Obsess is an Experiential E-commerce Platform.
We enable brands and retailers to serve highly engaging Virtual Stores on their websites. Our proprietary technology uses HD-quality photorealistic CGI to create visual, immersive and interactive digital shopping experiences. Our virtual stores are the entry point to the metaverse for brands looking to establish their presence in this new medium.
Our customers include Ralph Lauren, Dior, Coach, Tommy Hilfiger, NARS, Charlotte Tilbury, Dermalogica, American Girl, General Mills, NBC Universal, AT&T, Nayomi, theSkimm, Universal Music Group and more.
With the Obsess platform, you can -
* Make your retail stores shoppable online from anywhere at any time
* Immerse customers in your brand's world by creating virtual pop-up stores
* Create more engaging landing pages for new campaigns and collections
* Establish your brand world in metaverse platforms like Roblox, Fortnite and Oculus
* Sell physical products and NFTs through your virtual stores
We are creating the next generation e-commerce interface for today's consumers and brands. To replace the tedious grid-of-thumbnails interface created by Amazon 25 years ago to sell books online and still used on every e-commerce site.
Obsess technology has been featured on WSJ, Vogue Business, CNN, Business of Fashion, The New York Times, Fortune, WWD, Digiday, RetailDive, CNET, Business Insider, Glossy and more.
We enable brands and retailers to serve highly engaging Virtual Stores on their websites. Our proprietary technology uses HD-quality photorealistic CGI to create visual, immersive and interactive digital shopping experiences. Our virtual stores are the entry point to the metaverse for brands looking to establish their presence in this new medium.
Our customers include Ralph Lauren, Dior, Coach, Tommy Hilfiger, NARS, Charlotte Tilbury, Dermalogica, American Girl, General Mills, NBC Universal, AT&T, Nayomi, theSkimm, Universal Music Group and more.
With the Obsess platform, you can -
* Make your retail stores shoppable online from anywhere at any time
* Immerse customers in your brand's world by creating virtual pop-up stores
* Create more engaging landing pages for new campaigns and collections
* Establish your brand world in metaverse platforms like Roblox, Fortnite and Oculus
* Sell physical products and NFTs through your virtual stores
We are creating the next generation e-commerce interface for today's consumers and brands. To replace the tedious grid-of-thumbnails interface created by Amazon 25 years ago to sell books online and still used on every e-commerce site.
Obsess technology has been featured on WSJ, Vogue Business, CNN, Business of Fashion, The New York Times, Fortune, WWD, Digiday, RetailDive, CNET, Business Insider, Glossy and more.
Location: United States, New York
Employees: 51-200
Total raised: $13.4M
Founded date: 2017
Investors 9
Funding Rounds 2
| Date | Series | Amount | Investors |
| 29.06.2021 | Series A | $10M | - |
| 28.10.2020 | Seed | $3.4M | - |
Mentions in press and media 26
| Date | Title | Description |
| 13.02.2025 | The Future of Shopping: Immersive Experiences in the Digital Age | In a world where shopping is often reduced to a few clicks, a new frontier is emerging. The digital landscape is evolving, and brands are racing to create immersive experiences that captivate consumers. Laura Mercier, a name synonymous with... |
| 10.02.2025 | Laura Mercier Launches Luxury Beauty Experience for Apple Vision Pro with Obsess, an Infinite Reality™ Company | Immersive Laura Mercier Boutiques New visionOS App Features Ultra-High-Definition 3D Product Unboxing; Transporting Visitors to Immersive Laura Mercier Boutiques in New York and Paris NEW YORK, Feb. 10, 2025 /PRNewswire-PRWeb/ -- Laura Merc... |
| 22.11.2024 | Gift Yourself a Sam's Club Membership for $20 You'll get bulk savings, festive décor, and exclusive perks. | To kick off the holiday shopping season, you can get a one-year Sam's Club membership with auto-renewal for just $20 (regularly $50). This is the perfect time to join and unlock exclusive savings on everything you need to tackle the holiday... |
| 04.11.2024 | The Future of Beauty Shopping: Virtual Reality Meets Retail | In a world where shopping is evolving faster than a blink, Benefit Cosmetics has taken a bold leap into the future. They’ve partnered with Obsess to create "The Benemart," a virtual holiday gift store that transforms the mundane a... |
| 04.11.2024 | Benefit Cosmetics Partners with Obsess to Launch 'The Benemart' Virtual Holiday Gift Store | Virtual Benemart New Immersive Online Experience Features Benefit's Iconic Gift Sets and Gaming Elements to Make Your Holiday Shopping Easy and Entertaining SAN FRANCISCO, NEW YORK, Nov. 4, 2024 /PRNewswire-PRWeb/ -- The Benemart is open fo... |
| 08.11.2023 | New report reveals why immersive ecommerce is an urgent priority for brands | Presented by Obsess Consumers want more meaningful, engaging and personalized shopping journeys and virtual stores are delivering in record numbers. Ecommerce is expected to increase to $5.4 trillion, with $1 billion of that generated via v... |
| 30.10.2023 | Virtual stores drive sales for 88% of retailers | Presented by Obsess There are nearly 27 million ecommerce stores worldwide today. Meanwhile, the average shopper’s attention span has dwindled to less than five seconds — muddling the purchase decision funnel in a highly saturated market. R... |
| 27.06.2023 | Obsess Partners with Crocs to Launch New Jibbitz Virtual Store and First-Ever 3D Customizer | Obsess has built a strong partnership with Crocs over the past year, whereby both of our teams are empowered to lean into innovation and new virtual technologies, like the Jibbitz Customizer NEW YORK (PRWEB) June 27, 2023 Obsess, the leadin... |
| 09.06.2023 | J.Crew Partners with Obsess to Launch Immersive Virtual Experience Celebrating Brand’s 40th Anniversary | We are excited to celebrate J.Crew’s 40th anniversary with the launch of the J.Crew Virtual Beach House in partnership with Obsess NEW YORK (PRWEB) June 09, 2023 J.Crew today announced the launch of an immersive virtual store powered by exp... |
| 19.05.2023 | Beauty brand Elizabeth Arden opens first virtual store | The beauty company partnered with Obsess to launch the store, which includes quizzes and games Elizabeth Arden is one of the oldest skincare, cosmetics, and fragrance brands still in existence: the company, which started in 1910 with a salo... |
Show more