Marketers are increasingly turning to personalization to grow revenue and customer lifetime value. But personalizing using A/B tests doesn’t scale, since you can only test a small number of ideas at a time. OfferFit uses self-learning AI to automate the process of experimentation, allowing marketers to test & learn at a radically faster pace than with A/B tests. Unlike other solutions, OfferFit is fully configurable to meet the needs of enterprises -- it works with any data, any channels, and any success metric.
Location: United States, Massachusetts, Boston
Employees: 11-50
Total raised: $25M
Founded date: 2020
Investors 8
Funding Rounds 1
| Date | Series | Amount | Investors |
| 14.11.2023 | Series B | $25M | - |
Mentions in press and media 9
| Date | Title | Description |
| 14.11.2023 | OfferFit gets $25M to kill A/B testing for marketing with machine learning personalization | Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. Learn more about the opportunities here. “A/B testing is dead” proclaims the copy on the homepage of OfferFit, a three-year-old, Boston... |
| 14.11.2023 | OfferFit raises $25M Series B led by Menlo Ventures to replace A/B testing with AI-driven automated experimentation | Lifecycle marketers understand that, when it comes to engaging customers, practical experience surpasses theoretical concepts. Regardless of how brilliant a campaign, email subject, ad, or creative may seem on paper, the true test lies in p... |
| 14.11.2023 | OfferFit Raises $25M in Series B Funding | OfferFit, a Boston, MA-based marketing technology company, raised $25M in Series funding. The round was led by Menlo Ventures with participation from Ridge Ventures, Canvas Ventures, Harmony Partners, Alumni Ventures Group, Carbide Ventures... |
| 14.11.2023 | OfferFit Secures $25 Million Series B Led by Menlo Ventures | OfferFit.ai OfferFit Replaces A/B Testing with AI-driven Automated Experimentation. BOSTON, Nov. 14, 2023 /PRNewswire-PRWeb/ -- OfferFit, the trailblazing marketing technology company empowering marketers to replace traditional A/B testing ... |
| 07.07.2023 | Как искусственный интеллект способен прокачать конверсию сайта? Опыт Sales Ninja | Ведущий подкаста Дмитрий Беговатов — ИТ-обозреватель. Основал и продал мобильное приложение «МойГород». Развивает российский Product Hunt в канале VC Hunt. Гость выпуска Рустам Салахутдинов Программист, предприниматель, основатель стартапа ... |
| 16.11.2021 | How OfferFit uses self-learning AI to stop customer churn | Running a business optimally is not only about finding and convincing customers to buy your product. It’s also about retaining customers who’ve already bought your product, so they will remain loyal to your business. Stopping customer “chur... |
| 16.11.2021 | How OfferFit uses self-learning AI to stop customer churn | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Running a business optimally is not only about fi... |
| - | OfferFit | “OfferFit’s Automated Experimentation Platform is the fastest, most scalable way to accelerate testing and learning. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full va... |
| - | OfferFit: Automated Experimentation Platform Company Raises $25 Million | OfferFit – a marketing technology company empowering marketers to replace traditional A/B testing with automated experimentation – recently announced a $25 million Series B funding round led by Menlo Ventures. Ridge Ventures joined the roun... |