 24.08.2022 | How Leaders Are Using AI As A Problem-Solving Tool | Leaders face more complex decisions than ever before. For example, many must deliver new and better services for their communities while meeting sustainability and equity goals. At the same time, many need to find ways to operate and manage... |
| 04.04.2022 | How AI is making real contributions (right now) to business models | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - August 3. Join AI and data leaders for insightful talks and exciting networking opportunities. Learn more about Transform 2022
Stories of how AI will bene... |
| 04.04.2022 | How AI is making real contributions (right now) to business models | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Stories of how AI will benefit the enterprise are... |
| 04.02.2022 | Report: 78% of U.S. execs rely on AI insights to enhance marketing efforts | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Using artificial intelligence (AI) to create pers... |
| 04.02.2022 | Report: 78% of U.S. execs rely on AI insights to enhance marketing efforts | Join today's leading executives online at the Data Summit on March 9th. Register here.
Using artificial intelligence (AI) to create personalized language and content is one of the most impactful tools digital marketers have available to ens... |
| 29.09.2021 | Shoppers Are Ready For Personalization And Willing To Trade Data For It | New Survey Reveals the Connection Between Personalization and Privacy
A new study of 1500 online shoppers, conducted by CommerceNext in partnership with Bizrate Insights and sponsored by Persado, showed that consumers value their privacy, b... |
| 10.03.2021 | Marketing And CX Transformation: How Customer Centricity Creates Value | Jason Heller is president of Persado, a leading AI-generated content platform. Previously a partner at McKinsey and long time entrepreneur. |
| 03.02.2021 | Startup Cities in SEE: Who Is Who In The Emerging Athens Ecosystem | Athens, Greece ~
Company:
The Greek startup ecosystem is one of the most active in the Southeast Europe (SEE) region, with Athens winning an award for European Capital of Innovation in 2018. Next to emerging local tech ventures, an increasi... |
| 15.07.2020 | How Chase is using AI to update banking | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
As one of the so-called “big four” U.S. banks, Chase needs little in the way of introduction. And like many age-old institutions, inclu... |
| 15.07.2020 | How Chase is using AI to update banking | Watch all the Transform 2020 sessions on-demand right here.
As one of the so-called “big four” U.S. banks, Chase needs little in the way of introduction. And like many age-old institutions, including its direct rivals, the New York-based fi... |
| 10.09.2019 | JPMorgan Chase Announces Five-Year Deal with Persado For AI-Powered Marketing Capabilities | From persado.com:
NEW YORK – July 30, 2019 – JPMorgan Chase (NYSE: JPM) today announced a five-year, enterprise-wide deal with Persado, the leader in using AI to generate the highest performing marketing creative. After a successful pilot,... |
| 22.01.2018 | AI and copywriting: do androids dream up eclectic tweets? | AI and copywriting: do androids dream up eclectic tweets?
22-01-2018
What does the rise of artificial intelligence (AI) mean for the creative industry? Rory Stobo, Sookio's Chief Copywriter, travels back from the future to save humanity.
He... |
| 30.12.2017 | Как стартапы используют искусственный интеллект, чтобы сделать общение брендов с клиентами эффективным | За последние годы роль цифрового маркетинга в работе компаний выросла, как и ценность высококвалифицированных специалистов в этой области. Их востребованность пока никто не ставит под сомнение, но технологии уже сегодня могут стать их помощ... |
| 30.10.2017 | Persado unveils Persado One; lands $30m credit facility from Silicon Valley Bank | $30m credit facility from SVB
Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion, reports Julie Muhn at Finovate (Ba... |
| 26.10.2017 | StarVest Portfolio Company Persado named to CNBC’s Disruptor 50 List | May 16, 2017 – NEW YORK – Persado, the leading provider of AI-generated cognitive content for top global brands, today announced it has been named to CNBC’s fifth annual Disruptor 50. The list recognizes the most innovative private companie... |
| 24.10.2017 | Persado taps AI to personalize customers’ marketing messages | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Persado today announced a new feature of its AI-p... |
| 24.10.2017 | Persado taps AI to personalize customers’ marketing messages | Persado today announced a new feature of its AI-powered marketing software that’s designed to help companies create personalized marketing campaigns for individual customers based on their past engagements.
