Palmetto Moon was born from humble beginnings. After sending their youngest daughter off to college, Karen and Robert Webster opened the small shop as a seasonal kiosk in Charleston’s Citadel Mall on November 1st, 2002. Recognizing that most collegiate merchandise could only be purchased on campus, the Websters decided to offer fan apparel from the local universities and South Carolina state products. This quickly put Palmetto Moon on the map as the go-to collegiate headquarters. After a very successful holiday season, the Websters opened the first Palmetto Moon storefront in the spring of 2003, and a southern lifestyle destination was born.
As more locations opened the following years, Palmetto Moon maintained its homegrown roots, as both of Karen and Robert’s daughters and husbands also became involved in managing and operating stores. It truly was a family affair, and further established the value of local community and Southern roots to the brand.
Charleston, South Carolina was once considered a sleepy southern beach town, known for its rich heritage and history…and also some pretty good shrimp and grits! Through the years, though, Charleston has evolved from a casual tourism spot, to a flourishing coastal metropolis – a much sought after place to live and visit. Growing with the trends, all the while preserving its southern culture and coastal lifestyle. Just like it’s hometown, Palmetto Moon has grown from a singular, family-operated storefront in South Carolina, to 28 locations scattered throughout the Southeast. Still headquartered in Charleston, Palmetto Moon’s upbringing continues to resonate with the company. We are always chasing the trends, but we stay true to where we came from, deeply rooted in familial values, a sense of community, and a strong appreciation for all things southern.
As we continue to grow, we concentrate on delivering the same foundation established by the founding family, as those roots are near and dear to all of our hearts.
As more locations opened the following years, Palmetto Moon maintained its homegrown roots, as both of Karen and Robert’s daughters and husbands also became involved in managing and operating stores. It truly was a family affair, and further established the value of local community and Southern roots to the brand.
Charleston, South Carolina was once considered a sleepy southern beach town, known for its rich heritage and history…and also some pretty good shrimp and grits! Through the years, though, Charleston has evolved from a casual tourism spot, to a flourishing coastal metropolis – a much sought after place to live and visit. Growing with the trends, all the while preserving its southern culture and coastal lifestyle. Just like it’s hometown, Palmetto Moon has grown from a singular, family-operated storefront in South Carolina, to 28 locations scattered throughout the Southeast. Still headquartered in Charleston, Palmetto Moon’s upbringing continues to resonate with the company. We are always chasing the trends, but we stay true to where we came from, deeply rooted in familial values, a sense of community, and a strong appreciation for all things southern.
As we continue to grow, we concentrate on delivering the same foundation established by the founding family, as those roots are near and dear to all of our hearts.
Location: United States, South Carolina, Charleston
Employees: 201-500
Phone: +1 888-309-8040
Founded date: 2002
Investors 2
| Date | Name | Website |
| - | Topspin Pa... | topspinpar... |
| 13.07.2025 | Praesidian... | praesidian... |
Mentions in press and media 23
| Date | Title | Description |
| 07.04.2026 | Palmetto Moon Celebrates Grand Opening at Cordova Mall on May 2 | Grand Openings are full of energy and excitement—from reconnecting with loyal customers to welcoming new faces. We look forward to becoming a go-to shopping destination for both locals and visitors.” — Kelsi Gannon, Brand Marketing ManagerP... |
| 30.03.2026 | Palmetto Moon Announces 10th Georgia Location, Opening in Columbus on June 6 | This is a market our customers have been asking for, and their feedback continues to guide our growth. We look forward to joining the community and welcoming everyone on opening day.” — John Thomas, Chief Executive Officer of Palmetto MoonC... |
| 19.03.2026 | Palmetto Moon Celebrates First Virginia Store with Grand Opening at River Ridge on March 28 | Lynchburg's strong sense of community, family values, and appreciation for the outdoors make it the perfect place to introduce our brand to the Commonwealth.” — John Thomas, Chief Executive Officer of Palmetto MoonLYNCHBURG, VA, UNITED STAT... |
| 09.03.2026 | Palmetto Moon Expands Florida Footprint, Announces Grand Opening Celebration in Pensacola on May 2 | The energy and community spirit we’ve experienced in Destin and Panama City Beach have been incredible, and we’re looking forward to building those same connections here in Pensacola.” — John Thomas, Chief Executive Officer of Palmetto Moon... |
| 01.10.2025 | Foley Welcomes Palmetto Moon with Grand Opening at Tanger Outlets on October 11 | Alabama has always been a strong market for us, and this new location at Tanger Outlets allows us to continue growing along the Gulf Coast while connecting with even more customers.” — John Thomas, Chief Executive Officer of Palmetto MoonFO... |
| 16.09.2025 | Palmetto Moon Grand Opening Set for Oct. 11 at Tanger Outlets Foley | Expanding in Alabama has been an incredible experience for our brand, and we’re so excited to bring Palmetto Moon to Foley. We can’t wait to celebrate our opening with everyone at Tanger Outlets.” — Kelsi Gannon, Brand Marketing ManagerFOLE... |
| 18.08.2025 | Palmetto Moon Celebrates Gulf Coast Growth with Foley Grand Opening at Tanger Outlets | Foley’s thriving community and its reputation as a shopping and family destination make it an ideal place for our newest store.” — John Thomas, Chief Executive Officer of Palmetto MoonFOLEY, AL, UNITED STATES, August 18, 2025 /EINPresswire.... |
| 16.07.2025 | Palmetto Moon’s 50th Store Grand Opening Set for July 26 at Pier Park North | Reaching our 50th store is an incredible milestone, and we’re proud to celebrate it right here in Panama City Beach.” — John Thomas, Chief Executive Officer of Palmetto MoonPANAMA CITY BEACH, FL, UNITED STATES, July 16, 2025 /EINPresswire.c... |
| 23.06.2025 | Palmetto Moon Opens Doors at Silver Sands Premium Outlets on June 28 | The Florida Panhandle has the perfect blend of coastal energy and Southern hospitality, and Silver Sands Premium Outlets is an exciting place to plant new roots. We can’t wait to meet our neighbors!” — John Thomas, Chief Executive Officer o... |
| 03.06.2025 | Palmetto Moon to Celebrate Grand Opening at Silver Sands Premium Outlets on June 28 | Destin is such a vibrant and energetic coastal community, and we’re proud to open our 49th store in a place that welcomes both loyal locals and visitors year-round.” — Kelsi Gannon, Brand Marketing ManagerDESTIN, FL, UNITED STATES, June 3, ... |
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