Piano helps organizations understand and influence customer behavior by putting the power of insights and logic into the hands of their employees.
The Piano Analytics and Activation Platform measures thousands of customer data points and acquires first-party data to more deeply engage users and then serve relevant content and experiences based on their unique behaviors and profiles. Using this powerful end-to-end platform, Piano’s clients have achieved more scale, engagement and revenue by expanding the lifecycle and value of every digital interaction.
Piano’s global customer base includes IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more. Piano has been recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte, received Product of the Year from the Business Intelligence Group and won Data Management Solution of the Year from Data Breakthrough.
For more information, visit piano.io.
The Piano Analytics and Activation Platform measures thousands of customer data points and acquires first-party data to more deeply engage users and then serve relevant content and experiences based on their unique behaviors and profiles. Using this powerful end-to-end platform, Piano’s clients have achieved more scale, engagement and revenue by expanding the lifecycle and value of every digital interaction.
Piano’s global customer base includes IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more. Piano has been recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte, received Product of the Year from the Business Intelligence Group and won Data Management Solution of the Year from Data Breakthrough.
For more information, visit piano.io.
Location: Slovakia, Region of Bratislava, Old Town
Employees: 501-1000
Total raised: $230M
Founded date: 2013
Investors 2
| Date | Name | Website |
| 14.11.2020 | Tar Heel C... | thcpathfin... |
| - | Happy Farm | happyfarm.... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 10.02.2025 | Series D | $120M | Runway Gro... |
| 19.05.2021 | Series C | $88M | - |
| 14.01.2019 | Series B | $22M | - |
Mentions in press and media 26
| Date | Title | Description |
| 10.02.2025 | Piano's $120 Million Financing: A Leap into the Future of Digital Experience Management | In a bold move, Piano has secured $120 million in financing, with $75 million coming from Runway Growth Capital and an additional $45 million from Updata Partners. This infusion of capital is more than just numbers; it’s a strategic maneuve... |
| 10.02.2025 | Runway Growth Capital Leads $75M Loan in Piano’s $120M Financing | Runway Growth Capital LLC (“Runway”), a leading provider of growth loans to both venture and non-venture-backed companies seeking an alternative to raising equity, announced its role as the lead lender in a $75 million senior secured term l... |
| 07.02.2025 | Piano: Digital Experience Company Raises $120 Million, Including $45 Million (Series D) | Runway Growth Capital, a leading provider of growth loans to venture and non-venture-backed companies seeking an alternative to raising equity, announced its role as the lead lender in a $75 million senior secured term loan facility that is... |
| 06.02.2025 | Runway Growth Capital Leads $75 Million Loan Facility as Part of $120 Million Financing for Piano | MENLO PARK, Calif. — February 6, 2025 — Runway Growth Capital LLC (“Runway”), a leading provider of growth loans to both venture and non-venture-backed companies seeking an alternative to raising equity, today announced its role as the lead... |
| 19.05.2021 | Piano Raises $88 Million, Adds LinkedIn to Investor Group | Piano, a global analytics, personalization and subscription platform, announced it has raised $88 million in funding. The round was led by existing investors Updata Partners and with supporting investments from Rittenhouse Ventures and Link... |
| 19.05.2021 | Piano Raises $88M in Series C Funding | Piano, a Philadelphia, PA-based global analytics, personalization and subscription platform, raised $88m in Series C funding. The round was led by existing investors Updata Partners with participation from Rittenhouse Ventures and LinkedIn.... |
| 18.05.2021 | Piano raises $88M for analytics, subscription and personalization tools for publishers, adds LinkedIn as investor | As publishers face up to whatever might be their next existential crisis — there are so many options from which to choose, including Substack stealing all their writers; or Clubhouse pulling in people through audio-based conversations where... |
| 18.05.2021 | Subscription and content personalization platform Piano raises $88M | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Piano, a subscription, analytics, and content per... |
| 18.05.2021 | Piano Raises $88 Million, Adds LinkedIn to Investor Group | Piano, a global analytics, personalization and subscription platform, today announced it has raised $88 million in funding. The round was led by existing investors Updata Partners and with supporting investments from Rittenhouse Ventures an... |
| 18.05.2021 | Piano Raises $88 Million, Adds LinkedIn to Investor Group | PHILADELPHIA, May 18, 2021 /PRNewswire/ -- Piano, a global analytics, personalization and subscription platform, today announced it has raised $88 million in funding. The round was led by existing investors Updata Partners and with supporti... |
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