Called Persado One, the feature b... |
| 23.10.2017 | Marketing language: The emotions and symbols that work best | Today, the majority of humanity is faced with a constant stream of language. We receive an average of 80 plus emails a day. We can scroll through hundreds of tweets or Facebook updates in minutes. With a reported 10 hours daily spent in fro... |
| 23.10.2017 | Marketing language: The emotions and symbols that work best | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today, the majority of humanity is faced with a c... |
| 11.06.2017 | 50 компаний в области искусственного интеллекта, за которыми стоит следить Статьи редакции | Подборка от сайта KD Nuggets.
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Продажи и CRM
InsideSales.com — платформа для роста продаж, использующая предиктивные самообучающиеся алгоритмы. Компания привлекла более $251 млн инвестиций.
Persado — сис... |
| 09.02.2017 | The future of marketing -- from AI to voice control Apps | The marketing industry has experienced a surge of new technologies in the past few years. While this creates the potential for complete transformation, the marketing landscape over the past year has remained fairly steady. As 2017 begins, t... |
| 06.01.2017 | Greece is setting up a new €260 million fund-of-funds. Here’s how it will work | Since 2013, tech startups coming from Greece have managed to build world–class products, score multi-million dollar rounds from world–class investors and exit to world–class corporations.
All this more or less jump-started with the local VC... |
| 02.11.2016 | Hillary Clinton’s other big email problem, and why Donald Trump is no better | Hillary Clinton’s emails have been a constant source of news throughout this election cycle. And while attention on Donald Trump has been focused on secret servers that allegedly talk to the Russians recently, it turns out both candidates h... |
| 02.11.2016 | Hillary Clinton’s other big email problem, and why Donald Trump is no better | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Hillary Clinton’s emails have been a constant sou... |
| 23.07.2016 | 10 jobs that A.I. and chatbots are poised to eventually replace | If you’re a web designer, you’ve been warned.
Now there is an A.I. that can do your job. Customers can direct exactly how their new website should look. Fancy something more colorful? You got it. Less quirky and more professional? Done. Thi... |
| 05.04.2016 | Persado lands $30M to help solve the ‘bad versus terrible’ content marketing conundrum | Content marketing is hard.
In addition to understanding your audience, you need to create a tone of voice that suits your business, change that tone depending on how long you’ve known the prospective customer, and create original output wit... |
| 05.04.2016 | Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service | Sometime today you’re going to read a marketing message that was probably written by Persado‘s software — and if you haven’t, Goldman Sachs has led a $30 million investment into the company to make sure you will soon.
Persado has developed ... |
| 05.04.2016 | Persado Closes $30M Series C Financing | Persado, a NYC-based cognitive content generation platform, closed $30m Series C financing.
The round was led by Goldman Sachs, with participation from previous investors Bain Capital Ventures, StarVest Partners, American Express Ventures a... |
| 05.04.2016 | Persado lands $30M to help solve the ‘bad versus terrible’ content marketing conundrum | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Content marketing is hard.
In addition to underst... |
| 05.04.2016 | Daily funding roundup - April 5, 2016 | Human Longevity bagged $220M Series B; Persado closed $30M; Sequoia Capital invested in Mintigo
London-based on-demand delivery company Jinn closed a $7.5 million Series A round of funding, according to TechCrunch, led by Samaipata Ventures... |
| 14.08.2015 | The Future Of Consumer Marketing Is Personal | Andrew Cleland Contributor
Andrew Cleland is a managing director at Comcast Ventures.
Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal... |
| 28.07.2015 | Hide, copywriters! Here comes Persado’s first self-service version of its writing machine | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
When copywriters imagine being replaced by a comp... |
| 28.07.2015 | Hide, copywriters! Here comes Persado’s first self-service version of its writing machine | When copywriters imagine being replaced by a computer, they’re probably thinking of something like Persado.
Founded in 2012, the New York City-based company offers an enterprise-level platform that helps brands like American Express, Neiman... |
| 27.07.2015 | The Next Wave Of Enterprise Software Powered By Machine Learning | Ajay Agarwal Contributor
Ajay Agarwal is a managing director at Bain Capital Ventures, where he focuses on early-stage SaaS investing.
More posts by this contributor
Marketing Tech’s Bumpy Road: Consolidation, Growth And A New Frontier
Mana... |
| 15.04.2015 | The business of persuasion — and how machines are beating humans | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The wording and emotions used in advertising can ... |
| 15.04.2015 | The business of persuasion — and how machines are beating humans | The wording and emotions used in advertising can affect clicks by 400 percent. And it turns out humans aren’t that good at it.
