Minu is a national level ultimate frisbee player and started Bliss Club with the aim to craft insanely comfortable activewear, specially made for Indian women. She often found herself (and women around her) complaining about recurring issues such as poor fit, improper materials, and lack of functionality when it came to activewear, and therefore decided to jump in. Bliss Club is on a mission to spread happiness through movement and believes that fitness encapsulates how people feel both physically and mentally. Along with its products such as "The Ultimate Leggings", Bliss Club has also built a community of thousands of women across social media, who engage with each other to discuss fitness journeys and motivate each other.
Location: India, Karnataka, Bengaluru
Employees: 11-50
Total raised: $3.92M
Founded date: 2020
Investors 2
| Date | Name | Website |
| - | Bharat Fou... | bff.invest... |
| - | Elevation ... | elevationc... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 06.05.2025 | - | $3.92M | Elevation ... |
Mentions in press and media 3
| Date | Title | Description |
| 08.05.2025 | The Rise of D2C Brands: A New Era in Consumer Engagement | In the bustling marketplace of today, direct-to-consumer (D2C) brands are like wildflowers breaking through concrete. They are vibrant, fresh, and full of potential. Two recent funding rounds illustrate this trend: BlissClub, a women-focuse... |
| 06.05.2025 | D2C activewear brand BlissClub raises Rs 33 crore in round led by Elevation Capital | ETtech BlissClub, a direct-to-consumer (D2C) activewear brand focussed on women, has raised Rs 33 crore in a round led by existing investor Elevation Capital. Read More News on BlissClub fundingElevation Capital investmentD2C activewear bra... |
| - | BlissClub | “BlissClub is an Indian activelife wear brand curating apparel designed specifically for Indian women to celebrate all their movements.” |