With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.
Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
Location: United States, New York
Employees: 1001-5000
Total raised: $21M
Founded date: 2000
Investors 3
Funding Rounds 2
| Date | Series | Amount | Investors |
| 06.03.2014 | - | $11M | - |
| 24.02.2011 | - | $10M | - |
Mentions in press and media 17
| Date | Title | Description |
| 18.08.2025 | Operative Expands Oracle Partnership to Bring AOS to OCI | Operative, a preferred advertising management solution for the world’s leading media companies and Oracle partner, today announced that AOS, an intelligent media management platform, is now leveraging Oracle Cloud Infrastructure (OCI). This... |
| 07.04.2025 | Operative Launches AOS + OnAir Local | Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced the launch of AOS + OnAir Local, an AI-enabled, cloud-based, cross-platform advertising sales and trafficking platform t... |
| 28.02.2025 | pureIntegration to Sponsor OPED 2025 | This sponsorship reinforces pureIntegration’s commitment to driving Media and AdTech Transformation We're thrilled for the return of this industry event and excited for the opportunity to sponsor OPED 2025 and participate in this exclusive ... |
| 16.09.2024 | Advisr’s 2024 momentum with partnerships, client renewals & recognition | Advisr, the premier sales operating platform for B2B businesses, continues to gain momentum in 2024 with new partnerships, strong client renewals, and industry recognition. This sustained growth reflects Advisr’s ability to seamlessly integ... |
| 11.09.2023 | DanAds and Operative streamline self-serve sales workflow for publishers in the cloud | DanAds and Operative streamline self-serve sales workflow for publishers in the cloud Mon, Sep 11, 2023 16:35 CET Report this content NEW YORK, United States and STOCKHOLM, Sweden - Sept 11, 2023 — DanAds and Operative have announced an exp... |
| 18.01.2023 | Martech Interview with Michael Grossi CEO Operative | Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth? Trust is the most powerful currency in business and is the foundation of our culture. At Operative, we be... |
| 29.12.2022 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates 29th December 2022 | This is our AI Daily Roundup today. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and hu... |
| 28.12.2022 | Operative to Offer AOS Platform on Google Cloud for Retail Media | Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud. With the AOS platform available on Google Cloud, leading retailers will be able to seamlessly access and ... |
| 04.05.2021 | Sinclair Broadcast Group Partners with Operative Media's AOS to Reinvent How Media is Transacted | |
| 19.03.2021 | STAQ has been acquired by Operative, adding to Baltimore’s adtech legacy | A milestone moment was added to the timeline of Baltimore’s adtech history this week, as STAQ was acquired by New York-based Operative, the companies said this week. STAQ is part of a line of Baltimore-rooted companies, tracing back to earl... |
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