That’s according to Persado, a company that uses artificial intelligence and machine learning to evaluate and con... |
| 23.01.2015 | Funding roundup - week ending 1/23/15 | Uber, Shazam, SpaceX, Jibo, GPShopper, AppsFlyer, Raise, Avalara, True Link, Brandfolder, Ringly
Seed stage
Brandfolder, which helps companies manage their brand assets, raised $2 million in new funding from the White Cedar Venture fund.
Tr... |
| 22.01.2015 | Persado, With $21M More, Tools Up Its Software for Persuasion | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
On Thursday, New York-based Persado announced it raised $21 million in a Series B round led by StarVest Partners, with participation from Bain Capital Ventures, American Expre... |
| 22.01.2015 | Automated Copywriting Startup Persado Raises $21M | Persado, a startup that says it can automatically create and test different marketing emails and other promotional material, is announcing that it has raised $21 million in Series B funding.
Co-founder and CEO Alex Vratskides told me that t... |
| 22.01.2015 | Persado scores $21M to become the Moneyball of marketing | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
If you’re a marketer with a knack for writing gre... |
| 22.01.2015 | Persado scores $21M to become the Moneyball of marketing | If you’re a marketer with a knack for writing great copy, you may want to learn another job skill.
New York City-based Persado is offering an artificial intelligence-based system for creating the most effective text for emails, web pages, a... |
| 22.01.2015 | Persado Scores $21 million to Bcome the Moneyball of Marketing | - |
| 22.01.2015 | Funding Daily: Today’s tech funding news, in one place | Here’s a list of today’s tech funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Raise grabs $56M to help you sell your gift card for cash
Gift cards are big business — so big, there are entire marketplace... |
| 22.01.2015 | Persado Closes $21M Series B Funding | Persado, a New York City-based provider of a platform to automate the creation of persuasive language in digital marketing and other applications, closed a $21m Series B funding.
The round was led by StarVest Partners, with participation fr... |
| 22.01.2015 | Funding Daily: Today’s tech funding news, in one place | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Here’s a list of today’s tech funding stories, up... |
| 22.01.2015 | Persado raises $21 million to automate marketing emails | The company uses algorithms to create millions of different messages to help drive up sales
My sister used to be a journalist, until she lost her job a few years ago and then turned to PR instead. I sometimes tease her and say she went to t... |
| 22.01.2015 | Persado Secures $21M in Series B |
NEW YORK, NY, Persado today announced it has closed $21 million in Series B funding.
>> Click here for more funding data on Persado
>> To export Persado funding data to PDF and Excel, click here
Persado today announced it... |
| 13.02.2013 | Persado Raises $15M in Series A Funding | Persado, a New York City-based developer of data-driven marketing software, raised $15m in Series A funding.
The round was led by Bain Capital Ventures.
The company intends to use the capital to expand sales and marketing efforts, increase ... |
| 13.02.2013 | Persado gets $15M to bring science to marketing campaigns | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Marketers: How do know which messages and campaig... |
| 13.02.2013 | Persado Raises $15M Series A |
NEW YORK, NY, Creator of data-driven marketing software, today announced $15 million in Series A funding, led by Bain Capital Ventures.
>> Click here for more funding data on Persado
>> To export Persado funding data to PDF ... |
| 13.02.2013 | Funding Daily: Won’t you be my galentine? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Those of you that watch Parks and Recreation know... |
| 13.02.2013 | Persado raises $15M for marketing persuasion technology | The company gets support from Bain Capital Ventures
Marketing and advertising is all about saying the right things to the right people. Why hasn’t someone created an algorithm for that? Oh, wait, someone just did. Digital marketing company ... |
| 13.02.2013 | Persado gets $15M to bring science to marketing campaigns | Marketers: How do know which messages and campaigns will resonate best with your target audience?
New York-based Persado wants to provide marketers with data to help them build a successful campaign or promotion. Today, the startup has pull... |
| 13.02.2013 | Persado Gets $15M Led By Bain To Persuade The Ad World To Turn To Their Persuasion Marketing Technology | Persado, an ad-tech spinoff of digital marketing firm Upstream that specialises in “persuasion marketing”, has picked up a round of $15 million, which it will use to establish a new headquarters in New York to add to its London base; invest... |
| - | This NYC Startup Just Raised $30M To Tell You How To Phrase Things | 575SHARES
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It is said that the average social media consumer reads 54,000 words a day and comprised in this are overt and covert messages that hit us right in the subconscious. So if we want to have an influence on t... |
| - | Persado Raises $30M Led by Goldman Sachs | - |
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About Insider Intelligence
GenAI is making an impressive impact on the customer life cycle | GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with con... |
